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Porsche exec credits Tesla for proving EV demand, reveals Taycan reservation details
Porsche Cars North America president and CEO Klaus Zellmer recently shared his insights about what he perceives to be the upcoming widespread adoption of electric cars. In an op-ed published on USA Today, Zellmer argued that the demand for electric vehicles is definite at this point, and it will only be a matter of time before the United States’ roads are filled with EVs.
While the Porsche CEO continues to prepare for the arrival of the Taycan, he nonetheless gave credit to Tesla for making “inroads” in the push for battery-electric vehicles. Zellmer argued that Tesla has all but proven that there is “significant demand” for electric cars, particularly those which combine sustainability with performance and design.
“Last year, the Model 3 outsold any other premium sedan in the US. We know that American consumers embrace new technology, especially if it delivers a new experience. And once a technology catches on, consumers respond well to expanded choice as competitors enter the field. Just look at how many models of SUV you can buy today, or the proliferation of smartphones since Apple introduced the iPhone in 2007,” he wrote.
Apart from the demand for electric vehicles being all but certain, the Porsche CEO added that the expansion of EV charging infrastructure is starting to hit its stride, as shown by the efforts of companies like Electrify America, ChargePoint, and EVgo. Zellmer also argued that electric cars are cleaner than they have ever been, thanks to a grid that is steadily becoming greener.
Nevertheless, perhaps the most notable sign for the Porsche CEO was the demand the German carmaker is seeing for its first modern all-electric vehicle, the Taycan. According to Zellmer, there is enough interest in the Taycan to fully account for Porsche’s production of the vehicle through late 2020.
“We already have enough interest to account for all the Taycans we expect to deliver in the US in the first year, through late 2020. That’s powerful, given that the final production model has yet to be unveiled. And the market potential is so strong that we just announced we will switch our best-selling model, the Macan compact SUV, to all-electric in the next few years,” he wrote.
A particularly interesting tidbit given by Zellner in his op-ed involves some details about the demographic that the Taycan has been attracting. The CEO mentioned that fewer than half of the Taycan’s reservation holders are current Porsche owners, but from those who are, the biggest single group own a Porsche 911, the company’s flagship vehicle.
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“The fact that someone can love the sound and feel of an exhilarating flat-six gas engine and also be attracted to the silent power of a performance EV says volumes about the capacity of the US market for this new power train,” Zellmer stated.
Porsche is currently preparing for the launch of the Taycan, which is expected to be held this coming September. The final details of the vehicle are yet to be released by the company, though reports have emerged stating that the car will come in three variants: a base rear-wheel-drive Taycan that’s equipped with an 80 kWh battery pack, a mid-range Taycan 4S that’s fitted with a 96 kWh battery, and a top-of-the-line Taycan Turbo, which will also feature a 96 kWh battery. Recent reports have also hinted at possible upcoming variants for the vehicle, such as the Taycan Turbo S and a lighter, RWD Taycan GTS that will likely be optimized for track driving.
The full text of Porsche Cars North America CEO and president Klaus Zellmer insights on electric car adoption, Tesla, and the Taycan could be accessed here.
SpaceX performed a secret test on a specific portion of Starship with its recent 13th test flight last week, CEO Elon Musk revealed.
Starship’s 13th test flight took place last Friday, and in many aspects, it was one of the most overwhelmingly successful launches in the project’s history.
All of the mission objectives were met without incident, both the Super Heavy Booster and Ship managed to perform safe splashdowns in the Gulf of America and the Indian Ocean, respectively, and the deployment of Starlink satellites came and went without any complications.
— Elon Musk (@elonmusk) July 25, 2026
However, there was more on the agenda for SpaceX with Flight 13. Musk revealed an internal test of the ship’s heat shield tiles, as the space exploration company wanted to push them to the limits after previous issues.
Many noticed that Starship’s initial launch seemed to be more accelerated than normal, and that was not a mistake. Musk revealed that SpaceX decided to give Flight 13 an intentionally aggressive acceleration rate in an effort to test how well the tiles would remain attached to the ship:
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This flight intentionally had much higher acceleration to test how well the heat shield tiles would remain attached at high dynamic pressure.
Test was successful.
— Elon Musk (@elonmusk) July 25, 2026
SpaceX had issues with some of the heat shield tiles remaining attached early on in the Starship program. The first six test flights presented some kind of anomaly with them, so the company’s big focus with them was to figure out a way to keep them intact through the duration of the flight.
Things truly improved as Flight 10 showed that ceramic tiles generally stayed attached to the ship far better due to refined attachment, as SpaceX utilized pins instead of adhesives. Flights 10 through 13 truly showed some clear progress with the heat shield tiles, and this latest test seems to be where some real progress was noticed, especially by Musk.
The 13th Starship launch last Friday was the second with Starship V3, SpaceX’s latest and greatest iteration of the spacecraft. Goals and ambitions are getting even grander as the project continues to progress. Musk has already hinted that SpaceX will likely try to catch Starship with Flight 14.
