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A Tesla Model S owner’s tale of how he pre-ordered the Porsche Taycan (Mission E) in Norway
Car enthusiast and Norway-based Model S owner Jim Roger Johansen admits that while his heart is with Tesla, the Porsche Taycan (formerly referred to as the Mission E sedan), “is something else.” Having a fondness for high-performance vehicles, Johansen states that he wants a high-performance electric car, but the next-generation Tesla Roadster, which starts at $200,000, is out of his price range. He is hoping that the Porsche Taycan would be the ideal vehicle to fill the gap between his Model S family car and the hypercar-beating next-generation Roadster.
Earlier this year, Johansen visited a Porsche dealer, expressing his interest in the vehicle then known as the Mission E sedan. During his visit, Porsche kept his email address and advised him that he would be receiving updates about the car. This April, he received a message from the German legacy automaker stating that the pre-orders for the Taycan are being opened for Norway. In order to keep his place in the priority queue for the vehicle, he was asked to pay Kr20,000 (about $2,250) on or before April 25.
In a statement to Teslarati, Johansen, who runs the Porsche Taycan Norway Facebook group, stated that Porsche’s reservation process for the Taycan was quick and straightforward. He was directed to a payment page for Norway-based customers, and after a quick credit card transaction, he found himself as one of Norway’s Porsche Taycan reservation holders. A confirmation email later sent to Johansen advised him to wait for a call from his favored Porsche dealer, where he would configure his Taycan according to his preferences.
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- A screenshot of Porsche’s confirmation email after paying the reservation fee for the Taycan. [Credit: Jim Roger Johansen]
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- The homepage of the 2018 Porsche Festival in Norway.
In a follow-up email after his payment, Porsche stated that the reservations for the vehicle were only opened for Norway then, considering that the country is an “extraordinary market” for electric cars.
“In Norway, we have an extraordinary market for electric cars, and we are currently the only country in the world to offer Porsche Taycan pre-booking. In other words, we are out early, asking for understanding that a lot of information about the car is not yet available.”
Earlier this month, Johansen received an update from the legacy carmaker, giving him free tickets to the upcoming 2018 Porsche Festival in Norway, which would be held on September 8-9. In an email about the event, Porsche stated that the complimentary tickets are a small way for the company to give back to early reservation holders for the all-electric vehicle. The final production version of the Taycan, after all, has not been unveiled to the public yet. Thus, reservation holders such as Johansen are counting on Porsche’s word that the final design of the vehicle would be akin to the stunning Mission E concept that still dominates the Taycan’s promotional materials today.
The 2018 Porsche Festival will feature a number of family-oriented events, such as LEGO motorsport-inspired activities, car shows, and go-carts. Mark Webber, a professional racing driver who was featured in a Mission E test drive video earlier this year, is also expected to be in attendance on the festival. With roughly more than 2,300 reservation holders for the Porsche Taycan in Norway as of date, Johansen is hoping that a teaser for the vehicle’s final production version would be unveiled sometime during the Porsche Festival.
Expectations are high that the Taycan would be released sometime in 2019. Johansen, however, believes that he would likely get his car around 2020. By that time, he is hoping to have the Porsche Taycan parked beside his family car, a Tesla Model S sedan with a (hopefully) refreshed interior, a slightly updated design, and 2170 batteries for even longer range.
The Tesla Semi is entering a new Pilot Program with Paper Transport, LLC (PTI), a Wisconsin-based transportation provider. The company will test the Semi’s Long Range configuration through “dedicated operations within the Chicago market.”
Chicago presents an interesting challenge for the Semi, as it will be a colder-weather climate that will test the Semi’s ability to operate in lower temperatures and in potentially large accumulations of snow. This is something Tesla has been testing with the Semi in Alaska and even in Northern California during the colder months, but Chicago will present a truly tough midwestern winter.
Tesla Semi spotted on journey home after winter performance testing
PTI says it is using the Semi to evaluate its strategy of reducing transportation emissions while maintaining performance, reliability, and cost efficiency. These are major arguments for the Semi being introduced into new fleets.
CEO of PTI Tyler Ellison said:
“PTI has been a leader in sustainable transportation solutions for over 15 years. We take a consultative approach to helping customers identify and implement the right transportation solution for their network. Our partnership with Tesla expands our portfolio alongside renewable natural gas and intermodal, giving customers more ways to reduce Scope 3 emissions without compromising service or economics.”
PTI is far from the first company to adopt the Semi within a fleet, as Tesla entered strategic agreements with PepsiCo. and its subsidiary Frito-Lay for a Pilot Program that extended throughout the California region.
Tesla has let companies like those utilize the Semi to determine whether it would be suitable for their operations. Additionally, Tesla gets valuable information regarding the Semi’s performance, knowing what to improve and what is ideal for companies that will utilize the all-electric truck for regional and nationwide logistics.
