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Tesla Roadster performance specs are actual and not theoretical, says test driver
Emile Bouret, the man behind the wheel of the next-gen Roadster during the vehicle’s test drives last November, recently called on all car enthusiasts to support the upcoming all-electric supercar. According to the veteran test driver, vehicles like the next-generation Roadster have the potential to make the automotive world a “better place,” considering that it would likely trigger a race to make cars that are even more impressive.
Bouret has worked with Tesla since the company’s early days. A close friend of Tesla chief designer Franz von Holzhausen and a 28-year veteran of the auto industry, Bouret has been asked to test drive the electric car makers’ vehicles from the original Tesla Roadster and the Model S. During his interview with YouTube’s VINwiki channel, Bouret admitted that he does not really understand the hate being directed towards the next-gen Tesla Roadster.
“I love that I live in a world where all these cars exist. You have Koenigseggs and Paganis and Ferraris and Lamborghinis and McLarens and Porsches and Rimacs and Teslas. So, I know there’s a lot of hate out there, but I just don’t understand it. If you’re a car person, wouldn’t you root for everybody? I’m definitely rooting for them because the world will be a better place if that car does get built and it gets on the road, because other people are gonna build cars to beat it — and we’re gonna win.”
The next-generation Tesla Roadster gave the auto industry a massive surprise when Elon Musk unveiled the vehicle last November. The all-electric supercar’s claimed specs, after all, including its 0-60 mph time of 1.9 seconds, it’s quarter-mile time of 8.8 seconds, and its range of 620 miles per charge, have caused some controversy among conventional car enthusiasts. Among the most prominent points of skepticism include speed limitations because of the vehicle’s tires, as well as battery technology that is yet to be attained.
Tesla, however, has assured that the specs announced for the next-gen Roadster are actually conservative. According to Bouret, the upcoming all-electric supercar’s figures related by Elon Musk were not theoretical. They were the actual numbers that their tests have shown.
“Those aren’t theoretical. Those aren’t calculations. We’ve done those numbers. And I probably shouldn’t say that those numbers are even conservative, but they are. That thing is going to be a proper weapon,” he said.
The pervading doubts cast on the next-generation Tesla Roadster’s speed and range are understandable, considering that no other vehicle on the road today boasts comparable specs and performance. Over the past few months, however, Tesla has been dropping hints that the company does have all the necessary resources it needs to attain, or even surpass, the vehicle’s specs that were announced last November.
A white next-gen Tesla Roadster makes an appearance during the 2018 annual shareholders meeting. [Credit: Dennis Pascual/Twitter]
Just last month, for example, Elon Musk openly discussed the idea of using some of SpaceX’s technology to augment the performance capabilities of the next-generation Tesla Roadster. According to Musk, the upcoming supercar would use Composite Overwrapped Pressure Vessels (COPV), which are used by SpaceX’s Falcon rockets during re-entry and landing, to help the car’s acceleration and maneuverability. As we noted in a previous report, the seemingly outlandish idea is actually feasible.
As for the next-gen Roadster’s battery technology, Tesla CTO JB Straubel discussed it best during the company’s Q1 2018 earnings call. While addressing a question about the Tesla Semi’s range, Straubel noted that much of the doubts behind the company’s estimated range for its vehicles comes from a misunderstanding of the company’s battery tech.
“I think the key point is that it doesn’t require a dramatic breakthrough. So there’s a fundamental misunderstanding, I think, of what the current technology in our existing products can actually do. If they’re benchmarking sort of the best battery pack they can buy from a supplier, and then mapping that with what the Semi could do, it doesn’t solve. I think that’s maybe where most of it is coming from, but we basically have what we need in-house, and understand how to do those specs today,” Straubel said.
The next-generation Tesla Roadster is expected to enter production sometime in 2020. Test drives for the vehicle are expected to begin late next year.
Watch Emile Bouret’s discussion of the next-generation Tesla Roadster in the video below.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
