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Exclusive: Porsche’s electric heart beats in the Taycan’s Zuffenhausen factory
Beside the red-bricked walls of Porsche’s headquarters at Zuffenhausen, an electric transformation is taking place. It is a transformation that echoes back to its earliest days, despite the company’s pedigree with the internal combustion engine. Tall, modern-looking buildings sit side-by-side with older factories and shops that have literally witnessed history. The faint sounds of heavy machinery are audible in the distance, a reminder that work in the historic site is ongoing.
“We’re building a factory within a factory within a city with residences close by, hardly any space, and this in high speed,” says Porsche representative of the project David Tryggvason, lightly pointing out that the timeframe of the project is very Porsche-like: Sporty.
Porsche is actively engaged in a massive construction project in its Stuttgart-Zuffenhausen site, roughly 120 miles from Frankfurt, with the company running full throttle as it prepares for the production of the Taycan. The result of these efforts could only be described as a rebirth of sorts, since the company that started with an electric car is now pushing itself to re-embrace all-electric vehicles, perhaps just as intended by its founder, Ferdinand Porsche, more than a hundred years ago.
An electric transition
A lot is riding on the Porsche Taycan. During the company’s annual press conference, Porsche CEO Oliver Blume and Deputy Chairman of the Executive Board Lutz Meschke emphasized how all-electric vehicles like the Taycan and its lineup of hybrid cars are pertinent for the company’s future. In a statement, Meschke noted that by 2030, vehicles powered by an internal combustion engine would likely be the exception to the rule.
“One thing is clear: from 2030 onwards; there probably won’t be any vehicle model from Porsche without an electric variant. I actually presume that by 2025, we will have electrified significantly more than half of our entire model range. But the combustion engine will still be around in 2030. Our 911 will hopefully still be driving with them for a long time to come. Conventionally powered vehicles will at that point be the niche in our electric fleet,” he said.
Before it can produce a successful electric vehicle, Porsche needs to ensure that it has the facilities necessary to build a completely different type of car. The veteran automaker opted to construct several new facilities to accommodate the Taycan’s production, and it had to overcome numerous challenges to make the buildout possible. The Zuffenhausen site is a stone’s throw away from a residential neighborhood, and the site itself is split by a four-lane road. With space being scarce, Tryggvason notes that the company did the only thing it can do: it built up. Overall, building the Taycan is complex. Setting up the facility even more so. For the project manager, the challenges were worth it. “We believe in the product,” David said.

A high-stakes, collective effort
The company’s bet on the Taycan is evident in its investment for the vehicle and the actions of its own employees. Porsche is spending about 6 billion euros (around $6.81 billion) for the development of its electric mobility initiatives. Porsche Production 4.0, a campaign aimed at ushering in a new era of vehicle production, is also underway. Accelerating these developments is a deal that the carmaker struck with its employees, who agreed to forego a small part of their collective salary increase in exchange for their participation in the Taycan’s production and release.
David Tryggvason and Porsche Press Spokesman Jorg Walz later directed me to the roof of one of the new buildings, and I was able to get a pretty good view of the factory itself. They pointed out how the Taycan starts its life by having its electric motors, batteries, and axles assembled. The electric car’s body then gets put together, painted, and transported across a long conveyor system where it can go through final assembly and married to its electric drive unit.
A key to the successful production run of the Porsche Taycan is the company’s target of manufacturing the vehicle in a “smart, lean and green” manner. Examples of these include a flexi-line that uses automated guided vehicles for simpler assembly despite the expansive customization requests from Taycan buyers, optimizations in the use of resources and space, and an initiative to ensure that the entire production process of the all-electric car at Porsche’s Stuttgart-Zuffenhausen site is CO2-neutral. This is made possible through several programs such as the electrification of logistics vehicles, the use of waste heat in the paint shop, and a pilot trial that involves the adoption of nitrogen-absorbing facade surfaces, to name a few.
Race-bred batteries for a race-bred electric car
Not one to waste a rare opportunity to ask for details about the Taycan, I decided to ask a little about the electric car’s battery performance. Over the past year, several great electric vehicles were released by veteran carmakers such as Jaguar and Mercedes-Benz, but inasmuch as the machines themselves were impressive, their batteries left much to be desired. The I-PACE, for all its stunning interior and excellent design, is pretty much the electric equivalent of a gas guzzler. The Mercedes-Benz EQC seems to be the same.
Porsche uses pouch cells from LG Chem in the Taycan’s battery pack, which is expected to give the vehicle over 300 miles of range per charge under the NEDC standard. The company is aiming for ultra-fast 350 kW charging as well, thanks to its 800-volt technology, which was used first in Porsche’s LMP1 racecar 919 Hybrid. I asked how the Taycan’s battery holds up when charged continually with such a high rate of charge. Walz smiled and candidly stated “We’re very optimistic.”
After the annual press conference, I was able to sit in for an informal discussion of Porsche’s electrification with executive board member Detlev von Platen. The Porsche exec highlighted that the Taycan’s battery cells were closely developed by the company, thanks to its experience from its high-performance hybrid vehicles. Examples include the legendary Porsche 918 Spyder hypercar and the three-time Le Mans-winning Porsche 919 Hybrid racecar, both of which required some work in their batteries.
“So we’re absolutely involved, deeply involved, in the development of the (Taycan’s battery) cells and the technology behind it. We haven’t started last year with the Taycan. We have worked since a long time already on battery technology from motorsport. Our prototypes like the 919 Hybrid was electrified. So I would say, in general terms, that we have started to work on battery technology at least ten years now,” Von Platen candidly said.
I was reminded of David Tryggvason’s overview of the Taycan’s components a couple of days before, when he remarked that some of the Porsche personnel who worked for the 918 Spyder hypercar also worked in the development of the Taycan. Upon hearing Von Platen’s description of Porsche’s work with batteries, I couldn’t help but agree with his point. Porsche has produced several iconic vehicles in the past, and the majority of them are powered by the internal combustion engine. Despite this, it is difficult to argue that the best cars the company has ever produced, such as the 919 Hybrid, are imbued with electric propulsion at their core. Beneath the roaring engines of the vehicles were electric motors and batteries that ultimately unlocked the cars’ real potential.

