

News
Porsche starts preparing its Zuffenhausen site for the Taycan’s production ramp
Porsche is setting the stage for the ramp of one of its most important vehicles to date — the Taycan — the veteran carmaker’s first all-electric car. The Taycan is expected to start production sometime in 2019, and to ensure that its facilities are ready for the vehicle, projects are now underway in Porsche’s Zuffenhausen facility, which will house the manufacturing line for the electric sedan.
The pedigreed carmaker has decided to set up the Taycan’s production lines in Zuffenhausen, a site with a long, storied history. Several cars, among them the iconic Porsche 911, the 718 Boxster, and the 718 Cayman, are built on the same location. A press release from Porsche notes that for the Taycan’s upcoming ramp, the company is creating 1,500 jobs and investing €700 million (over $797 million) to augment and prepare its facilities.
Several aspects of Porsche’s projects in Zuffenhausen stand out, particularly a conveyor system that transports drive system components and painted e-car bodies from the paint shop to the assembly line. The conveyor system is impressive, standing at a height of twenty meters above a four-lane main road in Stuttgart, which divides the site in half.
- Porsche’s upcoming Taycan production facilities in Zuffenhausen, Germany. (Photo: Porsche)
- Porsche’s upcoming Taycan production facilities in Zuffenhausen, Germany. (Photo: Porsche)
Porsche’s upcoming Taycan production facilities in Zuffenhausen, Germany. (Photo: Porsche)
Porsche also notes that the assembly and logistics hall for the Taycan’s production will be its largest building complex in Zuffenhausen. The company describes the construction of the structure as a balancing act, considering that the facility must be completed while the production of the 911, Boxster, and Cayman are continuing their usual output. Reiner Luth, head planner for the factory project, compares the balancing act to a medical procedure.
“The heart of Porsche beats in Zuffenhausen. We’re basically doing open-heart surgery,” he said.
Porsche has also shared images of its paint shop, whose steel structure is self-supporting. The company notes that final work on the Taycan’s paint shop is already underway. The Taycan’s body shop, which will be the second-largest building in the Zuffenhausen facility, is also being developed. Pre-production bodies of the 911 and later, the Taycan, will be made on the building.
Just like its rival, Tesla, Porsche intends to make its Zuffenhausen as environmentally-friendly as possible. Jürgen King, head of central construction management for the site’s expansion, explains that the factory will eventually be a C02-neutral plant. King also notes that the pace of the project is so far the fastest-moving in Porsche’s history.
- Porsche’s upcoming Taycan production facilities in Zuffenhausen, Germany. (Photo: Porsche)
- Porsche’s upcoming Taycan production facilities in Zuffenhausen, Germany. (Photo: Porsche)
Porsche’s upcoming Taycan production facilities in Zuffenhausen, Germany. (Photo: Porsche)
“Given these framework conditions, what we have is not only the biggest but also the fastest-moving construction site in Porsche’s history. When we’re finished expanding the factory for the Taycan, Porsche will produce zero-emission cars in a CO2-neutral plant. And that is a well-rounded result,” he said.
Porsche notes that the demand for the Taycan has been very impressive so far. Last year, the legacy automaker opened pre-orders for the vehicle, and the reception has been so positive that Porsche is now increasing the initial production of the vehicle. As noted by Porsche CEO Olliver Blume, for one, the company has logged almost 3,000 Taycan reservations in Norway alone. That’s a country where Porsche sells about 600 vehicles per year on average.
While the Taycan is about to enter production, Porsche is yet to unveil the final design of the all-electric car’s release version. So far, Porsche employs several dozens of camouflaged prototypes for testing, as well as a working version of the Mission E sedan concept car to promote the vehicle. In the company’s promotional materials for the car, Porsche states that despite the lack of engine in the Taycan, the all-electric car will still have the ever-present “soul” found in all of its other vehicles.
News
Tesla Giga Berlin makes big move amid strong sales and demand
“We currently have very good sales figures and have therefore revised our production plans for the third and fourth quarters upwards.”

