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Rivian CEO stands firm, ‘flagship’ pricing strategy isn’t going anywhere
On this week’s earnings call, Rivian CEO RJ Scaringe made his position clear, “flagship” pricing isn’t going anywhere.
Rivian bucked the EV startup industry earnings trend earlier this week. While competitors Lucid and Fisker announced dramatic falls in revenue and fleeting cash reserves, Rivian beat earnings expectations and demonstrated a solid ability to continue to lower operating costs, helping to maintain the company’s massive cash reserves. According to Reuters, emboldened by this week’s success, Rivian’s CEO has made his plans clear, stay the course.
Rivian CEO RJ Scaringe proposed a somewhat controversial pricing strategy for the EV truck maker. The company will continue to work on delivering higher-priced offerings, keeping with the brand’s “flagship vehicle” strategy. In short, Scaringe argued that with the R1 vehicles not being high production number vehicles, Rivian would continue to work to deliver higher-priced and better-optioned vehicles, or “flagships,” to customers.
Luckily for Rivian customers, this strategy closely follows customer buying patterns, steadily raising the average transaction price for Rivian trucks over the past six months. Furthermore, by resisting the temptation to shift pricing downward, Rivian can remain on track to achieving ever-important profitability.
The pricing strategy has quickly split investors for two main reasons. Foremost, with increasing price pressure from competitors like Tesla, some believe that Rivian should respond with price cuts of its own. Further, with increased competition knocking at the door, decreasing prices could help Rivian secure customers in the heating market.
While data shared by Rivian’s CFO does seem to back up the plan from Scaringe, with the vast majority of buyers opting for higher-priced variants, the argument regarding market competitiveness has grown in popularity with the growth in electric truck offerings. In the coming year, Ford is dramatically increasing production of its popular F-150 Lightning, which already dramatically undercuts the pricing of Rivian’s offerings. Moreover, Tesla’s long-awaited Cybertruck is due to enter the market and mass production in the coming year.
Besides the top two electric truck market leaders, looking further down the road, General Motors will also be introducing offerings of its own in the form of the Chevy Silverado EV and GMC Sierra EV.
Nonetheless, even with the split opinions, investors have shown healthy confidence in Scaringe to deliver on his plan, seeing as Rivian’s stock has begun a rare rally following the earnings call earlier this week. This upward movement is rare for Rivian, which has seen its stock offering slide over 80% since its IPO.
William is a Rivian shareholder.
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Tesla ramps up Sweden price war with cheaper Model Y offer
The incentive effectively acts as a manufacturer-funded EV bonus and makes the entry-level Model Y more affordable.
Tesla has introduced a new 40,000 SEK incentive in Sweden, lowering the price of its most affordable Model Y to a record low. The incentive effectively acts as a manufacturer-funded EV bonus and makes the entry-level Model Y more affordable.
As per a report from Swedish auto outlet Allt om Elbil, Tesla Sweden is offering a 40,000 SEK electric car bonus on the entry-level Tesla Model Y Rear-Wheel Drive variant. The incentive lowers the purchase price of the base all-electric crossover to 459,900–459,990 SEK, depending on listing.
The bonus applies to orders and deliveries completed by March 31, 2026. Tesla Sweden is also offering zero-interest financing as part of the campaign.
Last fall, Tesla launched a new base version of the Model Y starting at 499,990 SEK. The variant features a refreshed design and simplified equipment compared to the Premium and Performance variants. The new 40,000 SEK incentive now pushes the entry model well below the 460,000 SEK mark.
So far this year, the Model Y remains the most registered electric vehicle in Sweden and the third most registered new car overall. However, most registrations have been for higher Premium-spec versions. The new incentive could then be Tesla’s way to push sales of its most affordable Model Y variant in the country.
Tesla is also promoting private leasing options for the entry-level Model Y at 4,995 SEK per month. Swedish automotive observers have noted that leasing may remain the more cost-effective option compared to purchasing outright, even after the new discount.
The base Model Y Rear-Wheel Drive offers a WLTP range of 534 kilometers, a top speed of 201 km/h, and a 0–100 km/h time of 7.2 seconds. Tesla lists energy consumption at 13.1 kWh per 100 kilometers, making it the most efficient version of the vehicle in the lineup and potentially lowering overall ownership costs.
