Porsche unveiled its Macan EV today, bringing its second all-electric car to market and releasing some interesting details regarding its performance and power.
Ten years after the launch of the Macan, Porsche is bringing the vehicle in what it calls “a bold new direction.”
Porsche has kept a lot of the same design features with the EV version of the Macan, hoping to build upon its already successful status as a mainstay in the company’s lineup.
“Our aim is to offer the sportiest model in its segment with the all-electric Macan. In many ways, we are taking a very successful SUV to a new level,” Jörg Kerner, VP of the Macan for Porsche, said.
Porsche confirms Macan will go all-electric, production to follow Taycan, Cross Turismo
Initially, Porsche plans to bring two Macan configurations to market: the Macan 4 and Macan Turbo, both offering different performance metrics.
- Porsche Macan 4
- 300 KW | 402 HP
- 479 lb-ft torque
- 0-60 MPH in 4.9 seconds
- 136 MPH Top Speed
- Porsche Macan Turbo
- 470 KW | 630 HP
- 833 lb-ft torque
- 0-60 MPH in 3.1 seconds
- 161 MPH Top Speed
Premium Platform Electric with 800-volt Architecture
A lithium-ion battery with a gross capacity of 100 kWh and 95 kWh of usable energy powers Porsche’s new Premium Platform Electric with an 800-volt architecture. This is the first time the automaker is using this on an EV.
It has a DC charging capability of 270 kW, and Porsche said the Macan will be capable of charging from 10 to 80 percent in just 21 minutes under ideal conditions.
It also explains that, at 400-volt charging stations, a high-voltage switch in the battery pack will enable bank charging by splitting the 800-volt battery into two batteries, effectively creating two 400-volt batteries. This will keep charging efficiency at a maximum without using an additional lithium-ion booster.
Additionally, the Macan EV will use regenerative braking that allows up to 240 kW of power to be recuperated through the electric motors while driving.
Premium Handling
When Porsche initially developed the Macan, it wanted to keep things simple but still allow the vehicle to encapsulate what it calls “quintessential Porsche driving dynamics and a characteristic steering feel.”
This was also put into focus with the Macan EV.
“Thanks to its particularly sporty seat position and low center of gravity, as well as its impressive driving dynamics and steering precision, the new Macan delivers a real sports car feeling,” Kerner adds.
Both configurations of the Macan EV will feature all-wheel-drive with two electric motors. It is also equipped with the Porsche Traction Management system (ePTM), which operates around five times faster than a conventional all-wheel-drive system, and can respond to wheelspin within 10 milliseconds.
Porsche Torque Vectoring Plus, or PTV Plus, is an electronically controlled differential lock on the rear axle. This helps improve traction, driving stability, and lateral dynamics.
Spacious Interior and Increased Room for Luggage
The Macan was designed with practicality in mind. Porsche details that, depending on the configuration and equipment fitted, the capacity behind the rear-seat bench is up to 18 cubic feet.
The frunk also features 2.9 cubic feet of room, which increases the total space in the vehicle to 4.4 cubic feet greater than the previous Macan model.
High-Tech Driver Experience
A free-standing 12.6-inch curved instrument cluster is complemented by a 10.9-inch central display.
The Macan EV also features, for the first time, a passenger option to view information, adjust settings on the infotainment system, or stream video content while the car is being driven on its own 10.9-inch screen, which is optional.
The Porsche Driver Experience, however, features a head-up display with augmented reality technology. It also features navigation arrows which are visually integrated into the real world.
Both Android Automotive OS and Apple CarPlay are featured in the Macan EV’s new-generation infotainment system. Porsche Communication Management will allow the driver to say “Hey Porsche” to access anything from suggested routes, charging stops, and other crucial information.
Pricing and Availability
Porsche plans to bring the Macan to market within the second half of the year, but customers can order it immediately.
The Macan 4 is priced at just $78,800, while the Turbo configuration will be $105,300. Each price does not include the $1,650 delivery, processing, and handling fee.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