From the past to the future
An engineer at heart, Ferdinand Porsche started with an electric car at the end of the 19th century. He later dipped his feet in hybrid propulsion, before going ahead and gaining mastery of the internal combustion engine. From this perspective, the development of the Taycan feels like a homage to the company’s roots, and this is a big reason why Porsche is dead serious about the vehicle. In what appears to be a gesture to prove this, the Taycan is being built on the company’s most historic site, and it will be produced alongside the 911, a vehicle that can only be dubbed as the quintessential Porsche.
As I grabbed my travel gear and scurried to the remaining shuttle that was awaiting my presence, I looked back at Porsche’s headquarters one last time. There in the dark sky stood a marvel of orderliness in this ever-changing world. It was a moment that can only to be described as surreal, when the past breathes new life into the future. Seconds later, as I buckled myself down on the shuttle seat and gazed into a disappearing Zuffenhausen site, the sounds of whirring machinery and vehicles rolling off the factory floor can be heard in the distance. Beneath this orchestra of sounds were the rhythmic thumps of heavy equipment that continued to work tirelessly to build Taycan’s upcoming production facilities.
I couldn’t help but imagine that the sounds were representative of the electric heartbeat of a carmaker, coming to life once more.

News
Hyundai’s $7.6B Georgia plant dodges Trump’s 25% Tariffs

Hyundai’s $7.6 billion Georgia plant dodged U.S. President Donald Trump’s recently announced tariffs on imported vehicles and auto parts.
The South Korean automaker’s Hyundai Motor Group Metaplant America (HMGMA) in Georgia celebrated its opening recently by announcing plans to expand the factory. Hyundai aims to boost production by two-thirds, increasing HMGMA’s capacity from 300,000 to 500,000 vehicles annually.
“This plant couldn’t come at a better time than now. Because definitely all the cars that we would produce here are going to be exempted from any tariffs,” said Hyundai Motor Company CEO Jose Munoz.
President Donald Trump recently announced 25% tariffs on auto imports at the White House. President Trump praised the HMGMA plan in Georgia, commenting it was a “clear demonstration that tariffs very strongly work.”
According to the Associated Press, the Georgia expansion ties into $21 billion in U.S. investments. It includes a $5.8 billion steel mill in Louisiana, which will supply parts for Georgia and Alabama plants.
Hyundai aims to employ 8,500 workers at the Bryan County site. Battery partners are estimated to add 3,500 more jobs. The car company does not have worker estimates for HMGMA’s expansion plans.
Hyundai Motor Group Executive Chairman Euisun Chung said the legacy automaker came to Georgia “to stay, to invest and to grow.”
“Standing here today, I can say I have never been more confident about building the future of mobility with America, in America,” Chung said.
Hyundai started EV production in Georgia six months ago. As of this writing, over 1,200 workers run the massive plant. Hyundai’s Georgia factory builds two electric SUVs now. The IONIQ 5 is already in production. Hyundai will start producing the IONIQ 9 this spring. Hyundai plans to produce hybrids, too. Munoz predicted hybrids would eventually make up one-third of production.
News
Tesla China’s first Megapack exports are headed for a big battery in Australia
The Tesla Megapack batteries are bound for Queensland’s Western Downs battery project.

