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Porsche Taycan climbs Austria’s tallest mountain in new promotional video
The Porsche Taycan is still a year or so away from production, but the German automaker is already ramping its promotional efforts for the all-electric car. The company’s latest promotion for the Taycan featured a cinematic flourish, as the vehicle was showcased climbing Austria’s tallest mountain in an ad for the DJI Mavic 2, the drone company’s flagship “DSLR in the sky.”
The collaboration between Porsche and DJI featured the Taycan and a 550 Spyder traversing the twisting roads of the Grossglockner High Alpine Road (Großglockner mountain pass) in Austria, one of the country’s most picturesque routes. The Grossglockner High Alpine Road takes vehicles up 8,215 ft from the bottom to the top. The mountain pass, which features stunning vistas, is a popular site for auto enthusiasts, though it usually becomes inaccessible during winter and early spring due to snow and ice.
The concept of the commercial itself is symbolic of Porsche’s views on the Taycan. Porsche intends to eventually transition most of its fleet to electric cars and hybrid vehicles, and the Taycan is the car that could kickstart the change. The ad starts with aerial shots of the Porsche 550 Spyder, which eventually gets overtaken by the all-electric car. One of the close shots of the Taycan even featured what appears to be the audible sound of the vehicle’s electric motors as it climbed up the mountain pass.
The Taycan is all-electric, and it is equipped with two permanently excited synchronous motors (PSM), which Porsche dubs as the “turbos of the electric motor milieu.” The Taycan’s motors, which were used in the sports-prototype Porsche 919 Hybrid racing car, produce a combined 600 hp (440 kW), allowing the vehicle to accelerate from a dead stop to 60 mph in just 3.5 seconds. Just like the Model 3 Performance, the Taycan is also listed with a top speed of 155 mph, as well as a 310-mile range.
Porsche is one of the auto industry’s legacy carmakers that appears to be taking its electric car initiative seriously. Apart from its continued push of the Taycan, the company has also teased the release of the Mission E Cross Turismo, a variant of the vehicle that features off-road elements, in 2020. Porsche has also recently revealed that the Taycan would be supported by a fast-charging network not unlike Tesla’s Superchargers. Dubbed as Charge Parks, Porsche’s electric car stations would be placed on key locations across well-traveled routes, and it would provide drivers with a system that would allow the Taycan to replenish 248 miles of range in just 15 minutes.
The Porsche Taycan is expected to start production in 2019, though customers in the United States and selected territories can now pre-order the vehicle. The electric car is expected to be produced at Porsche’s Zuffenhausen facility in Stuttgart, Germany, the same facility where the Porsche 911, 718 Boxster, and the 718 Cayman are manufactured. Porsche plans to produce 20,000 Taycans annually when the electric car begins production.
Watch the Porsche Taycan climb Austria’s Grossglockner High Alpine Road in the video below.
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Tesla announces major milestone at Gigafactory Shanghai
First deliveries started in December 2019, with the first units being given to employees. By the end of 2020, the plant was building cars at a run rate of around 150,000 vehicles annually.
Tesla has announced a major milestone at its Chinese manufacturing facility, Gigafactory Shanghai, confirming on Monday that it had built its four millionth vehicle.
Tesla Gigafactory Shanghai first started building cars back in October 2019 with Model 3 assembly, just ten months after the company broke ground on the plant’s 86-hectare piece of land.
First deliveries started in December 2019, with the first units being given to employees. By the end of 2020, the plant was building cars at a run rate of around 150,000 vehicles annually. Production continued to ramp up, and by September 2023, less than three years after it started building Tesla’s EVs, it had built its two millionth vehicle.
Fast forward to December 2025, and Tesla has confirmed that four million cars have rolled off of production lines at the plant, a major milestone in the six short years it has been active:
Produced our 4 millionth vehicle at Gigafactory Shanghai🎉
Thanks to all our owners and supporters❤️ pic.twitter.com/DayVXUr220— Tesla Asia (@Tesla_Asia) December 8, 2025
The capacity at Giga Shanghai is exceeding 950,000 vehicles per year, and this year, the company has delivered 675,000 cars through the first three quarters. It is also the only plant to manufacture the Model Y L, a longer wheel-based configuration of the all-electric crossover that is exclusive to the Chinese market.
Gigafactory Shanghai’s four million cars have not all stayed within the domestic market, either. For a considerable period, the factory was exporting a significant portion of its monthly production to Europe, helping Gigafactory Berlin supplement some Model Y volume and all of its Model 3 deliveries. This is due to the Berlin plant’s exclusive production plans for the Model 3.
The site is one of the most crucial in the company’s global plans, and Gigafactory Shanghai’s incredible pace, which has led to four million production units in just about six years. It’s fair to say that it won’t be long until we’re seeing Tesla celebrate the plant’s five millionth vehicle produced, which should happen sometime late next year or in early 2027, based on its current manufacturing pace.
The company also builds the Megapack on the property in an adjacent Megafactory.
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Tesla gamifies Supercharging with new ‘Charging Passport’
It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.
Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.
While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.
Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.
It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.
Tesla has just introduced “Charging Passport,” a new yearly summary of your charging.
• Charging badges: Iconic Charging badge (for visiting places like the Tesla Diner, Oasis Supercharger, etc), Explorer badge, green saver badge, etc.
• Total unique Superchargers visited
•… pic.twitter.com/c1DHTWXpj7— Sawyer Merritt (@SawyerMerritt) December 8, 2025
Tesla will include the following metrics within the new Charging Passport option within the Tesla app:
- Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
- Total Unique Superchargers Visited
- Total Charging Sessions
- Total Miles Added during Charging Sessions
- Top Charging Day
- Longest Trip
- Favorite Charging Locations
This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.
This is essentially Tesla’s version of that.
With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.
Tesla is building a new UFO-inspired Supercharger in the heart of Alien country
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Tesla launches its coolest gift idea ever just a few weeks after it was announced
“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”
Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.
Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.
The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.
Tesla is going to allow owners to purchase an FSD Subscription for another owner for different month options
You’ll be able to gift FSD to someone! https://t.co/V29dhf5URj
— TESLARATI (@Teslarati) November 3, 2025
Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:
“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”
Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.
Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.
There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.
More people who try the suite are likely to pay for it over the long term.
Tesla announces major milestone at Gigafactory Shanghai
Tesla gamifies Supercharging with new ‘Charging Passport’
