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A Tesla Model S owner’s tale of how he pre-ordered the Porsche Taycan (Mission E) in Norway

[Credit: Jim Roger Johansen]

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Car enthusiast and Norway-based Model S owner Jim Roger Johansen admits that while his heart is with Tesla, the Porsche Taycan (formerly referred to as the Mission E sedan), “is something else.” Having a fondness for high-performance vehicles, Johansen states that he wants a high-performance electric car, but the next-generation Tesla Roadster, which starts at $200,000, is out of his price range. He is hoping that the Porsche Taycan would be the ideal vehicle to fill the gap between his Model S family car and the hypercar-beating next-generation Roadster.

Earlier this year, Johansen visited a Porsche dealer, expressing his interest in the vehicle then known as the Mission E sedan. During his visit, Porsche kept his email address and advised him that he would be receiving updates about the car. This April, he received a message from the German legacy automaker stating that the pre-orders for the Taycan are being opened for Norway. In order to keep his place in the priority queue for the vehicle, he was asked to pay Kr20,000 (about $2,250) on or before April 25.

In a statement to Teslarati, Johansen, who runs the Porsche Taycan Norway Facebook group, stated that Porsche’s reservation process for the Taycan was quick and straightforward. He was directed to a payment page for Norway-based customers, and after a quick credit card transaction, he found himself as one of Norway’s Porsche Taycan reservation holders. A confirmation email later sent to Johansen advised him to wait for a call from his favored Porsche dealer, where he would configure his Taycan according to his preferences.

In a follow-up email after his payment, Porsche stated that the reservations for the vehicle were only opened for Norway then, considering that the country is an “extraordinary market” for electric cars.

“In Norway, we have an extraordinary market for electric cars, and we are currently the only country in the world to offer Porsche Taycan pre-booking. In other words, we are out early, asking for understanding that a lot of information about the car is not yet available.”

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Earlier this month, Johansen received an update from the legacy carmaker, giving him free tickets to the upcoming 2018 Porsche Festival in Norway, which would be held on September 8-9. In an email about the event, Porsche stated that the complimentary tickets are a small way for the company to give back to early reservation holders for the all-electric vehicle. The final production version of the Taycan, after all, has not been unveiled to the public yet. Thus, reservation holders such as Johansen are counting on Porsche’s word that the final design of the vehicle would be akin to the stunning Mission E concept that still dominates the Taycan’s promotional materials today.

The 2018 Porsche Festival will feature a number of family-oriented events, such as LEGO motorsport-inspired activities, car shows, and go-carts. Mark Webber, a professional racing driver who was featured in a Mission E test drive video earlier this year, is also expected to be in attendance on the festival. With roughly more than 2,300 reservation holders for the Porsche Taycan in Norway as of date, Johansen is hoping that a teaser for the vehicle’s final production version would be unveiled sometime during the Porsche Festival.

Expectations are high that the Taycan would be released sometime in 2019. Johansen, however, believes that he would likely get his car around 2020. By that time, he is hoping to have the Porsche Taycan parked beside his family car, a Tesla Model S sedan with a (hopefully) refreshed interior, a slightly updated design, and 2170 batteries for even longer range.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla Q3 2025 earnings: What analysts expect

The automaker delivered a record 497,099 vehicles and logged its highest-ever energy storage sales in Q3 2025. 

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Credit: Tesla China

Tesla’s (NASDAQ:TSLA) Q3 2025 earnings, which would be released after markets close today, could prove to be a test of confidence for the company’s shareholders. 

The automaker delivered a record 497,099 vehicles and logged its highest-ever energy storage sales, but analysts noted that these gains might have come at a cost. 

Record vehicle deliveries

Tesla’s profit per share is expected to fall about 25% year over year to around $0.53–$0.55, even as revenue rises from 4% to 6%, as noted in a report from Market Pulse. Analysts noted that Tesla’s record quarter was partly fueled by buyers rushing to complete purchases before the U.S. federal EV tax credit expired in September, a surge that could dampen Q4 demand. The company also dipped into its inventory to reach the record delivery number.

Analysts expect automotive gross margin (excluding regulatory credits) to land between a conservative 16.5% and 17%. This suggests that a good portion of Tesla’s Q3 delivery growth came from aggressive price cuts. If margins fall below 16.5%, it could hint at more cost pressures that the company would have to handle in the coming months.

Tesla’s Energy segment, meanwhile, is expected to act as a stabilizer. The business deployed 12.5 GWh of storage in Q3, driven by strong demand from AI data centers. Analysts expect this high-margin division to partially cushion the hit from the automaker’s thinner car profits.

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AI, FSD, and Musk’s role

Tesla’s lofty valuation, trading about 17% above the average analyst consensus of $365, would likely depend heavily on investor belief in its AI and robotics initiatives. Industry watchers have stated that management must deliver credible updates on Full Self-Driving and the Robotaxi program to help justify the company’s current valuation.

