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A Tesla Model S owner’s tale of how he pre-ordered the Porsche Taycan (Mission E) in Norway

[Credit: Jim Roger Johansen]

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Car enthusiast and Norway-based Model S owner Jim Roger Johansen admits that while his heart is with Tesla, the Porsche Taycan (formerly referred to as the Mission E sedan), “is something else.” Having a fondness for high-performance vehicles, Johansen states that he wants a high-performance electric car, but the next-generation Tesla Roadster, which starts at $200,000, is out of his price range. He is hoping that the Porsche Taycan would be the ideal vehicle to fill the gap between his Model S family car and the hypercar-beating next-generation Roadster.

Earlier this year, Johansen visited a Porsche dealer, expressing his interest in the vehicle then known as the Mission E sedan. During his visit, Porsche kept his email address and advised him that he would be receiving updates about the car. This April, he received a message from the German legacy automaker stating that the pre-orders for the Taycan are being opened for Norway. In order to keep his place in the priority queue for the vehicle, he was asked to pay Kr20,000 (about $2,250) on or before April 25.

In a statement to Teslarati, Johansen, who runs the Porsche Taycan Norway Facebook group, stated that Porsche’s reservation process for the Taycan was quick and straightforward. He was directed to a payment page for Norway-based customers, and after a quick credit card transaction, he found himself as one of Norway’s Porsche Taycan reservation holders. A confirmation email later sent to Johansen advised him to wait for a call from his favored Porsche dealer, where he would configure his Taycan according to his preferences.

In a follow-up email after his payment, Porsche stated that the reservations for the vehicle were only opened for Norway then, considering that the country is an “extraordinary market” for electric cars.

“In Norway, we have an extraordinary market for electric cars, and we are currently the only country in the world to offer Porsche Taycan pre-booking. In other words, we are out early, asking for understanding that a lot of information about the car is not yet available.”

Earlier this month, Johansen received an update from the legacy carmaker, giving him free tickets to the upcoming 2018 Porsche Festival in Norway, which would be held on September 8-9. In an email about the event, Porsche stated that the complimentary tickets are a small way for the company to give back to early reservation holders for the all-electric vehicle. The final production version of the Taycan, after all, has not been unveiled to the public yet. Thus, reservation holders such as Johansen are counting on Porsche’s word that the final design of the vehicle would be akin to the stunning Mission E concept that still dominates the Taycan’s promotional materials today.

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The 2018 Porsche Festival will feature a number of family-oriented events, such as LEGO motorsport-inspired activities, car shows, and go-carts. Mark Webber, a professional racing driver who was featured in a Mission E test drive video earlier this year, is also expected to be in attendance on the festival. With roughly more than 2,300 reservation holders for the Porsche Taycan in Norway as of date, Johansen is hoping that a teaser for the vehicle’s final production version would be unveiled sometime during the Porsche Festival.

Expectations are high that the Taycan would be released sometime in 2019. Johansen, however, believes that he would likely get his car around 2020. By that time, he is hoping to have the Porsche Taycan parked beside his family car, a Tesla Model S sedan with a (hopefully) refreshed interior, a slightly updated design, and 2170 batteries for even longer range.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Q3 2026 Earnings results: in-line revenues, slight beat on EPS

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Tesla (NASDAQ: TSLA) reported its earnings for the third quarter of 2026, marking a reasonable performance on the various financial metrics. Tesla still plans to hold a call that will field investor questions at 5:30 p.m. ET, 4:30 p.m. CT.

Here’s where Earnings came in:

  • Total Revenues: $28.046 reported vs. $28.34B expected
  • Non-GAAP EPS: $0.48 reported vs. $0.45 expected
  • Operating Margin: 2.6 % reported vs. 2.5% expected
  • Operating Income: $718M reported vs. $721M expected
  • Free Cash Flow: $1.531B reported vs. ~-$4.51B expected

Major Takeaways

Full Self-Driving (Supervised)

“FSD (Supervised)⁴ attach rate continued to grow, reaching over 75% of new vehicle deliveries in North America – our most mature market – a nearly twenty percentage point sequential increase. We believe that FSD is driving demand in markets where it is available, and we continue to work with regulators to get it approved in other markets.”

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Tesla Semi

“We began volume production of Tesla Semi, our Class 8 heavy-duty truck. The top variant can go 500 miles at full 82,000 lbs gross combination weight while achieving an efficiency of 1.7 kWh/mile. That efficiency allows the Tesla Semi to use a third of the energy used by a comparable diesel truck to haul the same payload. In a transportation market where energy is one of the largest components of total cost per mile, this will provide a meaningful advantage to Tesla Semi operators.”

SI Compute

“We plan to reach 400 MW of SI training compute by the end of the year, supporting the development of both vehicle and humanoid robot autonomy software. Additionally, we continued construction for the Austin Fab, where we plan to start commissioning equipment in 2027.”

