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Rivian Motorway name change approved by city council despite opposition

Rivian Automotive's Normal, IL factory. (Photo: Rivian)

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The City Council of Bloomington, Illinois approved a motion last night to rename the highway where Rivian’s main manufacturing plant is located to Rivian Motorway. The road, which has parts located in both Bloomington and Normal, is currently named Mitsubishi Motorway after the prior owner of the facility. After some deliberation, the Council voted 7 to 2 to move forward with the requested name change.

Prior to the Bloomington Council’s meeting, the vote on the naming matter was expected to largely be a formality. However, one council member was decidedly against the motion. Donna Boelen, Alderwoman of Ward 2, objected over several concerns focused on the long-term ramifications of the move.

“Is this really in the best interest of the City of Bloomington and the region? It’s an unfortunate precedent that streets have been named after companies, and I would like to see that come to an end,” Boelen commented. “Rivian has two other operational entities, one in California, and one in Michigan… Rivian did not meet its incentive goal last year. They promised 1,000 employees over the next ten years, and that only means 100 per year.”

Along with casting doubts about Rivian’s long-term prospects in Illinois, Boelen further asserted that street names are free advertising that could deter future businesses from setting up shop nearby as there are several vacant lots near Rivian’s facility that could be developed.

Rivian’s 2.6M SQFT Factory in Normal, IL (Photo: Christian Prenzler)

Renaming Mitsubishi Motorway would also require local businesses to incur significant expenses, Boelen further claimed, citing one business owner’s quote of $5,000 to update their website and advertising materials with the new street name. This particular point caused a bit of debate among the members, specifically with regard to the amount cited.

“I have a really hard time understanding where a $5,000 total could possibly come from,” one member objected. “I mean, changing a website and changing the line to Rivian from Mitsubishi should take somebody like 5 minutes at the most… I think maybe he should have some serious conversations with his web developer at that point.” Mayor Teri Renner also added a comment about the overall street naming precedent in response to Boelen’s concerns. “It’s pretty common throughout the entire United States to name streets after major investors,” he said. “That is part of what some people think of as pro-business.”

The Town Council for Normal, where Rivian’s facility is actually located, had its own debate about the name change despite its motion ultimately being approved 4-2 in early July. Council member Stan Nord cited concerns about electronic databases adjusting to the temporary nature of businesses in the long term. Other members were not convinced that a problem existed, though, noting that new streets and street name changes were very common across the country.

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Rivian specifically requested the name change earlier this year, according to a memo written by Assistant City Manager Eric Hanson to the Normal City Council. “Obviously, it’s not necessarily advantageous for them to bring (potential investors) down Mitsubishi Motorway,” he said. “ A second road for access to Rivian’s factory is also planned for renaming, citing the same reasons – Sakura Lane will be renamed Electric Avenue.

The nascent car maker bought their factory headquarters from Mitsubishi in 2017, and efforts are currently underway to transition to the electrified lineup they have in the works to include the R1T pickup truck and R1S SUV. Interestingly, many of the workers currently involved in Rivian’s changeover process were part of the original Mitsubishi team that opened the factory when it was new.

Rivian must gain one more approval from the McLean County Board before Rivian Motorway is final. Along with the Normal and Bloomington Councils, the Illinois Emergency Telephone Systems Board has also approved the move. The County Board will consider the request later this month.

The City Council’s deliberations in full can be viewed below:

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla Semi lands the biggest electric truck deal in U.S. history

Tesla leads a record 2,500 truck order, but not every truck will be a Semi.

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Tesla has landed the largest electric truck order in U.S. history. ZET SCALE, a new alliance of shippers and carriers, named Tesla its primary manufacturer on Tuesday for an initial order of 2,500 electric Class 8 trucks. The deal alone would nearly double the number of electric heavy trucks operating in the country.

According to the press release from Catalyst Mobility, the nonprofit formerly known as CALSTART, Kenworth, RIDE and Volvo were also selected as secondary manufacturers that carriers can pick if their operations call for it. No split between the four brands has been published, so the exact number of Semis in the order is not yet known.

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Tesla won the top slot through a competitive request for proposals. The alliance, which Catalyst Mobility runs with the Smart Freight Centre, scored bidders on price, range, charging capability and production capacity. Pooling freight demand from founding shippers, including Microsoft and PepsiCo, let every truck maker bid lower than it would for a single fleet. “The Tesla Semi is designed for lower cost per mile operations than diesel,” said Dan Priestley, director of the Tesla Semi program, as noted in the press release.

The financing is built to pull in carriers who have avoided electric trucks. ZET Financial is issuing the purchase order for all 2,500 units and will place them with fleets through a fair market value lease. The trucks will be deployed over the next few years across 10 freight hubs in Los Angeles, Stockton, Bakersfield, Seattle and Tacoma, Houston, Dallas, San Antonio, Chicago, Atlanta, and the Newark and New York area. ZET SCALE says the first order is only the opening round, with a longer term goal of 10,000 trucks or more.

