

News
NIO ET7 audio system reveals how important software will be in future vehicles [Editorial]
NIO went the extra mile—and then some—when it conceptualized the audio system for the ET7. The NIO ET7 has 23 speakers powered by Swedish digital audio pioneer Dirac’s Opteo Professional audio software and Dolby Atmos technology.
NIO and Dirac’s work on the ET7’s audio system reveals the changing design of the car’s cabin and the role software plays in its redesign.
The NIO ET7’s Sound
Every automaker has a specific sound they would like their passengers to enjoy in their vehicles. NIO also has a particular sound target, and for the ET7, the Chinese automaker wanted it to come through crystal clear.
NIO worked closely with Dirac to create its sound. The NIO ET7’s official online page states that the four-seater car has 23 speakers, four overhead speakers, and a subwoofer. It also has a 20-channel amplifier and comes standard with Dolby Atmos Technology.
NIO didn’t just add lots of speakers to the ET7, though. The China-based automaker together with Dirac were meticulous and intentional with the ET7’s audio system.
Redefining the Cabin
Audio experts must consider the environment the sound will be played in, making it challenging to work with vehicles. Lars Carlsson, the Head of Business Development Automotive Audio and Vice President at Dirac, told Teslarati that audio experts have to consider many things when creating the perfect sound inside a vehicle. They have to consider the number and position of the speakers and the number of seats in the vehicle. Audio experts must also consider how sound reflects on the cabin’s different surfaces and windows.
Each speaker output in the NIO ET7 was measured with 16 microphones, positioned in each seat for a total of 64 measurement positions in the cabin. The measured data gave Dirac a good overview of the acoustic performance of the car’s cabin and creates the base for Dirac’s patented algorithms to optimize the sound.
“We base everything on measurements and data. Our process really saves audio engineers a lot of time. They can tune on their computer instead of spending weeks in the car,” Carlsson said.
After measuring the cabin, Dirac used algorithms to “derive the optimum solution” for its sound field control technology. With sound field control, Dirac created “super speakers” for the ET7. Typically, there are three speakers in a car door: low frequency, mid-range frequency, and a tweeter for the high frequency. Dirac uses sound field control to digitally align the speakers, making them collaborate to realize one full, quality sound.
“In addition our algorithm lets the speakers in the cabin and the subwoofer collaborate to create an even sound field in the car, which means we can actually create an equal audio experience in every seat. You get the voice right in front of you and a good imaging and a very even bass distribution and tight bass,” explained Carlsson.

Software’s Critical Role in Future Vehicles
Software is playing an increasingly important role in the auto industry as automotive OEMs and startups reconceptualize the idea of the vehicle. Now, automakers are reimagining the use of the car cabin as more vehicles integrate autonomous software.
Software lies at the center of redesigning the cabin space for passenger activities. Many automakers have started investing in software for their vehicles. For instance, Volkswagen invested €2 billion in a joint venture with China-based Horizon Robotics. And Stellantis launched a software development center in India recently.
Audio, in particular, is beginning to play a more significant role in the cabin as automakers introduce more types of media for passengers to enjoy while on the road. Electric cars coming out on the market have fun new features now, like karaoke, videos, games, and more which rely heavily on audio systems. However, it is autonomy that drives the cabin’s redesign.
“We have an enormous interest for our solutions because audio is getting more and more important in the car. This is true for electric cars because it’s a quieter environment but also when looking into autonomous cars, where maybe you’ll be working in your car, you’ll be listening to music, you’ll be watching videos, you’ll have maybe rotating seats,” said Carlsson.
“There’s a lot of challenges also coming ahead, but I would say that Dirac is very well equipped for future challenges because software for anything in the cars is key,” he added.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.
News
Tesla flexes its most impressive and longest Full Self-Driving demo yet
Tesla is flexing a lengthy Full Self-Driving demo from San Francisco to Los Angeles.

Tesla its most impressive and longest demo of the Full Self-Driving suite, showing a zero-intervention trek from the San Francisco Bay Area to Los Angeles. The drive required no interventions from the vehicle operator, the video showed.
It also included a quick Supercharging stop about two-thirds of the way in.
Tesla has been extremely confident in the performance of the FSD suite since releasing it years ago. However, with improvements in data comprehension and storage with its neural nets, as well as a more refined Hardware system, FSD has made significant strides over the last year.
I took a Tesla Model Y weekend-long Demo Drive – Here’s what I learned
Tesla’s prowess with driving tech has established the company as one of the industry leaders.
In a new video released on Tuesday, Tesla showed a drive of roughly 360 miles from San Francisco to Los Angeles, a trek of about six-and-a-half hours, with zero interventions using Full Self-Driving:
7 hour road trips aren’t so bad when your Tesla does all the driving pic.twitter.com/tIrmhDAbRf
— Tesla (@Tesla) August 12, 2025
Full Self-Driving is not fully autonomous, but it does operate under what Tesla calls “Supervised” conditions. This means that the driver does not have to have their hands on the wheel, nor do they have to control the accelerator or brake.
Instead, Tesla’s internal cabin-facing camera tracks eye movement to ensure the driver is ready to take over at any time and is paying attention.
The version of FSD used in this example is likely the version that the public has access to; the only differentiating factor would be the Hardware version, as older vehicles do not have HW4.
With Tesla’s Robotaxi suite in Austin operating since late June, the company stated that those vehicles are using a version that is not yet available to the public. It does not require anyone to be in the driver’s seat, which is how the vehicles are able to operate without anyone in the driver’s seat.
Elon Musk
Elon Musk’s new $29B Tesla stock award gets strange synopsis from governance firm
Did CGI not realize that Tesla Shareholders supported Musk being paid not once, but twice?

