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Porsche halts new vehicle sales in Europe to adjust to new emissions standards
Porsche has temporarily suspended the sale of new vehicles in Europe, due to the company’s current offerings not meeting the region’s new emissions standards. Buyers using Porsche’s online vehicle configurator for Europe were prompted with a message informing visitors that due to a “pending model revision,” vehicles under the company’s lineup are not available as freely configurable cars.
The reason behind the surprising halt to Porsche’s sales lies in Europe’s new Euro 6 emissions regulations, which are scheduled to be fully enforced come September. The new standards, consisting of the Worldwide Harmonized Light Vehicle Test Procedure (WLTP) and Real Driving Emissions (RDE), were imposed by the EU last September, according to a report from German news agency Frankfurter Allgemeine Zeitung.
After the announcement of the new standards last September, regulators allowed manufacturers such as Porsche to sell cars that were certified with the 1997-era New European Driving Cycle (NEDC) for another year. These are the vehicles that Porsche is currently rushing to deliver before the September deadline. Porsche vehicles that are fully compliant with the new emissions standards, such as the Cayenne and the Panamera, are expected to be unavailable until around March 2019.
It’s not just Porsche that has been hit with Europe’s new emissions standards. According to the German publication, legacy automakers BMW and Volkswagen have also halted the sale of some of their offerings. BMW, for one, has stopped the sale of the BMW 7-Series, BMW X5, and the BMW M3. While Porsche has halted the sale of new vehicles in Europe, however, the company continues to allow buyers in North America and Asia to order and configure new cars.
Porsche has arguably begun an earnest embrace of electric car technology. Its highly anticipated Mission E sedan — a vehicle seen as a potential rival to the best-selling Tesla Model S — is expected to hit the market sometime next year. The Mission E has Tesla Model S-rivaling specs, including a 0-60 mph time of 3.5 seconds, a range of 310 miles, and a maximum speed of 155 mph.
Just recently, a prototype of the Mission E sedan was taken around the track by former Formula One driver Mark Webber. During his brief test drive of the electric car, Webber noted that the Mission E had noticeable similarities to the Porsche 919 Hybrid, a hybrid sports-prototype racing car that he drove to compete in endurance races such as the FIA World Endurance Championship and the 24 Hours of Le Mans.
The Porsche Mission E Cross Turismo.
Porsche is not just developing one electric car, however. Earlier this year at the Geneva Motor Show, the German legacy automaker also unveiled the Mission E Cross Turismo, a more rugged variant of its four-door sedan. During its unveiling, Porsche noted that the Mission E Cross Turismo would hit the market early next decade.
The German automaker is also laying the foundations of a charging network for its electric cars. Dubbed the IONITY Network, Porsche’s ultra-fast chargers are designed to have an output of 350 kW, far beyond the ~140 kW max output of Tesla’s Superchargers.
During Tesla’s Q1 2018 earnings call, however, Tesla CEO Elon Musk and CTO JB Straubel noted that Porsche’s 350 kW electric car chargers would likely “frag” the battery and not be beneficial to drivers. Thus, according to Musk, Tesla’s Supercharger V3 network would feature an output of around 200-250 kW.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