Tesla is making a big move at its factory in Germany, known as Giga Berlin, as managers at the plant have indicated the company plans to increase its production rate for the remainder of the year.
Giga Berlin is responsible for manufacturing Model Y vehicles for several markets worldwide, including those outside of Europe. It was opened in March 2022, and it recently built its 500,000th Model Y in March and its 100,000th new Model Y just three weeks ago.
Due to some encouraging sales figures in the markets it provides vehicles for, Tesla said it is planning to increase production at the factory for the remainder of the year.
Andrè Thierig, plant manager at Giga Berlin, said to German news outlet DPA on Sunday that market data has encouraged a move to be made regarding the production at the factory:
“We currently have very good sales figures and have therefore revised our production plans for the third and fourth quarters upwards.”
It is interesting to see this kind of narrative from Thierig, especially as data has shown Tesla has struggled in various markets, including Germany, this year.
Sales drops have been reported, but other markets are holding strong, especially those in Northern Europe, such as Norway, where the Model Y saw a nearly 39 percent increase in sales in August compared to the same month the previous year.
Gigafactory Berlin supplies vehicles for other markets, such as Canada, Australia, and New Zealand, which are strategically important to avoid tariffs. It also builds cars for the Middle East.
Thierig reiterated this point during the interview with DPA:
“We supply well over 30 markets and definitely see a positive trend there.”
Elon Musk
Tesla analyst says Musk stock buy should send this signal to investors
“With Musk’s (Tesla stock) purchase, combined with the upward momentum for delivery expectations and robotaxi rollout, we are becoming more bullish.”

Tesla CEO Elon Musk purchased roughly $1 billion in Tesla shares on Friday, and analysts are now breaking down the move as the stock is headed upward.
One of them is William Blair analyst Jed Dorsheimer, who said in a new note to investors on Monday that Musk’s move should send a signal of confidence to stock buyers, especially considering the company’s numerous catalysts that currently exist.
Elon Musk just bought $1 billion in Tesla stock, his biggest purchase ever
Dorsheimer said in the note:
“With Musk’s (Tesla stock) purchase, combined with the upward momentum for delivery expectations and robotaxi rollout, we are becoming more bullish. This purchase is Musk’s first buy since 2020. To us, this sends a strong signal of confidence in the most important part of Tesla’s future business, robotaxi.”
Musk putting an additional $1 billion back into the company in the form of more stock ownership is obviously a huge vote of confidence.
He knows more than anyone about the progress Tesla has made and is making on the Robotaxi platform, as well as the company’s ongoing efforts to solve vehicle autonomy. If he’s buying stock, it is more than likely a good sign.
Tesla has continued to expand its Robotaxi platform in a number of ways. The project has gotten bigger in terms of service area, vehicle fleet, and testing population. Tesla has also recently received a permit to test in Nevada, unlocking the potential to expand into a brand-new state for the company.
In the note, Dorsheimer also touched on Musk’s recent pay package, revealing that William Blair recently met with Tesla’s Board of Directors, who gave the firm some more color on the situation:
“We recently participated in a meeting with Tesla’s board of directors to discuss the details of Musk’s performance package. The board is confident of its position in the Delaware case and anticipates a verdict by end of year. It does not expect a similar situation to occur under new Texas jurisdiction. Musk has the board’s full support, and we expect he’ll get more than enough shareholder support for this to pass with flying colors.”
Tesla stock is up over 6 percent so far today, trading at $421.50 at the time of publication.
News
Morgan Stanley’s Adam Jonas dubs Tesla FSD a “game changer” after marathon drive
Jonas reported that FSD handled more than 99% of the miles.

Morgan Stanley’s analyst Adam Jonas shared a notable endorsement of Tesla’s Full Self-Driving (FSD) software after completing a 1,400-mile round trip from New York to Michigan in his Model Y.
Jonas reported that FSD handled more than 99% of the miles, calling the system “a game changer” for long-distance driving.
Hands-free experience
Jonas drove his 2021 Tesla Model Y equipped with Hardware 3 and FSD Supervised v12.6.4, and he used the system nearly the entire trip. “Having your hands off the wheel and feet off the pedals for nearly 12 hours of driving is a real game changer that is hard to appreciate without experiencing it for yourself,” he noted.
He explained that outside of two heavy downpours, one on the Pennsylvania Turnpike and another in suburban Detroit, plus some light maneuvering in fast food parking lots, FSD handled the drive without any human intervention. “FSD made no mistakes or close calls that I recall. The system handles highways very safely and confidently. I cannot imagine buying another EV without FSD.”
Broader implications
Jonas added that he has used FSD consistently over the past 18 months, and the $8,000 he paid for the feature feels like a bargain considering the value. He also praised Tesla’s Supercharging network, which supported his trip without issue.
Jonas has been one of Wall Street’s most closely followed voices on Tesla, and his comments add weight to the ongoing debate about the role of autonomy in the company’s future. His current price target for Tesla stock stands at $410. During Morgan Stanley’s 13th Annual Laguna Conference, he echoed similar experiences with Tesla’s software, emphasizing that FSD “probably drove well over 99% of the miles” on his recent trips.
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