Robotaxi

“We began deployment of Cybercab into our Robotaxi fleet in Austin. We reached nearly two million cumulative unsupervised miles for our Robotaxi service as of the end of the quarter. Operating hours in Austin are now 6am to midnight, and we expect to reduce wait times via increased fleet supply and improvement of Robotaxi orchestration algorithms. Grok is available in Cybercab with access to Grok Bot and Connectors, which allows users to manage their inbox, calendars, files, chats and tasks – all hands free via voice command – making Cybercab a mode of transport, a productivity space and, with our entertainment options, a second living room.”

Interested in ordering a Tesla? Use my referral code for three free months of Full Self-Driving (Supervised) here.

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Investor's Corner

Tesla reports Q3 Earnings today: here’s what to expect

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Credit: TechOperator | X

Tesla (NASDAQ: TSLA) reports its earnings for Q3 today. Here’s what to expect, as the company will reveal its balance sheet after the market closes on Wednesday.

Tesla already reported deliveries just after Q3 ended, and it demolished Wall Street consensus estimates of roughly 462,000 vehicles. Tesla delivered 486,532 cars in the third quarter, which was a big beat, but was down 2.1 percent from the same quarter last year. Energy storage deployments were 13.7 GWh, up year-over-year.

Tesla showrooms picked clean ahead of Q3 end as demand looks strong

For the quarter, analysts have already compiled their predictions for what Tesla will report this afternoon:

  • Total Revenues: $28.34B
  • Non-GAAP EPS: $0.43
  • Operating Margin: 2.5%
  • Operating Income: $721M
  • Free Cash Flow: ~-$4.51B

Here are a few things we are looking forward to hearing about on the call:

Automotive Gross Margin and Overall Profitability

This was 16.3 percent in Q2, down from 19.2 percent in Q1, and was impacted by warranty charges and some fading regulatory credits. Consensus implies overall gross margin near 18 percent, but a miss here would potentially reinforce concerns about pricing pressure on its vehicles.

Pay attention to energy storage margins as well, especially since Tesla missed GWh expectations, although it was still a strong quarter.

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Robotaxi/Cybercab, Unsupervised FSD, and Optimus Progress

The Say questions from retail investors usually focus on these types of projects, and this quarter is no different. Scaling the Cybercab fleet beyond Austin amid the open NHTSA safety review, timeline for Unsupervised FSD in customer cars, Robotaxi unit economics, and Optimus cost per unit plus when it could start generating revenue, are all things to be looking for.

Any concrete timelines or regulatory path details will likely move the stock more than the near-term numbers. SpaceX merger speculation, which was detailed during SpaceX’s earnings call last night, may also surface, although the key details were shared last night.

Elon Musk just confirmed the Tesla and SpaceX merger step everyone was waiting for

Say Investor Questions

  1. How does the Cybercab fleet scale past Austin, and what’s the regulatory path outside Texas given NHTSA’s open safety review?
  2. When can we anticipate FSD unsupervised in customer cars?
  3. When will the CyberCab be available for customer purchase/ownership?
  4. What’s the unit economics per paid robotaxi mile, and how does it compare to the thirty-cent target?
  5. Tesla has acknowledged that HW3 vehicles cannot support unsupervised FSD. When will owners know whether they can upgrade their hardware for free, and when will Tesla provide a clear plan?

The full Earnings Call will be streamed this evening after market close around 5 p.m. this evening.

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SpaceX confirms Starship 15 launch window with massive ambitions

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Credit: SpaceX

SpaceX confirmed the date of Starship’s 15th launch window with some massive ambitions for the mission, as it will attempt to catch Ship for the first time.

CEO Elon Musk confirmed during SpaceX’s Earnings Call last night on October 20 that it would launch Starship for its 15th test flight in November, and there are some incredible things the company wants to try, making it perhaps the most groundbreaking launch in the program’s history.

SpaceX delivers blockbuster Q3 results as Super Intelligence segment booms

The most major development of the call was SpaceX’s intention to catch Ship alongside catching the Super Heavy Booster, something that has happened in the past. SpaceX showed an animation of the Ship catch, which will be done on the launch tower’s chopsticks:

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This monumental goal is to catch both the Ship and Booster in a dual-catch scenario, an incredible feat since SpaceX has never been able to reuse a Ship after launch. Musk said it would be “the first time that an orbital launch vehicle has been fully recovered,” and said it would be a “profound technology milestone.”

Musk said the odds of success on this first Ship catch attempt are “more likely than not,” but SpaceX is ultimately prepared for more tries moving forward. The SpaceX frontman said that, starting next year, Starship would have a “steady stream” of flights through the end of the year.

The cadence will accelerate in 2027, with Musk stating the company plans to target weekly flights in the first half of 2027 and twice-weekly by year-end.

The Flight 15 attempt follows that of Flight 14, which took off in late September and was Starship’s first orbital mission. It deployed 26 Starlink V3 satellites, accomplished a controlled ocean splashdown of both stages, and shed more light on potential challenges for the program moving forward.

As of now, the Starship program is firing on all cylinders.

Interested in ordering a Tesla? Use my referral code for three free months of Full Self-Driving (Supervised) here.

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