Even if Tesla ends up with only a majority share, it would still be the biggest Semi deal to date. Einride’s 500 unit order in August was the previous record, and WattEV’s 370 truck order in May was the largest California deal at the time. Einride’s CEO has since said he expects all 500 trucks delivered by the end of 2027.

The announcement lands two days before Tesla formally inaugurates its Semi factory in Nevada on September 24. The 1.7 million square foot plant sits next to Gigafactory Nevada’s 4680 cell lines and is designed for 50,000 trucks a year.

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Tesla integrates Grok Bot into its vehicles for the ultimate personal assistant

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Credit: Grok

Tesla has expanded Grok from an in-car chatbot into a hands-free work assistant. On September 22, Tesla officially launched Grok Bot capability, confirming that drivers can now manage email, calendars, files, chats, and tasks by voice and then hand more ambitious errands to the AI-fueled productivity cheat code.

Grok itself is built by xAI. The new car features split into two layers: Connectors link Grok to outside accounts. Grok Bot, currently limited to SuperGrok Heavy subscribers, can complete multi-step tasks such as placing a usual coffee order, booking a reservation, or scheduling an appointment. It truly puts the driver in a nearly complete hands-free driving and productivity setting, with ironically the only task truly requiring your hands being to touch the “Start Self-Driving” button.

We were granted access to Grok Bot’s Tesla integration a few weeks back, and we’ve been able to do a handful of things with it. On a handful of occasions, we’ve used it to order food and have it ready for pickup slightly later into the evening; we’ve managed to pick up groceries after a day of errands with Grok Bot, and outside of the car, it’s helped with budgeting and even my fantasy football draft.

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Tesla shows another way to utilize it: in their demo, a driver says “Hey Grok,” asks the assistant to check an inbox, and hears that a message concerns a weekend reservation. Grok then scans the calendar, reports no conflicts, and confirms the Tahoe trip is clear. It can also add check-in details to a road-trip itinerary. The point is not novelty chat. It is keeping eyes on the road, or on Full Self-Driving, while the car handles the paperwork of a trip:

This Grok rollout is not a gadget add-on as much as it is Tesla’s thesis in software form: the car should stop being a machine you operate and start being a room you occupy.

Connectors and Grok Bot treat the cabin as an office that happens to move, and that has truly been Tesla’s intention for years now. The car has slowly become an extension of a home more than a vehicle. Inbox, calendar, groceries, takeout, and reservations become voice work, not dashboard chores that you need to do before you get in your car.

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Responsibility shifts from the driver to the stack, and as many Tesla owners rely on FSD for travel, Grok Bot now handles the monotony of dinner reservations or appointments.

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X changed how everyone gets paid, and this lawsuit shows why

X sued a Bitcoin account network over fake payouts as its creator pay model shifts

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Elon Musk’s X has taken a Bitcoin-focused engagement ring to court, and the case doubles as a receipt for how differently the platform pays creators today. The company filed suit in the High Court of England and Wales against Vivek Kumar Sen and Zamyang Sherpa, alleging the pair ran six accounts, including @Vivek4real_, @Bitcoin_Teddy and @TrendingBitcoin, as one coordinated operation to fake the kind of engagement that used to translate directly into money.

According to the filing, first reported by Gizmodo, the accounts posted near identical “BREAKING” crypto headlines seconds apart, in one case 11 seconds, then had three more handles like, reply to and repost the material to manufacture what X called “a false appearance of genuine, human communication and interaction.” X says the scheme pulled in at least £207,384, about $278,000, and pegs its own investigation and remediation costs at another £75,000. The accounts were suspended August 18. X general counsel James Burnham announced the case on X last weekend, writing that the company “will act forcefully to protect our platform and the earnings of genuine creators.” Musk’s own reaction, posted shortly after, was three words: “Don’t mess with 𝕏.”

The timing lines up with a a recent update to how X pays its creators. The program these accounts allegedly gamed, Creator Revenue Sharing, launched in mid 2023 and paid out based on how much a post got engaged with. Originality was never part of the formula, which is exactly how the platform ended up flooded with recycled clips, copy pasted “BREAKING” posts and replies engineered purely to farm reactions from paying subscribers.

X tried patching the model more than once, including an April cut to aggregator payouts and a March regional weighting change that Musk personally paused hours after it was announced. X retired Creator Revenue Sharing for good on September 7 and opened its replacement, Original Content Rewards, the next day.

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The new math is stricter. Payouts now come only from qualified impressions, meaning unique Home Timeline views from Premium subscribers where at least half the post is visible, and replies no longer count toward eligibility at all. Copied posts, reuploaded media and reposts without meaningful changes are explicitly excluded. Allegra Jacchia, senior product manager for Creators at SpaceXAI, which now runs X’s product and AI work following xAI’s acquisition of the platform, put it bluntly, saying the goal is to reward creators who bring original ideas and perspective, “not those who have become best at gaming the system.”

Read that way, the lawsuit isn’t really about six crypto accounts. It’s X putting a dollar figure on what the old incentive structure cost, then suing to collect it right as the new one goes live. For live updates on how the case and the new rewards program shake out, follow @Teslarati on X.

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