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Porsche exec credits Tesla for proving EV demand, reveals Taycan reservation details

A render of the Porsche Taycan's production version. (Credit: St00k/Taycanforum.com)

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Porsche Cars North America president and CEO Klaus Zellmer recently shared his insights about what he perceives to be the upcoming widespread adoption of electric cars. In an op-ed published on USA Today, Zellmer argued that the demand for electric vehicles is definite at this point, and it will only be a matter of time before the United States’ roads are filled with EVs.

While the Porsche CEO continues to prepare for the arrival of the Taycan, he nonetheless gave credit to Tesla for making “inroads” in the push for battery-electric vehicles. Zellmer argued that Tesla has all but proven that there is “significant demand” for electric cars, particularly those which combine sustainability with performance and design.

“Last year, the Model 3 outsold any other premium sedan in the US. We know that American consumers embrace new technology, especially if it delivers a new experience. And once a technology catches on, consumers respond well to expanded choice as competitors enter the field. Just look at how many models of SUV you can buy today, or the proliferation of smartphones since Apple introduced the iPhone in 2007,” he wrote.

Apart from the demand for electric vehicles being all but certain, the Porsche CEO added that the expansion of EV charging infrastructure is starting to hit its stride, as shown by the efforts of companies like Electrify America, ChargePoint, and EVgo. Zellmer also argued that electric cars are cleaner than they have ever been, thanks to a grid that is steadily becoming greener.

Nevertheless, perhaps the most notable sign for the Porsche CEO was the demand the German carmaker is seeing for its first modern all-electric vehicle, the Taycan. According to Zellmer, there is enough interest in the Taycan to fully account for Porsche’s production of the vehicle through late 2020.

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“We already have enough interest to account for all the Taycans we expect to deliver in the US in the first year, through late 2020. That’s powerful, given that the final production model has yet to be unveiled. And the market potential is so strong that we just announced we will switch our best-selling model, the Macan compact SUV, to all-electric in the next few years,” he wrote.

A particularly interesting tidbit given by Zellner in his op-ed involves some details about the demographic that the Taycan has been attracting. The CEO mentioned that fewer than half of the Taycan’s reservation holders are current Porsche owners, but from those who are, the biggest single group own a Porsche 911, the company’s flagship vehicle.

“The fact that someone can love the sound and feel of an exhilarating flat-six gas engine and also be attracted to the silent power of a performance EV says volumes about the capacity of the US market for this new power train,” Zellmer stated.

Porsche is currently preparing for the launch of the Taycan, which is expected to be held this coming September. The final details of the vehicle are yet to be released by the company, though reports have emerged stating that the car will come in three variants: a base rear-wheel-drive Taycan that’s equipped with an 80 kWh battery pack, a mid-range Taycan 4S that’s fitted with a 96 kWh battery, and a top-of-the-line Taycan Turbo, which will also feature a 96 kWh battery. Recent reports have also hinted at possible upcoming variants for the vehicle, such as the Taycan Turbo S and a lighter, RWD Taycan GTS that will likely be optimized for track driving.

The full text of Porsche Cars North America CEO and president Klaus Zellmer insights on electric car adoption, Tesla, and the Taycan could be accessed here.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla flexes its most impressive and longest Full Self-Driving demo yet

Tesla is flexing a lengthy Full Self-Driving demo from San Francisco to Los Angeles.

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tesla full self-driving demo from san francisco to los angeles
Credit: Tesla

Tesla its most impressive and longest demo of the Full Self-Driving suite, showing a zero-intervention trek from the San Francisco Bay Area to Los Angeles. The drive required no interventions from the vehicle operator, the video showed.

It also included a quick Supercharging stop about two-thirds of the way in.

Tesla has been extremely confident in the performance of the FSD suite since releasing it years ago. However, with improvements in data comprehension and storage with its neural nets, as well as a more refined Hardware system, FSD has made significant strides over the last year.

I took a Tesla Model Y weekend-long Demo Drive – Here’s what I learned

Tesla’s prowess with driving tech has established the company as one of the industry leaders.

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In a new video released on Tuesday, Tesla showed a drive of roughly 360 miles from San Francisco to Los Angeles, a trek of about six-and-a-half hours, with zero interventions using Full Self-Driving:

Full Self-Driving is not fully autonomous, but it does operate under what Tesla calls “Supervised” conditions. This means that the driver does not have to have their hands on the wheel, nor do they have to control the accelerator or brake.

Instead, Tesla’s internal cabin-facing camera tracks eye movement to ensure the driver is ready to take over at any time and is paying attention.

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The version of FSD used in this example is likely the version that the public has access to; the only differentiating factor would be the Hardware version, as older vehicles do not have HW4.