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Elon Musk
Tesla FSD takes owner on a 20,000+ mile joy ride
Tesla owner David Moss just pushed his intervention free FSD streak past 20,000 miles total.
Tesla Model 3 owner David Moss has spent the better part of eight months turning his vehicle into a rolling stress test for Full Self-Driving, and this week he pushed his single, continuous FSD streak past 20,000 miles without a human intervening.
Moss, a Tacoma, Washington resident who sells LiDAR scanning equipment for a living, first drew wide attention in December 2025 when he logged 10,000 consecutive miles on FSD v14.2. Days later he drove from the Tesla Diner in Los Angeles to Myrtle Beach, South Carolina, covering 2,732 miles in two days and 20 hours with zero disengagements, the first verified coast to coast autonomous drive in Tesla’s history. Tesla even featured the trip as an official customer story in March. That original streak eventually reached 12,961 miles across 30 states before ending in rural Wisconsin in January, when snow and single digit temperatures forced Moss to take over.
Tesla FSD successfully completes full coast-to-coast drive with zero interventions
He started over, and this run has gone further. In late May, Moss drove 3,760 miles across Canada with two companions, from Horseshoe Bay in Vancouver to a Tesla showroom in Halifax, again without a single intervention, a trip Tesla AI software VP Ashok Elluswamy publicly congratulated him for on X. In June, he pushed the same unbroken streak south, aiming to link the Canadian border to the Mexican border, and crossed 10,000 miles on Tesla’s newly added in car streak counter along the way, the first driver to do so since Tesla began showing confetti animations for the feature.
20,000 Mile Tesla FSD Screen Streak!
Special thank you to @DevinOlsenn, @scotsrule08, & @OwenSparks for helping co drive during all these fun adventures these last couple of months
Also thank you to @wholemars for always tracking me along the journey verifying it all with his… pic.twitter.com/CZ2yO6Ev0X
— David Moss (@DavidMoss) July 27, 2026
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It’s worth noting that every mile is logged through the FSD Database, a community run tracker built by Tesla influencer Omar Qazi, well known as @WholeMars on X, that pulls telemetry straight from the car and records disengagements down to a tenth of a mile. That verification is what separates Moss’s numbers from casual claims on social media.
The streak itself is a fairly recent addition to Tesla’s software. FSD v14.2 introduced a Self Driving Stats panel tracking the ratio of autonomous to manual miles, and v14.3.4 added the live streak counter in June, which resets the moment a driver brakes, wrenches the wheel or cancels navigation. Reaching 20,000 miles on that counter means a single Tesla drove itself through countless highways, city grids, construction zones and Supercharger stalls without a single reset.
Moss has said the goal was never to set a record for its own sake, but to show, mile by verified mile, what the software can already do.
Elon Musk told The Economist that artificial intelligence will likely surpass the combined intelligence of every human on Earth within about five years, and that humans may not remain in charge once that happens. In a wide-ranging interview with editor-in-chief Zanny Minton Beddoes, recorded at Giga Texas for the outlet’s Insider series, Musk compared the widening gap between AI and human intelligence to the gap between humans and chimpanzees.
“It’s hard to imagine that the chimpanzee would be in charge,” he said, addressing what happens to human authority once AI moves far beyond us.
Elon Musk reiterates his most optimistic prediction yet with “UHI” forecast
Musk’s timeline stretches out from there. Five years for AI to out-think humanity combined, ten years before humans lose meaningful control, and by 2036, he says, money itself may stop mattering.
Musk notes that if robots and AI produce more goods and services than people could ever consume, currency loses its purpose. He told Beddoes that governments could respond with direct payments, what he called “universal high income,” a term he first used in an X post last August describing a future where “everyone will have the best medical care, food, home, transport and everything else.”
There will be universal high income (not merely basic income).
Everyone will have the best medical care, food, home, transport and everything else.
Sustainable abundance.
-— Elon Musk (@elonmusk) August 24, 2025
He also floated a more surprising prediction that deflation, and not inflation, would become the bigger economic problem, since expanding the supply of goods and services faster than the money supply grows would push prices down rather than up.
None of this is new territory for Musk, who has spent years describing an “age of abundance” built on Optimus and autonomous vehicles. What’s notable is the timing. The interview landed the same week Tesla shares dropped roughly 19 percent following a second quarter earnings report that beat on revenue but missed badly on profit, and as SpaceX stock continues to slide from its post-IPO peak.
Musk’s own net worth has fallen close to $700 billion since mid-June, according to the Bloomberg Billionaires Index, even as he describes a future where personal wealth stops being the point.
Musk did not dodge the risk side of the equation either. He put the odds of AI contributing to human extinction somewhere in the 10 to 20 percent range, then arrived at what he called his “philosophical conclusion” since the technology cannot realistically be stopped and the arguably better response is to keep building it and hope the outcome leans toward abundance rather than catastrophe. “I’ve gone from exhilaration to terror regarding AI,” he told Beddoes, “even intraday.”
Elon Musk reveals SpaceX performed secret Starship test on Flight 13
Tesla FSD takes owner on a 20,000+ mile joy ride