Elon Musk’s proposed 2025 CEO Performance Award, which proxy advisors have urged shareholders to reject, would likely be discussed in the Q3 2025 earnings call has well. Musk has hinted that a failed vote could jeopardize Tesla’s AI strategy, making the company’s upcoming results quite crucial for market confidence.

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Investor's Corner

Tesla Board Chair defends Elon Musk’s pay plan, slams proxy advisors

The letter comes ahead of Tesla’s 2025 Annual Meeting, where shareholders will vote on several key proposals.

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CeBIT Australia, CC BY 2.0 , via Wikimedia Commons

Tesla Chair Robyn Denholm has issued a strongly worded letter urging investors to reject the latest recommendations from proxy advisory firms ISS and Glass Lewis, saying their “one-size-fits-all” approach fails to recognize Tesla’s unique business model and track record. 

The letter comes ahead of Tesla’s 2025 Annual Meeting, where shareholders will vote on several key proposals including Elon Musk’s 2025 CEO Performance Award and director reelections.

Tesla slams proxy advisors’ models

Denholm criticized both firms for consistently opposing Tesla’s growth-oriented plans, noting that the company’s market capitalization has increased twentyfold since shareholders approved Musk’s 2018 performance package, which both advisors had opposed at the time. 

“Our shareholders have ignored their recommendations, and it’s a good thing they did,” she wrote. “Otherwise, you may have missed out on our market capitalization soaring 20x while the proxy advisors time and time again recommended “against” Tesla proposals designed to promote the sort of extraordinary growth we have enjoyed.”

The letter argued that Glass Lewis and ISS use robotic policies that don’t account for Tesla’s innovation-driven structure. Tesla’s leadership maintained that the 2025 CEO Performance Award will only reward Musk if he achieves extraordinary market capitalization and operational goals. The plan, Denholm stated, aligns Musk’s incentives with long-term shareholder interests.

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Tesla defends board leadership

Denholm also defended directors Ira Ehrenpreis and Kathleen Wilson-Thompson, calling them pivotal to Tesla’s governance and innovation strategy. She said both have driven Tesla’s growth and helped design compensation systems vital to competing in the AI and robotics talent race.

She warned that following ISS and Glass Lewis could turn Tesla into “just another car company,” and urged shareholders to “vote yes to robots, and reject robotic voting.” The letter also highlighted that neither ISS nor Glass Lewis owns Tesla stock, emphasizing that only shareholders “who have made an actual financial investment” should decide the company’s direction.

“If you prefer that Tesla turn into just another car company mired in the ways of the past, then you should follow ISS and Glass Lewis. If you believe that Tesla, under the visionary leadership of Elon and the oversight of a Board that includes business leaders with integrity like Ira, Kathleen and Joe, then you should vote with Tesla,” Denholm wrote.

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Tesla Model S and Model X make a comeback in Europe

The updates inside and under the surface of the new Model S and Model X are meaningful.

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Credit: Tesla Europe & Middle East

Tesla’s luxury flagships are making a comeback in Europe. After disappearing from Tesla’s online configurator in July, the Model S and Model X are once again available to order across the region. 

Deliveries are set to begin in November, with the Model S priced from €109,990 and the Model X starting at €114,990. The update brings improved comfort, reduced cabin noise, and efficiency improvements to the two veteran EVs.

A subtle refresh

Tesla’s design team made only light exterior changes, but the updates inside and under the surface of the new Model S and Model X are meaningful. The refreshed Model S and Model X now feature upgraded insulation, enhanced active noise cancellation, and retuned air suspension to make the ride smoother and quieter. 

New 19- or 21-inch wheels and ambient interior lighting add a subtle modern touch to the two flagships, while the Model X’s third-row seating has been improved with more space for occupants, Tesla Europe and Middle East noted in a post on X.

Both vehicles gained adaptive headlights, blind-spot warning lights, and a standard front camera. Efficiency has also improved thanks to new aerodynamic rims and low-rolling-resistance tires. The Model S now boasts a WLTP range of 744 kilometers, while the heavier Model X can travel up to 600 kilometers on a single charge.

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Tesla’s performance flagship

The Model S Plaid, Tesla’s performance flagship, benefits from deeper upgrades in this cycle. The vehicle now features a redesigned front fascia and a new front splitter. Its rear aprons have also been updated, and it has been given a carbon rear spoiler and diffuser to enhance high-speed stability. 

Underneath, the drive rotors receive carbon sleeves for better performance under extreme loads. The Plaid sprints from zero to 100 kph in just 2.1 seconds and can reach 322 kph with optional ceramic brakes, while maintaining an impressive 611-kilometer range. Considering its performance figures, the Model S Plaid has once again become the market’s best bang-for-the-buck flagship performance car. 

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