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Tesla rival Porsche is starting to realize it’s not easy to produce the Taycan
Porsche recently opened reservations for the company’s first all-electric car, the Tesla Model S-rivaling Taycan (formerly known as the Mission E sedan). In an announcement earlier this month, Porsche Managing Director Alexander Pollich stated that the reception to the upcoming vehicle, whose final production version has not yet been unveiled, has so far been encouraging. Porsche expects to start producing the Taycan sometime in 2019, in order to meet what appears to be a healthy demand for the electric car.
As it turns out, ramping production of the Taycan is turning out to be a challenging task for the veteran automaker. Porsche plans to build its Taycan line at a facility located at Zuffenhausen, a suburb in Stuttgart, Germany. The site is a historic location for the pedigreed brand, considering that it is the location where the Porsche 911, one of the company’s most iconic vehicles, is being produced. Other important cars in Porsche’s lineup, such as the 718 Boxster, as well as the 718 Cayman, are also manufactured in the same facility.
Porsche is aiming to produce 20,000 Taycans per year in the Zuffenhausen site. Starting and ramping the production of the all-electric sedan requires a complex reorganization of Porsche’s facility, especially considering that the Taycan’s line has to be built while the production of the 911, 718 Boxster, and 718 Cayman is running at full capacity. In a statement to Dutch auto publication Vroom, Porsche head of production Albrecht Reimold described the difficulties facing the company.
“Finding the right location is a difficult decision. Transforming the existing factory costs a lot of money, moving to a new location as well. Transforming a factory while the production lines are running at full capacity is not an easy task,” he said.
Project manager David Thor Trygvason elaborated on the complex challenge involved in building the Taycan’s production line. According to Trygvason, the location where the Taycan’s line would be set up has to be overhauled. Apart from this, Porsche’s estimated timeline for the project is 48 months, making the project quite costly and demanding.
“The existing location has to be demolished and rebuilt in a short time, but at the same time the production of the 911 and 718 Boxster and Cayman must continue to run. That makes it not only difficult in terms of time and money, but also in terms of logistics and mobility. After all, we are in a location where there is already a factory, where other companies are nearby and where people live nearby,” he said.
Despite these difficulties, Reimold noted that Porsche employees have expressed a sincere commitment to begin the production of the Taycan as early as possible. According to the Porsche executive, the company’s workers have agreed to help finance the factory overhaul by opting to keep their pay flat until 2026, at which point the employees will start getting their investments back. This means that the employees will not have regular salary raises for the next few years.
“We have agreed with them to invest a part of their wage increase until 2025 in the construction of the new factory. From 2026, they will simply receive their investment back,” Reimold said.
Considering that Porche has dubbed the Taycan as one of the company’s most important vehicles after the iconic 911, sacrifices made to start the electric car’s production appear to be necessary, at least for now. If any, Porsche’s struggles to build the Taycan at scale mirror those that have been faced by Tesla with its Model 3 ramp. Just like Porsche’s factory, Tesla also set up its Model 3 lines in the same facility building the Model S and Model X. The aggressive ramp, which CEO Elon Musk aptly dubs as “production hell,” has been haunting the electric car maker for the past year. Ultimately, Porsche’s current difficulties with the Taycan are an indication that Tesla’s struggles with Model 3 production are not problems exclusive to the California-based electric car maker.
Building cars is not a simple task. Building cars that people want to buy is even more challenging. With car buyers and the auto market steadily shifting its interest to electric vehicles, carmakers with upcoming battery-powered cars are now feeling the pressure to roll out their offerings as quickly as they can. Being one of the legacy carmakers who has committed to releasing an electric car, this is something that Porsche appears to be experiencing now. Nevertheless, with a line of reservations that are growing longer, and with a workforce determined to make sacrifices for the company, there is a good chance that the Porsche Taycan can still make it in time for its anticipated debut next year. According to Trygvason, the work being done in Porsche’s factory might be daunting, but “the good news is that the work is still fully on schedule.”
The Porsche Taycan is expected to feature the legacy carmaker’s trademark performance, with the vehicle listed with a 0-60 mph time of 3.5 seconds, a range of 310 miles per charge, and a top speed of 155 mph.
News
Tesla aiming to produce first “legion” of Optimus robots this 2025
Tesla is aiming to start the production of Optimus this year, and its first run will be no joke.
Tesla’s Q1 2025 All-Hands meeting saw CEO Elon Musk share a key update about the company’s most ambitious product yet — Optimus. As per Musk, Tesla is aiming to start the production of Optimus this year, and its first run will be no joke.
Tesla Optimus’ Quick Evolution
Tesla initially announced Optimus during its AI Day event in 2021. At the time, Tesla only had a mockup of the robot and a literal person in a suit to demonstrate what Optimus could look like. By 2022, Tesla had a working prototype of the robot. Optimus’ progress has been rapid since then, with several dozens of the humanoid robots interacting with attendees at the Cybercab’s unveiling last October.
Optimus’ Potential
During the recent All-Hands meeting, Elon Musk reiterated the idea that Optimus could very well be the biggest product of all time, likely being ten times larger than the next-biggest product. Musk also shared an update about Optimus’ production, stating that the first humanoid robot has been manufactured at the Fremont Factory.
