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Rivian CEO stands firm, ‘flagship’ pricing strategy isn’t going anywhere

Beograd, 8. decembra 2022.- Predsednik Srbije Aleksandar Vuèiæ izjavio je danas, na otvaranju tehnološkog centra amerièkog proizvoðaèa elektriènih vozila Rivijan na Novom Beogradu. FOTO TANJUG/ VLADIMIR ŠPORÈIÆ/ bs

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On this week’s earnings call, Rivian CEO RJ Scaringe made his position clear, “flagship” pricing isn’t going anywhere.

Rivian bucked the EV startup industry earnings trend earlier this week. While competitors Lucid and Fisker announced dramatic falls in revenue and fleeting cash reserves, Rivian beat earnings expectations and demonstrated a solid ability to continue to lower operating costs, helping to maintain the company’s massive cash reserves. According to Reuters, emboldened by this week’s success, Rivian’s CEO has made his plans clear, stay the course.

Rivian CEO RJ Scaringe proposed a somewhat controversial pricing strategy for the EV truck maker. The company will continue to work on delivering higher-priced offerings, keeping with the brand’s “flagship vehicle” strategy. In short, Scaringe argued that with the R1 vehicles not being high production number vehicles, Rivian would continue to work to deliver higher-priced and better-optioned vehicles, or “flagships,” to customers.

Luckily for Rivian customers, this strategy closely follows customer buying patterns, steadily raising the average transaction price for Rivian trucks over the past six months. Furthermore, by resisting the temptation to shift pricing downward, Rivian can remain on track to achieving ever-important profitability.

The pricing strategy has quickly split investors for two main reasons. Foremost, with increasing price pressure from competitors like Tesla, some believe that Rivian should respond with price cuts of its own. Further, with increased competition knocking at the door, decreasing prices could help Rivian secure customers in the heating market.

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While data shared by Rivian’s CFO does seem to back up the plan from Scaringe, with the vast majority of buyers opting for higher-priced variants, the argument regarding market competitiveness has grown in popularity with the growth in electric truck offerings. In the coming year, Ford is dramatically increasing production of its popular F-150 Lightning, which already dramatically undercuts the pricing of Rivian’s offerings. Moreover, Tesla’s long-awaited Cybertruck is due to enter the market and mass production in the coming year.

Besides the top two electric truck market leaders, looking further down the road, General Motors will also be introducing offerings of its own in the form of the Chevy Silverado EV and GMC Sierra EV.

Nonetheless, even with the split opinions, investors have shown healthy confidence in Scaringe to deliver on his plan, seeing as Rivian’s stock has begun a rare rally following the earnings call earlier this week. This upward movement is rare for Rivian, which has seen its stock offering slide over 80% since its IPO.

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William is a Rivian shareholder.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Elon Musk

Tesla officially launches Robotaxi service with no driver

Tesla launches its driverless Robotaxi in Austin, marking the first time the company has offered its ride-hailing service anywhere in the world.

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Credit: Tesla

Tesla has officially launched its Robotaxi service platform with no driver in Austin, Texas. This is the first time Tesla has allowed driverless Robotaxis to pick up members of the public and take them around via the ride-sharing service the company has been developing for several years.

Teslarati had a first-hand look at the launch of the Robotaxi service in Austin, as we are part of the Early Access group, which is a limited group of people that will be able to hail a driverless Model Y in the geofenced area in Texas.

The Robotaxi platform is currently geofenced in a small portion of South Austin. It is roughly thirty minutes from end to end, and Tesla’s strategy is prioritizing safety through a number of safeguards that are implemented in this early program.

There is a fixed price of just $4.20 for any ride, regardless of duration, at this time. This will not always be the case, however. When a wider customer base is allowed to hail Robotaxis, ride fares will vary on things like travel distance, length of trip, and potentially time of day.

The first rides kicked off at around 2 p.m. local time in Austin. They are confined to the back row of the Model Y, while a Tesla safety monitor sits in the passenger seat. Passengers will have their personal media and streaming settings available to them as the car will sync with their driver profiles.

Rides are requested through a Robotaxi addition on the regular Tesla iOS app:

The safety monitor is only there to ensure things go smoothly with each ride. They do not have pedals or a steering wheel on their side. The car is doing everything during these Robotaxi rides.

The big takeaway from Robotaxi’s launch is that Tesla will begin generating additional revenue through this new stream. As concerns over demand and annual growth rate continue to take focus from doubters, Tesla’s continuous rollout of the Robotaxi fleet will expand potential revenue opportunities, potentially creating billions upon trillions of dollars in value.