A few days ago, Tesla announced that the first Megapack battery units from its Shanghai “Megafactory” were being shipped to Australia.
As per recent reports, the massive grid-scale Tesla batteries are bound for Queensland’s Western Downs battery project.
The Shanghai Megafactory
The Shanghai Megafactory is Tesla’s first battery storage factory outside the United States. Built close to Gigafactory Shanghai, the Shanghai Megafactory is expected to supply Megapack batteries to both China and foreign markets.
The Megapack represents a huge portion of Tesla Energy’s deployments. With 3.9 MWh of energy, Tesla notes that each Megapack is enough to power 3,600 homes for an hour. The Shanghai Megafactory has a capacity to produce 10,000 Megapacks per year to start.
Mike Snyder, vice president of Tesla, shared his optimism about the Shanghai Megafactory. “Megafactory gives us the ability to scale production and efficiency. We can lower logistics costs as well as product costs, and grow the business to new markets,” he stated.
Australia Battery Projects
As noted in a report from Renew Economy, the first Megapack shipments from the Shanghai Megafactory will be installed in the second stage of the Western Downs battery project, which is being built by Neoen. The Western Downs battery project involves a 460 MWp solar farm coupled with a 540 MW/1,080 MWh big battery system.
Tesla has also been listed as the battery supplier for the upcoming Calala battery in Tamworth, New South Wales, which will involve 138 Megapack units. The Megapacks for the Calala battery will likely be imported from the Shanghai Megafactory as well.
Data from Rosetta Analytics suggests that Tesla is currently the dominant player in Australia’s energy storage segment, with the company holding over 30% of the market. Tesla has become a notable presence in Australia’s energy sector for years, especially following the company’s buildout of the Hornsdale “big battery,” which was initially comprised of Tesla Powerpacks, in 2017.
Elon Musk
Tesla vehicles hit by ATV, suspect caught by Sentry Mode
Police used security footage from Tesla Sentry Mode to arrest a suspect who damaged 3 Teslas using a mini ATV.

Tesla Sentry Mode caught a suspect hitting Tesla cars with an ATV. A Texarkana man sits in jail after allegedly damaging Tesla vehicles with an ATV on Tuesday, March 25.
The Texarkana Texas Police Department (TTPD) arrested 33-year-old Demarqeyun Cox for reportedly damaging three Tesla vehicles. He faces charges of criminal mischief and failure to identify. According to police, surveillance cameras on the first Tesla damaged revealed Cox using a small ATV to smash into it. The suspect allegedly hit two other Teslas as well.
Tesla Sentry Mode played a big role in providing footage for the police and nabbing the suspect. With Tesla attacks on the rise, Sentry Mode will likely become a more useful feature to owners.
Police received two reports of a suspect damaging Teslas. The first report came from Golden Palace on Summerhill Road, where police retrieved footage from a Tesla vehicle, showing a man on a mini four-wheeler ramming it at full speed. After the first report, officers started searching for the suspect. Then another call reported a damaged Tesla at Lowe’s parking lot.
An officer soon spotted Cox on a mini four-wheeler near Summerhill and New Boston Roads. He matched the man in the video from the Tesla vehicle. Cox gave a fake name at first. However, police were able to correctly identify him and took him into custody.
“In the initial incident, he rammed the car with the four-wheeler, and [in] the two subsequent incidents, he actually used some kind of tool to scratch the word ‘Elon’ into the paint of the vehicles there. He has not told us what his motivation was in doing that is or was,” Shawn Vaughn with TTPD told KSLA local news.
Tesla attacks have grown rampant across the United States as Elon Musk continues to be a divisive figure. People who disagree with Musk’s politics have started vandalizing Tesla vehicles, stores, and Superchargers across the country.
The FBI has created a task force to crack down on the Tesla attacks and labeled them a form of “domestic terrorism.” As of this writing, the Tesla attacks have not resulted in injuries or fatalities.
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