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Report: Solar savings through a SolarCity residential system

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Having limited winter daylight hours combined with snow covered rooftops doesn’t make for good check out my huge solar savings conversation this month. But putting that aside, the overall economics behind my solar system tells a far greater story.

If you’ve been following along, you’ll recall that my journey with installing a SolarCity system dates back to late 2014. My system consists of 69 panels at 255W each for a total of 17.6kW (more specs on the system can be found on my Solar Generation page).

Solar Pricing

Massachusetts Electricity prices having been rising at approximately 9.5% year-over-year since 2008. When I started with SolarCity, my electricity price was set at $0.1627 per kWh including delivery, supply and taxes. Prices have continued to climb as seen on this chart.

The state went through a fun over-inflation and correction period in 2015, but the current rate I’m paying for electric is $0.1906 kWh with the best supplier I can find.

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SolarCity sets their Power Purchase Agreement (PPA) prices based on your current electricity usage and comparable rates for the area that’s receiving their solar system. I had a number of options when I signed up including a variable rate, a fixed rate and an outright purchase but ended up opting for a 20-year fixed rate plan at $0.1420 kWh.

The way the PPA plan works is that I pay $0.1420 for every kWh generated by the SolarCity panels. The kWh they generate offsets the electricity I would consume. My savings initially worked out to be a difference of $0.0207 kWh or approximately 13% less. Recent savings have been in the $0.0486 kWh mark, or 25%, helped by the rise in electricity rates from utilities.

I incurred no installation or service costs when first setting up my SolarCity system, hence my entire cost for set up is based on the amount of power generated at $0.1420 kWh.

Affiliate: Get a solar cost estimate and find out how much solar can save for your home and business in your area.

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Solar Costs

In the last 22 months, I’ve generated a whopping 33.8 MWh (33,800 kWh) of power. My cost for that was $4,800. The SolarCity bill will fluctuate depending on the amount of daylight hour and weather conditions.

In that same period, my electric company reported that I used 23,800 kWh of power. Since the solar power offsets that amount, my actual power use for those 22 months was 57,600 kWh — I use a lot of power between my Tesla, pool, A/C and other electronics we have throughout the house.

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About 59% of the power I need for my house and my Tesla comes from my SolarCity system. I wanted a system that could cover 100% of my needs but National Grid (local electric company) blocked that.

For the 23,800 kWh I purchased from the electric company, I paid $4,595, or $0.1930 kWh (averaged over the 22 months). My total electric cost (money paid to electric company and to SolarCity) for the 22 months was $9,395 or about $427/month.

While I consume a lot of power, 59% of it is provided by the sun.

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Solar Savings

When I first signed up with SolarCity, they provided a $1,000 bonus if you registered for a solar system after buying a Tesla. That’s what I did and that’s how I received my $1,000 check form SolarCity.

They also had a referral program at the time which credited you with $250 for each person that signed up for a new system. I managed to get one referral and one more check from SolarCity.

All in all, I started 22 months ago with no money down and $1,250 in my pocket and a nice new solar system on my house. Not a bad start!

Had I purchased all my power from my electricity company at the average of $0.1930 kWh it would have cost me a total of $11,117. But thanks to SolarCity, my total cost was $9,395, so my savings was $1,722 over the 22 months. I expect savings and solar benefits will continue to grow over the next 20 years as the electric company continues to raise their rates.

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SolarCity doesn’t fully capture the amount of  savings that can be had through their system since the initial quote is based on current electricity rates, at the time of the quote. Rates climb over time especially in dense urban areas.

My savings thus far has been more than twice the amount SolarCity originally outlined! Now, if we add in the referral checks, my savings goes up to $2,972. The referrals don’t necessarily scale over time and may get updated so that needs to be factored into the equation.

Summary

For no money down and no risk, I’ve saved about $3,000 in just under 2 years (27% of what I would have paid) while generating green energy and taking load away from an already overloaded power grid.

When I did the math before signing up I knew the system would be a good deal and I’m very happy to see the results proving out. Since I’m on the power purchase program, I don’t have to worry about equipment depreciation, loss in solar cell effectiveness over time (I only pay for what they generate) or a whole slew of other things. By the time my plan is up, much better systems will be available.

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If you’re interested in exploring solar power for your house and have enjoyed my posts thus far, please consider using my referral link to get started. SolarCity will do a free analysis of your situation and let you know if a solar system may work for you: share.solarcity.com/teslaliving

May the Sun be with you!

"Rob's passion is technology and gadgets. An engineer by profession and an executive and founder at several high tech startups Rob has a unique view on technology and some strong opinions. When he's not writing about Tesla

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

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“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

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However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

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Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

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CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

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The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

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These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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