This is something Tesla permabulls like Cathie Wood of ARK Invest and Dan Ives of Wedbush have talked about for years: the launch of a driverless Robotaxi fleet that generates new income streams for Tesla.

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Elon Musk

First Look at Tesla’s Robotaxi App: features, design, and more

Tesla is using a Robotaxi section of its normal smartphone application to enable access to driverless vehicles roaming around Austin.

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Tesla has officially launched the Robotaxi platform to a limited number of people, giving them the ability to ask for a ride from a driverless Model Y in Austin, Texas. But how do you hail a ride?

Through the Tesla Robotaxi app, which officially launched on June 22 as the company initiated the first rides for non-employees, people can request rides from driverless cars that are traveling around Austin. Teslarati gained access to the app as we are members of the Early Access Rider program.

There are only a very limited number of vehicles operating within the fleet currently, as Tesla has said the number is between 10 and 20 vehicles.

Tesla is using a Robotaxi section of its iOS smartphone app for the launch, confirming what the company said prior to the program’s maiden voyage: there would not be a separate app for the Robotaxi.

First Look at the Robotaxi App

The Tesla Robotaxi app, similar to the official Tesla App, features a simple interface that should be familiar to anyone who has used a ride-sharing app in the past. Downloading the app brings users to a sign-in page, which features a Tesla Model Y Robotaxi as a header image. Users can then log in or create an account to access the service.

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A Clean, Simple UI

Upon logging in, users are presented with a clean user interface that allows them to select a destination and pickup point. Upon booking, users are provided with a real-time update on when their Robotaxi will arrive. Users could also select some settings for their upcoming ride, such as their preferred temperature in the cabin.

Smart Suggestions

If there is one evident thing about Tesla’s Robotaxi App, it is the fact that it is smart and designed to make driverless ride sharing services feel as normal as possible. While waiting for their ride, customers are presented with a number of tips that should help them understand their robotaxi better.

These include tips on how to use the Model Y’s door handles, as well as information about the vehicle’s light signals. The app also includes smart suggestions on destinations that riders can visit using their Robotaxi. These include cafes, restaurants, parks, shopping centers, and other pertinent locations.

Credit: @BLKMDL3/X

Cybercab Theme

Another thing that is evident with the Robotaxi App is its Cybercab-inspired color theme. This is evident from the login page, which already features the golden hues of the dedicated two-seater autonomous car. The golden Cybercab color theme is used to great effect inside the app itself as well.

No Tips, at Least for Now

As observed by Tesla owner-enthusiast @BLKMDL3, Tesla is not accepting anything more than the service’s flat $4.20 rate per ride for now. If customers wish to leave a tip for the service, they would be presented with a page featuring Tesla’s hedgehog mascot saying “Just Kidding.”

Tips will likely be an option in the future, but for this stage of the Robotaxi rollout, it appears that the service really will follow a flat rate system.

 

 

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Watch Tesla’s first driverless public Robotaxi rides in Texas

Tesla’s first driverless Robotaxi rides for non-employees are starting with the first drives beginning today.

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Tesla has finally launched its Robotaxi platform to members of the public for the first time in Austin, Texas.

The Tesla Robotaxi platform is a driverless ride-hailing service that will enable people to use their cars for passive income as they will ride around, find riders, and drive them to their destinations in exchange for money. For right now, Tesla is using company vehicles, the Model Y specifically, and has opened up rides to a small number of people who are a part of the Early Access Program.

Teslarati is a member of the Early Access Program, as we were invited to Austin for the launch. We have gained access to Tesla’s new Robotaxi app, which lies within the main Tesla iOS app, and we are able to use the Robotaxi fleet during the Early Access Program.

The first rides are already occurring as Tesla launched the platform at around noon local time in Austin on Sunday:

The video shows that Tesla’s initial Robotaxi rides are being quite cautious. Currently, the Robotaxis can only travel within a geofenced portion of Austin. This area will eventually be expanded.

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For the time being, Tesla is keeping a safety rider in the vehicles with occupants, but they do not take up the driver’s seat. Instead, they are sitting in the passenger’s seat. This is simply a safety precaution that Tesla is using to keep Early Access riders safe, although there are ways riders can alert Tesla of any issues.

In the initial communication Tesla sent to members of the Early Access Rider program, the company said the Cabin Camera would be deactivated for the duration of their rides, but can be used if the rider needs support. Additionally, the in-cabin microphone will be deactivated, but can also be used to get in contact with support if there are any issues during the ride.

We have seen a variety of different Robotaxis rolling around Austin for the past several weeks. The company has been testing the vehicles in a very limited way for the time being, and it only has between 15 and 20 Robotaxis in the city for the launch. This number will slowly grow over time.

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