Elon Musk was recently awarded around $29 billion in Tesla stock as the company’s Board of Directors is attempting to get its CEO paid after his original pay package was denied twice by the Delaware Chancery Court.
But a new and strange synopsis from the Corporate Governance Institute (CGI) says the award is potentially a strength move to “endorse the will of a powerful CEO.” The problem is, in the same sentence, the firm said the new award brings up a “question of whether the board exists to steward a company in the interests of all stakeholders.”
The problem with their new analysis of Musk’s pay package is that shareholders voted twice on Musk’s original pay package of $56 billion. They voted to give Musk that sum on two separate occasions.
Musk’s original $56 billion pay package was approved by shareholders twice; once in 2018 and once again last year. Last year’s vote was in response to Delaware Chancery Court Kathaleen McCormick’s decision to revoke the “unfathomable sum” from Musk.
Shareholders still showed support for Musk getting paid. Tesla said in its new award to the CEO that this is a way to give him compensation for the first time in seven years.
CGI said in its note (via TipRanks):
“When a board builds its strategy around a single individual, it creates a concentration risk, not just operationally, but culturally and ethically. If that individual becomes a source of volatility, the company becomes fragile by design.”
What’s strange with this type of narrative is the fact that Tesla’s valuation has skyrocketed with Musk at the helm. Go back to 2020, and the stock is up over 200 percent. Since Musk’s $56 billion pay package was introduced in 2018, shares are up well over 1,000 percent.
Tesla engineer explains why Elon Musk deserves new pay package
Musk’s 2018 pay package was also not awarded to him without performance-based incentives. He was required to reach certain growth goals, all of which were accomplished through the launch of new vehicles and the advancements of its driver-assistance suites, like Autopilot and Full Self-Driving.
It is tough to agree with CGI’s perception of Musk’s new pay plan, especially as it is much less than what shareholders voted on twice. Musk deserves to be paid for his contributions to Tesla.
News
Tesla Robotaxi is headed to New York City, but one thing is in its way
Tesla is working to hire Vehicle Operators in New York City, but the company still needs some regulatory hurdles to go through.

Tesla Robotaxi will be headed to New York City, but there is one huge thing that stands in its way: approval to test autonomous vehicles.
Tesla is expanding its Robotaxi platform across the United States as it currently operates in Austin, Texas, and the Bay Area of California.
The company has also been seeking approvals in several other states, including Nevada, Arizona, and Florida.
However, the company is also working to expand to major metropolitan areas across the U.S. that it has not explicitly mentioned, as it attempts to reach CEO Elon Musk’s goal of giving half of the country’s population access to the platform by the end of the year:
🚨Tesla plans to offer driverless Robotaxi rides to half the U.S. population by the end of the year, Musk says https://t.co/xEDoTF6fIt
— TESLARATI (@Teslarati) July 23, 2025
It appears New York City is next on the list, according to a job posting on Tesla’s Careers website.
The company says it is hiring a Vehicle Operator for Autopilot in Flushing, New York, a section of the borough of Queens. Queens is connected to Brooklyn and Long Island, so it seems more ideal than launching in Manhattan or the Bronx, where traffic is heavy and charging is not as readily available.
Tesla’s job posting states:
“We are looking for a highly motivated self-starter to join our vehicle data collection team. As a Prototype Vehicle Operator, you will be responsible for driving an engineering vehicle for extended periods, conducting dynamic audio and camera data collection for testing and training purposes. Access to the data collected is limited to the applicable development team. This role requires a high level of flexibility, strong attention to detail, excellent driving skills, and the ability to thrive in a fast-paced, dynamic environment.”
It also lists the hours of operation as Tuesday through Saturday or Sunday through Thursday, with its three shifts listed as:
- Day Shift: 6:00 AM – 2:30 PM or 8:00 AM – 4:30 PM
- Afternoon Shift: 2:00 PM – 10:30 PM or 4:00 PM – 12:30 AM
- Night Shift: 10:00 PM-6:30 AM or 12:00 AM-8:30 AM
We wouldn’t count on New York City being the next place Tesla launches Robotaxi. According to a report from CNBC, a spokesperson for the NYC Department of Transportation confirmed Tesla has not yet applied for permits that are needed to operate its ride-hailing service.
For what it’s worth, it could just be the first step in Tesla’s plans. It also has Vehicle Operator job postings in other regions. Houston, Texas, as well as Tampa, Miami, and Clermont, Florida, are all listed on Tesla’s Career postings.
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