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Rivian Motorway name change approved by city council despite opposition

Rivian Automotive's Normal, IL factory. (Photo: Rivian)

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The City Council of Bloomington, Illinois approved a motion last night to rename the highway where Rivian’s main manufacturing plant is located to Rivian Motorway. The road, which has parts located in both Bloomington and Normal, is currently named Mitsubishi Motorway after the prior owner of the facility. After some deliberation, the Council voted 7 to 2 to move forward with the requested name change.

Prior to the Bloomington Council’s meeting, the vote on the naming matter was expected to largely be a formality. However, one council member was decidedly against the motion. Donna Boelen, Alderwoman of Ward 2, objected over several concerns focused on the long-term ramifications of the move.

“Is this really in the best interest of the City of Bloomington and the region? It’s an unfortunate precedent that streets have been named after companies, and I would like to see that come to an end,” Boelen commented. “Rivian has two other operational entities, one in California, and one in Michigan… Rivian did not meet its incentive goal last year. They promised 1,000 employees over the next ten years, and that only means 100 per year.”

Along with casting doubts about Rivian’s long-term prospects in Illinois, Boelen further asserted that street names are free advertising that could deter future businesses from setting up shop nearby as there are several vacant lots near Rivian’s facility that could be developed.

Rivian’s 2.6M SQFT Factory in Normal, IL (Photo: Christian Prenzler)

Renaming Mitsubishi Motorway would also require local businesses to incur significant expenses, Boelen further claimed, citing one business owner’s quote of $5,000 to update their website and advertising materials with the new street name. This particular point caused a bit of debate among the members, specifically with regard to the amount cited.

“I have a really hard time understanding where a $5,000 total could possibly come from,” one member objected. “I mean, changing a website and changing the line to Rivian from Mitsubishi should take somebody like 5 minutes at the most… I think maybe he should have some serious conversations with his web developer at that point.” Mayor Teri Renner also added a comment about the overall street naming precedent in response to Boelen’s concerns. “It’s pretty common throughout the entire United States to name streets after major investors,” he said. “That is part of what some people think of as pro-business.”

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The Town Council for Normal, where Rivian’s facility is actually located, had its own debate about the name change despite its motion ultimately being approved 4-2 in early July. Council member Stan Nord cited concerns about electronic databases adjusting to the temporary nature of businesses in the long term. Other members were not convinced that a problem existed, though, noting that new streets and street name changes were very common across the country.

Rivian specifically requested the name change earlier this year, according to a memo written by Assistant City Manager Eric Hanson to the Normal City Council. “Obviously, it’s not necessarily advantageous for them to bring (potential investors) down Mitsubishi Motorway,” he said. “ A second road for access to Rivian’s factory is also planned for renaming, citing the same reasons – Sakura Lane will be renamed Electric Avenue.

The nascent car maker bought their factory headquarters from Mitsubishi in 2017, and efforts are currently underway to transition to the electrified lineup they have in the works to include the R1T pickup truck and R1S SUV. Interestingly, many of the workers currently involved in Rivian’s changeover process were part of the original Mitsubishi team that opened the factory when it was new.

Rivian must gain one more approval from the McLean County Board before Rivian Motorway is final. Along with the Normal and Bloomington Councils, the Illinois Emergency Telephone Systems Board has also approved the move. The County Board will consider the request later this month.

The City Council’s deliberations in full can be viewed below:

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

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Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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