News
Porsche reveals 20,000 Taycan deliveries in 2020, 3% decrease in Worldwide sales
Porsche announced in a press release on Tuesday that it had successfully delivered over 20,000 units of its new, all-electric Taycan. Despite a relatively strong showing in the first full year of deliveries, the German automaker saw an overall decline in sales due to the COVID-19 pandemic.
Porsche unveiled the Taycan in late 2019 as the legendary automaker planned to enter the EV market that has been dominated by Tesla for several years. The Taycan, which was a stereotypical Porsche vehicle in terms of both looks and performance, made its way to owners 20,015 times in 2020. Combating demand issues from the COVID-19 pandemic, which also halted production for six weeks as the company was ramping up manufacturing efforts, Porsche revealed that it is relatively pleased with the showing, looking at the future as an opportunity for large-scale growth.
The automaker said:
“Taycan deliveries totaled 20,015 in 2020, despite a six-week pause in production just as the new model was ramping up, and despite many markets planning spring premieres.”
The Taycan was far from Porsche’s most popular vehicle in 2020. The Cayenne led that statistic with 92,860 sales during the year, a 1% increase compared to the year before. Meanwhile, as a company, over 121,600 cars were delivered to Asia-Pacific and the Middle East & Africa, a 4% increase from 2019. These regions, along with China, which saw a 3% increase, were the only positive differences in 2020 compared to 2019.
The largest fall in sales was in Porsche’s home country of Germany, where a 17% decrease in sales was reported. This contributed to a 3% decline in sales in 2020 compared to 2019, making Porsche just one of many automakers to chalk up 2019 as a year to forget. However, with regions beginning to reopen after the initial shock of the COVID-19 pandemic, there is plenty of reason to believe that 2021 could be a breakthrough year for many companies, including Porsche.
Credit: Porsche
Porsche won’t consider 2020 a complete failure, however. It was certainly a learning experience for many companies in nearly every industry, but 2021 is being looked at as a rebounding year for the legendary automaker.
The company added:
“After the robust 2020 result, Porsche is optimistic about further positive developments in 2021. “We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021, a year that will also be characterised by unique experiences with the Porsche brand,” says Detlev von Platen.”
Elon Musk
Elon Musk estimates Tesla Semi could reach Europe next year
“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” Musk said.
Tesla is preparing to expand its all-electric Semi truck program to Europe, with CEO Elon Musk indicating that the Class 8 vehicle could arrive in the region 2027.
Musk shared his update during an interview about Giga Berlin with plant manager André Thierig, which was posted on X by the official Tesla Manufacturing account.
“We’ve got the Tesla Semi coming out, the heavy truck, and that’ll be going to Europe hopefully next year,” he said.
Tesla has already begun limited production and customer deployments of the Tesla Semi in the United States, with the company working to scale output through the Semi factory near Giga Nevada. Considering Musk’s comments, it appears that a European rollout would be the next phase of the vehicle’s expansion beyond North America.
Musk’s use of the word “hopefully” leaves room for flexibility, but the remark signals that Europe is next in Tesla’s commercial expansion plans.
Musk has consistently argued that electrification should extend beyond passenger vehicles. During the same interview, he reiterated his view that “all ground transport should be electric,” adding that ships, and eventually aircraft, would follow.
The Semi plays a central role in that strategy. Heavy-duty freight remains one of the most emissions-intensive segments of road transport, and European regulators have increasingly pushed for lower-emission commercial fleets.
Tesla recently refreshed the Semi lineup on its official website, listing two variants: Standard and Long Range. The Standard trim offers up to 325 miles of range with an energy consumption rating of 1.7 kWh per mile, while the Long Range version provides up to 500 miles, which should be more than ample for European routes.
Elon Musk
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.
Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk.
During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.
Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.
The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run.
Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually.
Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.
Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.
Energy
Tesla Powerwall distribution expands in Australia
Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.
Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.
Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.
“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.
“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”
Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.
“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”
Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.