News
NHTSA requests public comments for updates to 5-Star Safety Ratings Program
The National Highway Traffic Safety Administration (NHTSA) requests public comments on proposed new safety updates to its 5-Star Safety Ratings Program, also known as the New Car Assessment Program (NCAP).
The NCAP program provides star ratings for crash protection and rollover resistance. It also recommends advanced driver assistance systems (ADAS) and identifies the vehicles with ADAS technologies that pass NCAP’s performance tests.
The NHTSA recently published a notice that proposes significant upgrades to NCAP, listed below.
“NHTSA’s 5-Star Safety Ratings system helps consumers learn more about the safety of new and used vehicles and select the one that’s right for them. The proposed improvements will not only make the program more useful and informative but also keep up with the pace of innovation in vehicle safety,” said Dr. Steven Cliff, NHTSA’s Deputy Administrator.
- Recommending four new driver-assistance technologies: lane-keeping support, pedestrian automatic emergency braking, blind spot detection and blind spot intervention.
- Strengthening the current testing procedures and performance criteria for the driver-assistance technologies already included in NCAP.
- Establishing a 10-year roadmap for future NCAP updates.
- Requesting comment on ways to develop a meaningful ratings system for driver-assistance technologies.
- Considering the potential addition of emerging vehicle technologies related to driver distraction, alcohol detection, seat belt interlocks, intelligent speed assist, driver monitoring systems and rear seat child reminder assist.
- Discussing ways to provide a crash avoidance rating on the window sticker (Monroney label) on new and used vehicles.
“For the first time ever, NCAP includes technology recommendations not only for drivers and passengers but for road users outside the vehicle, like pedestrians. The proposal also seeks comment and a novel approach to tie technological change to reducing driver behaviors that contribute to many crashes, injuries and fatalities. We look forward to reviewing the comments we receive and considering them as we complete this important work,” said Cliff Deputy Administrator.
Comments about the NHTSA’s proposed upgrades to NCAP should refer to the docket number: NHTSA-2021-0002. All comments should be submitted no later than 60 days after March 3, 2022. The public can submit their comments about NHTSA-2021-0002 through the methods listed below.
- Federal Rulemaking Portal: http://www.regulations.gov. Follow the online instructions for submitting comments.
- Mail: Docket Management Facility, U.S. Department of Transportation, 1200 New Jersey Avenue S.E., West Building Ground Floor, Room W12-140, Washington, D.C. 20590- 0001.
- Hand Delivery: 1200 New Jersey Avenue S.E., West Building Ground Floor, Room W12-140, Washington, D.C., between 9 a.m. and 5 p.m. ET, Monday through Friday, except Federal Holidays.
The NHTSA’s proposal for new updates to the NCAP aligns with the U.S. Department of Transportation’s (U.S. DOT) National Roadway Safety Strategy (NRSS). On Thursday, January 27, 2022, U.S. Transportation Secretary Pete Buttigieg announced that the NRSS was the federal government’s plan to address roadway fatalities and serious injuries.
According to Buttigieg’s announcement, annual roadway fatalities declined for many years until progress plateaued in the last decade. During the pandemic, roadway fatalities increased at an alarming rate. The NRSS provides a roadmap to prevent tragic, avoidable deaths and severe injuries on the road.
Read the NHTSA’s proposal below.
NHTSA requests public comments for updates to 5-Star Safety Ratings Program by Maria Merano on Scribd
The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
