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Nikola announces $14 million fuel cell lab investment in run-up to Semi-truck event

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Tesla Semi Truck rival Nikola Motor Company has announced a $16 million equipment purchase for its hydrogen fuel cell laboratory, representing an initial investment of several hundred million dollars planned. The laboratory represents a critical component in Nikola’s plan to provide high-quality, high-efficiency fuel cell technology at a pace quick enough to meet the needs of the trucking industry as it drives towards an alternative-power future.

“We believe the fuel cell will replace the diesel engine in the next 10 years,” Trevor Milton, CEO of Nikola stated in recent press release. “This lab will be filled with extremely talented fuel cell engineers and is a critical part in our truck development — enabling Nikola to set a new efficiency benchmark for heavy-duty fuel cell systems.”

Nikola intends to develop its laboratory into the most advanced research and development facility of its kind, enabling the development, validation, and testing of its entire fuel cell system in one place, dedicated to their particular needs. The centralization of these essential functions and capabilities will reduce the time required to meet Nikola’s mission milestones using other manufacturers and third-party labs by half. “It is a race to the finish line now for our team,” Milton added, also indicating the interest other OEMs have expressed for the company’s fuel cell drivetrain and hydrogen stations.

Nikola One semi truck. | Credit: Nikola

The fuel cell laboratory is the second major recent investment announcement for the company. Last week, Nikola released details surrounding its 400-acre deal in Pinal County, Arizona with Saint Holdings, LLC where the company will build its semi-truck manufacturing facility to make its Nikola One sleeper, Nikola Two day cab, and Nikola Tre for the European market, all set to compete with Tesla’s Semi Truck. The location is inside Heritage, an 11,438-acre prime development area, within the Inland Port Arizona portion of the site, itself comprising 3,000 acres and dubbed a “manufacturing mega site.” Nikola’s presence in the area is expected to bring an estimated $1 billion in economic stimulus to the region by 2024.

The hydrogen-electric semi truck manufacturer will reveal more details about its state-of-the-art lab at Nikola World, taking place on April 16-17 in Scottsdale, Arizona. Other revelations will include major trucking, Powersports and hydrogen-related topics, along with a few promised surprises.

Follow us @Teslarati for behind the scenes coverage from Nikola World where we’ll be bringing you a first look at the company’s upcoming hydrogen-electric semi-truck.

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Tesla eyes two new states for Robotaxi

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Credit: @TerrapinTerpene/X

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.

Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.

Tesla officially launches Robotaxi service with no driver

In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.

Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.

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Tesla begins validating Robotaxi in a new area, hinting at expansion

Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.

These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.

It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.

So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.

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Tesla launched an ad for Elon Musk’s pay package on Paramount+

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

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“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

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Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla Robotaxi testing in Arizona is ramping up quickly

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

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These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

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Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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