A Legion for 2025
When discussing Optimus’ ramp, Musk clarified that Tesla is internally aiming for enough parts to produce 10,000 to 12,000 Optimus robots this year. However, since Optimus is a completely different product, even half of 10,000 units would be a huge victory for Tesla. Tesla also plans to ramp Optimus to a notable degree in 2026, with the company aiming for 50,000 units, or 10 “legions” of humanoid robots, next year.
“So this year, we hopefully will be able to make about 5,000 Optimus robots. We’re technically aiming for enough parts to make 10,000, maybe 12,000, but since it’s a totally new product with a totally new, like everything is totally new, I’ll say we’re succeeding if we get to half go the 10,000.
“But even 5,000 robots, that’s the size of a Roman legion, FYI, which is like a little scary thought. Like a whole legion of robots, I’ll be like ‘whoa.’ But I think we will literally build a legion, at least one legion of robots this year, and then probably 10 legions next year. I think it’s kind of a cool unit, you know? Units of legion. So probably 50,000-ish next year,” Musk said.
Tesla’s Q1 2025 All-Hands Meeting can be viewed below.
News
Tesla Shanghai Megafactory starts exporting Megapacks, first to Australia
Tesla Asia celebrated the Shanghai Megafactory’s first Megapack exports on X.
Tesla has begun exporting Megapack battery systems from its Shanghai Megafactory, with the first shipment departing for Australia on Friday. This marks a key step in Tesla Energy’s expansion into the global energy storage industry, utilizing its new China-based Megafactory to supply several new markets.
Tesla Asia celebrated the Shanghai Megafactory’s first Megapack exports through its official social media account on X.
Tesla Megapacks in Focus
The Tesla Megapack is capable of storing 3.9 MWh of energy, and they are designed for grid use. As per Tesla in its official website, each Megapack battery has enough energy to power an average of 3,600 homes for one hour. The Megapack is designed to be infinitely scalable as well, making it a good fit for large-scale sustainable energy projects.
The Shanghai Megafactory
The Shanghai Megafactory began production in early 2025, a record eight months after its May 2024 groundbreaking. With an initial output of 10,000 units annually, equal to about 40 GWh, the Shanghai Megafactory has the potential to significantly boost Tesla’s battery storage deployments.
As per a report from Xinhua News Agency, Tesla is expecting its energy deployments to rise 50% year-over-year this 2025.
Tesla Leaders on the Shanghai Megafactory
Mike Snyder, vice president of energy and charging at Tesla, previously outlined the potential of the Shanghai Megafactory. “Megafactory gives us the ability to scale production and efficiency. We can lower logistics costs as well as product costs, and grow the business to new markets,” he stated.
The Shanghai Megafactory also seems to be part of Tesla’s efforts to grow its presence in China, which was highlighted by CEO Elon Musk during a meeting with Chinese Premier Li Qiang. During their meeting, Musk reportedly stated that “Tesla is willing to deepen cooperation with China and achieve more win-win results.”
Shark Tank personality and legendary investor Kevin O’Leary roasted former Vice Presidential nominee Tim Walz over his comments regarding Tesla shares earlier this week.
Walz, a Minnesota Democrat, said that he recently added Tesla (NASDAQ: TSLA) to his Apple Stocks app so he could watch shares fall as they have encountered plenty of resistance in 2025 so far. He said that anytime he needs a boost, he looks at Tesla shares, which are down 36 percent so far this year:
If you need a little boost during the day, check out Tesla stock 📉 pic.twitter.com/KBEh6pOZLW
— Tim Walz (@Tim_Walz) March 19, 2025
Walz, among many others, has been critical of Tesla and Elon Musk, especially as the CEO has helped eliminate excess government spending through the Department of Government Efficiency (DOGE).
However, Kevin O’Leary, a legendary investor, showed up on CNN after Walz’s comments to give him a bit of a reality check. O’Leary essentially called Walz out of touch for what he said about Tesla shares, especially considering Tesla made up a good portion of the Minnesota Retirement Fund.
As of June 2024, the pension fund held 1.6 million shares of Tesla stock worth over $319.6 million:
O’Leary continued to slam Walz for his comments:
“That poor guy didn’t check his portfolio and his own pension plan for the state. It’s beyond stupid what he did. What’s the matter with that guy? He doesn’t check the well-being of his own constituents.”
He even called Walz “a bozo” for what he said.
Of course, Walz’s comments are expected considering Musk’s support for the Trump Administration, as the Tesla CEO was a major contributor to the 45th President’s campaign for his second term.
However, it seems extremely out of touch that Walz made these comments without realizing the drop was potentially hurting his fund. While we don’t know if the fund has sold its entire Tesla holdings since June, as a newer, more recent report has not been released yet, it seems unlikely the automaker’s shares are not still making up some portion of the fund.
Tesla aiming to produce first “legion” of Optimus robots this 2025
Tesla Shanghai Megafactory starts exporting Megapacks, first to Australia
Shark Tank’s O’Leary roasts Tim Walz over Tesla stock hate session
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