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Rivian HQ gets an inside look in run-up to NY Auto Show appearance

[Photo: Rivian]

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Since its debut from the shadows at the LA Auto Show last year, Rivian has been drumming up excitement for its brand of all-electric outdoor adventure vehicles, the R1T truck and R1S SUV. The outdoor adventure company now has its sights set on an appearance at the New York International Auto Show next week where the growing Rivian community and fan base will get an updated look at what’s to come. With this event in mind, Rivian teased another fun photo of its R1T in social media, said to be on the way to New York with a “frunk full of snacks”.

A public TV channel local to Rivian’s Plymouth, Michigan facility, One Detroit, recently had an inside look at what the startup has in the works these days and interviewed founder RJ Scarange as well as few others on the team.

“To give customers a reason to pick a new type of vehicle from a new brand, we need to make something that’s demonstrably better,” Scarange told the interviewer in response to comments about Tesla’s presence as a competitor and the uphill climb facing newcomers in the auto industry. Brian Gase, Chief Engineer at Rivian, expanded on how the company is addressing that goal.

Rivian founder RJ Scaringe talks about the company’s unique offerings in an interview hosted by One Detroit. | Credit: One Detroit

“We want to make sure this can do everything your truck can do. We can tow the 10,000 lbs, we can pull your trailer, we can go up a 100% grade hill because we want you to get out and have an adventure and go see the world,” he said, also pointing to the small details Rivian gives attention to that add up to an overall unique, satisfying experience for an owner.

Gase said his favorite feature of the R1T is the truck’s Gear Tunnel, an equipment storage space that runs the entire width of the pickup truck and is unique to Rivian’s vehicles. Also, he pointed out that the indoor flashlights located inside Rivian car doors are powered by the same batteries that power the vehicles.

The Rivian R1T and R1S are full of compelling, somewhat “hidden” features that add up to a luxury adventure experience aimed at swaying customers over to the company’s brand. Dual LiDAR, a suite of cameras, radar, ultrasonic sensors, and high-precision GPS technologies are already installed in the trucks and SUVs to allow for eventual Level 3 Self-Driving on highways. USB-C ports, 110V outlets, and an air compressor are also included in the R1T beds, all features which would be invaluable to outdoor enthusiasts on biking or camping trips. Combined with a 400+ mile battery range and innovative battery extension packs and modular components, Rivian’s attention to detail seems set to take a very competitive edge against its future peers in the industry.

In a run-up to Rivian’s appearance at the NY Auto Show, reservation holders were invited to attend a private viewing at a local auto club complete with cocktails and greetings by the company’s executives and design team. The building excitement for the brand has since resulted in attendees being grouped into time slots for the viewing due to high attendance expectations. Although production of the R1T and R1S isn’t expected to begin until 2020, the nascent Rivian community is responding well to the company’s marketing efforts to date.

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Watch One Detroit’s inside look at Rivian’s Plymouth facility below:

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Elon Musk

Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet

Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.

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Concept rendering of Boring Company Uranium in Uranus merch tease via Grok
Concept rendering of Boring Company Uranium in Uranus merch tease via Grok

Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”

Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”

The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.

Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.

The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.

Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.

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NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded

NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.

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NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.

SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.

The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.

Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.

Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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