PTI plans to utilize the Long Range configuration, which is priced at $290,000 and features a range of approximately 500 miles, a three-motor powertrain, up to 800 kW of drive power, and consumption of just 1.7 kWh per mile.
Tesla Semi pricing revealed after company uncovers trim levels
VP of Maintenance at PTI, Bryan Ellen, added:
“We are excited to partner with Tesla, leveraging their ever-evolving technology. We are bullish in our estimation of the parallels available between our dedicated model and the efficiency of their fully electric Class 8 tractor. We anticipate a growing synergy between our businesses as we work to facilitate this sustainable solution for our customers.”
PTI has logged more than 87 million miles using sources like compressed and renewable gas, but now is looking to take it a step further with fully electric operations.
Tesla revealed on Monday that it is building a new autonomous vehicle at Gigafactory Texas, its plant just outside of the City of Austin. This particular vehicle will be geared toward those who are in need of a wheelchair-accessible car that would require no human driver for operation.
According to a new report from Wired, Tesla’s Senior Policy Advisor, India Herdman, told members of the Washington D.C. City Council on Monday:
“We are in development for a purpose-built, wheelchair-accessible autonomous vehicle. We know that paratransit can be very difficult, and people who are confined to wheelchairs permanently should still be able to move around freely, so that is an active product being built by Tesla in Texas.”
This builds upon what CEO Elon Musk said last year on X, which confirmed the company was working on accessible rides within its Robotaxi platform, which currently is confined to the Model Y.
Absolutely
— Elon Musk (@elonmusk) September 19, 2025
Tesla is also developing the Cybercab, which started employee rides last week. However, this vehicle is not necessarily geared toward wheelchair accessibility.
That leaves a major gap in the autonomous ride-sharing program that Tesla is attempting to build; the company has been pretty clear that it does not want to complicate its manufacturing lines by bringing in a wide array of body styles.
However, it seems necessary to have something larger that could help transport people to appointments when they cannot drive. For wheelchair accessibility, the Robovan, which was unveiled at the “We, Robot” event in October 2024, seems to be the most ideal solution:
Herdman did not indicate whether she was referring to the Robovan or if Tesla is building yet another body style that is geared toward full autonomy but also caters to the handicapped.
Tesla might need to develop something specifically for the handicapped in order to align with the Americans with Disabilities Act, which prevents discrimination against people with disabilities in transportation services. Uber was hit with a lawsuit late last year for “refusing to reasonably modify its policies, practices, or procedures where necessary to avoid discriminating against riders with disabilities.”
Tesla would obviously like to avoid this.
It will be interesting to see what Tesla will do with this project, and whether it will introduce something new to the market or just continue with the Robovan.
Tesla weirdly confirmed that its steering wheel-less and pedal-less Cybercab vehicle is now in the process of giving employees rides, a huge milestone for the vehicle program.
But the entire thing was super strange. On Friday, Tesla released a video stating that there was “Cool news from Giga Texas” and that employees were now taking rides in Cybercabs that have no manual controls. The units seen on public roads are engineering vehicles that have manual controls inside, a necessity as Tesla moved through the testing phase.
However, Tesla removed the video and reposted it shortly after with a more vague title. It seems like the employee rides are still going, but the video was adjusted slightly. The initial upload showed employees doing things like watching movies and adjusting the climate, but these snippets were removed in the second upload.
Cool news from Giga Texas pic.twitter.com/gvbG456Tzw
— Tesla Robotaxi (@robotaxi) July 11, 2026
Both images below were uploaded with the first video, but were removed after Tesla re-uploaded the announcement. These are not available in the second upload
Credit: Tesla
Credit: Tesla
Nevertheless, the announcement from Tesla is that the Cybercab is operating with employees inside who can control the vehicle’s audio, video, climate, and destination settings through their smartphone app.
Tesla has already been testing Cybercab engineering units, but last month, it was able to self-certify for SAE Level 4, which would enable unsupervised self-driving in Texas. The company is moving toward that, and the plans have always been to launch Cybercab rides this year.
The Cybercab is potentially looked at as the next generation of Tesla’s mobility leg. For the past 15 years, the company has been known as somewhat of an automaker, among many other things. However, these passenger vehicles that Tesla has manufactured are now moving into a new realm, as they will eventually drive themselves with no supervision thanks to the Full Self-Driving suite.
The Cybercab is just the next step of that: a true vehicle developed for the sole purpose of ride-hailing. It has no human controls, it has only two seats, and it will get passengers from Point A to Point B with no awkward driver, no need for manual inputs, and with no stress.
Tesla is moving forward with other developments related to the Cybercab project as well. However, the big announcement will come when Tesla finally announces that it is launching Cybercab rides to the general public, something that it plans to launch either late this year or early 2027.
Tesla Semi enters new Pilot Program with interesting challenge
Tesla reveals development of wheelchair-accessible autonomous vehicle