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Tesla China hires Autopilot Test Engineer amid continued FSD rollout preparations
The role is based in Lingang, the district that houses Gigafactory Shanghai.
Tesla is hiring an Autopilot Test Engineer in Shanghai, a move that signals continued groundwork for the validation of Full Self-Driving (FSD) in China. The role is based in Lingang, the district that houses Gigafactory Shanghai and has become a key testing zone for advanced autonomous features.
As observed by Tesla watchers, local authorities in Shanghai’s Nanhui New City within Lingang have previously authorized a fleet of Teslas to run advanced driving tests on public roads. This marked one of the first instances where foreign automakers were permitted to test autonomous driving systems under real traffic conditions in China.
Tesla’s hiring efforts come amid ongoing groundwork for a full FSD rollout in China. Earlier reporting noted that Tesla China has been actively preparing the regulatory and infrastructure foundation needed for full FSD deployment, even though the company has not yet announced a firm launch date for the feature in the market.
As per recent comments from Tesla China Vice President Grace Tao, the electric vehicle maker has been busy setting up the necessary facilities to support FSD’s full rollout in the country. In a comment to local media, Tao stated that FSD should demonstrate a level of performance that could surpass human drivers once it is fully rolled out.
“We have set up a local training center in China specifically to handle this adaptation,” Tao said. “Once officially released, it will demonstrate a level of performance that is no less than, and may even surpass, that of local drivers.”
Tesla CEO Elon Musk has been quite bullish about a potential FSD rollout in China. During the 2025 Annual Shareholder Meeting, Musk emphasized that FSD had only received “partial approval” in China, though full authorization could potentially arrive around February or March 2026. This timeline was reiterated by the CEO during his appearance at the World Economic Forum in Davos.
Elon Musk
Tesla Model Y outsells all EV rivals in Europe in 2025 despite headwinds
The result highlights the Model Y’s continued strength in the region.
The Tesla Model Y was Europe’s most popular electric car in 2025, leading all EV models by a wide margin despite a year marked by production transition, intensifying competition, and anti-Elon Musk sentiments.
The result highlights the Model Y’s continued strength in the region even as Volkswagen overtook Tesla as the top-selling EV brand overall.
As per data compiled by JATO Dynamics and reported by Swedish outlet Allt om Elbil, the Tesla Model Y recorded 149,805 registrations across Europe in 2025. That figure placed it comfortably at No. 1 among all electric car models in the region.
The Model Y’s performance in Europe is particularly notable given that registrations declined 28% year-over-year. The dip coincided with Tesla’s Q1 2025 transition to the updated Model Y, a changeover that temporarily affected output and deliveries in several markets. Anti-Elon Musk sentiments also spread across several European countries amidst the CEO’s work with U.S. President Donald Trump.
Even with these disruptions, the Model Y outsold its nearest rival by more than 50,000 units. Second place went to the newly launched Skoda Elroq with 93,870 registrations, followed by the Tesla Model 3 at 85,393 units. The Model 3 also recorded a 24% year-over-year decline. Renault’s new electric Renault 5 placed fourth with 85,101 registrations.
Other top performers included the Volkswagen ID.4, ID.3, and ID.7, along with the BMW iX1 and Kia EV3, many of which posted triple-digit growth from partial-year launches in 2024.
While the Model Y dominated individual model rankings, Volkswagen overtook Tesla as Europe’s top EV brand in 2025. Volkswagen delivered 274,278 electric cars in the region, a 56% increase compared to 2024. Much of that growth was driven by the Volkswagen ID.7. Tesla, by contrast, sold 236,357 electric vehicles in Europe, representing a 27% year-over-year decline.
JATO Dynamics noted that “Tesla’s small and aging model range faces fierce competition in Europe, both from traditional European automakers and a growing number of Chinese competitors.”
Despite intensifying competition and brand-level shifts, however. the Model Y’s commanding lead demonstrates that Tesla’s bestselling crossover remains a dominant force in Europe’s fast-evolving EV landscape.
Tesla ramps up Sweden price war with cheaper Model Y offer
Tesla China hires Autopilot Test Engineer amid continued FSD rollout preparations