With Tesla’s Robotaxi suite in Austin operating since late June, the company stated that those vehicles are using a version that is not yet available to the public. It does not require anyone to be in the driver’s seat, which is how the vehicles are able to operate without anyone in the driver’s seat.

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Elon Musk’s new $29B Tesla stock award gets strange synopsis from governance firm

Did CGI not realize that Tesla Shareholders supported Musk being paid not once, but twice?

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elon musk speaking
Credit: TED

Elon Musk was recently awarded around $29 billion in Tesla stock as the company’s Board of Directors is attempting to get its CEO paid after his original pay package was denied twice by the Delaware Chancery Court.

But a new and strange synopsis from the Corporate Governance Institute (CGI) says the award is potentially a strength move to “endorse the will of a powerful CEO.” The problem is, in the same sentence, the firm said the new award brings up a “question of whether the board exists to steward a company in the interests of all stakeholders.”

The problem with their new analysis of Musk’s pay package is that shareholders voted twice on Musk’s original pay package of $56 billion. They voted to give Musk that sum on two separate occasions.

Musk’s original $56 billion pay package was approved by shareholders twice; once in 2018 and once again last year. Last year’s vote was in response to Delaware Chancery Court Kathaleen McCormick’s decision to revoke the “unfathomable sum” from Musk.

Shareholders still showed support for Musk getting paid. Tesla said in its new award to the CEO that this is a way to give him compensation for the first time in seven years.

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CGI said in its note (via TipRanks):

“When a board builds its strategy around a single individual, it creates a concentration risk, not just operationally, but culturally and ethically. If that individual becomes a source of volatility, the company becomes fragile by design.”

What’s strange with this type of narrative is the fact that Tesla’s valuation has skyrocketed with Musk at the helm. Go back to 2020, and the stock is up over 200 percent. Since Musk’s $56 billion pay package was introduced in 2018, shares are up well over 1,000 percent.

Tesla engineer explains why Elon Musk deserves new pay package

Musk’s 2018 pay package was also not awarded to him without performance-based incentives. He was required to reach certain growth goals, all of which were accomplished through the launch of new vehicles and the advancements of its driver-assistance suites, like Autopilot and Full Self-Driving.

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It is tough to agree with CGI’s perception of Musk’s new pay plan, especially as it is much less than what shareholders voted on twice. Musk deserves to be paid for his contributions to Tesla.

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Tesla Robotaxi is headed to New York City, but one thing is in its way

Tesla is working to hire Vehicle Operators in New York City, but the company still needs some regulatory hurdles to go through.

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tesla store in New York City
Credit: Tesla

Tesla Robotaxi will be headed to New York City, but there is one huge thing that stands in its way: approval to test autonomous vehicles.

Tesla is expanding its Robotaxi platform across the United States as it currently operates in Austin, Texas, and the Bay Area of California.

The company has also been seeking approvals in several other states, including Nevada, Arizona, and Florida.

However, the company is also working to expand to major metropolitan areas across the U.S. that it has not explicitly mentioned, as it attempts to reach CEO Elon Musk’s goal of giving half of the country’s population access to the platform by the end of the year:

It appears New York City is next on the list, according to a job posting on Tesla’s Careers website.

The company says it is hiring a Vehicle Operator for Autopilot in Flushing, New York, a section of the borough of Queens. Queens is connected to Brooklyn and Long Island, so it seems more ideal than launching in Manhattan or the Bronx, where traffic is heavy and charging is not as readily available.

Tesla’s job posting states:

“We are looking for a highly motivated self-starter to join our vehicle data collection team. As a Prototype Vehicle Operator, you will be responsible for driving an engineering vehicle for extended periods, conducting dynamic audio and camera data collection for testing and training purposes. Access to the data collected is limited to the applicable development team. This role requires a high level of flexibility, strong attention to detail, excellent driving skills, and the ability to thrive in a fast-paced, dynamic environment.”

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It also lists the hours of operation as Tuesday through Saturday or Sunday through Thursday, with its three shifts listed as:

  • Day Shift: 6:00 AM – 2:30 PM or 8:00 AM – 4:30 PM
  • Afternoon Shift: 2:00 PM – 10:30 PM or 4:00 PM – 12:30 AM
  • Night Shift: 10:00 PM-6:30 AM or 12:00 AM-8:30 AM

We wouldn’t count on New York City being the next place Tesla launches Robotaxi. According to a report from CNBC, a spokesperson for the NYC Department of Transportation confirmed Tesla has not yet applied for permits that are needed to operate its ride-hailing service.

For what it’s worth, it could just be the first step in Tesla’s plans. It also has Vehicle Operator job postings in other regions. Houston, Texas, as well as Tampa, Miami, and Clermont, Florida, are all listed on Tesla’s Career postings.

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