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Rivian Motorway name change approved by city council despite opposition
The City Council of Bloomington, Illinois approved a motion last night to rename the highway where Rivian’s main manufacturing plant is located to Rivian Motorway. The road, which has parts located in both Bloomington and Normal, is currently named Mitsubishi Motorway after the prior owner of the facility. After some deliberation, the Council voted 7 to 2 to move forward with the requested name change.
Prior to the Bloomington Council’s meeting, the vote on the naming matter was expected to largely be a formality. However, one council member was decidedly against the motion. Donna Boelen, Alderwoman of Ward 2, objected over several concerns focused on the long-term ramifications of the move.
“Is this really in the best interest of the City of Bloomington and the region? It’s an unfortunate precedent that streets have been named after companies, and I would like to see that come to an end,” Boelen commented. “Rivian has two other operational entities, one in California, and one in Michigan… Rivian did not meet its incentive goal last year. They promised 1,000 employees over the next ten years, and that only means 100 per year.”
Along with casting doubts about Rivian’s long-term prospects in Illinois, Boelen further asserted that street names are free advertising that could deter future businesses from setting up shop nearby as there are several vacant lots near Rivian’s facility that could be developed.
Renaming Mitsubishi Motorway would also require local businesses to incur significant expenses, Boelen further claimed, citing one business owner’s quote of $5,000 to update their website and advertising materials with the new street name. This particular point caused a bit of debate among the members, specifically with regard to the amount cited.
“I have a really hard time understanding where a $5,000 total could possibly come from,” one member objected. “I mean, changing a website and changing the line to Rivian from Mitsubishi should take somebody like 5 minutes at the most… I think maybe he should have some serious conversations with his web developer at that point.” Mayor Teri Renner also added a comment about the overall street naming precedent in response to Boelen’s concerns. “It’s pretty common throughout the entire United States to name streets after major investors,” he said. “That is part of what some people think of as pro-business.”
The Town Council for Normal, where Rivian’s facility is actually located, had its own debate about the name change despite its motion ultimately being approved 4-2 in early July. Council member Stan Nord cited concerns about electronic databases adjusting to the temporary nature of businesses in the long term. Other members were not convinced that a problem existed, though, noting that new streets and street name changes were very common across the country.
Rivian specifically requested the name change earlier this year, according to a memo written by Assistant City Manager Eric Hanson to the Normal City Council. “Obviously, it’s not necessarily advantageous for them to bring (potential investors) down Mitsubishi Motorway,” he said. “ A second road for access to Rivian’s factory is also planned for renaming, citing the same reasons – Sakura Lane will be renamed Electric Avenue.
The nascent car maker bought their factory headquarters from Mitsubishi in 2017, and efforts are currently underway to transition to the electrified lineup they have in the works to include the R1T pickup truck and R1S SUV. Interestingly, many of the workers currently involved in Rivian’s changeover process were part of the original Mitsubishi team that opened the factory when it was new.
Rivian must gain one more approval from the McLean County Board before Rivian Motorway is final. Along with the Normal and Bloomington Councils, the Illinois Emergency Telephone Systems Board has also approved the move. The County Board will consider the request later this month.
The City Council’s deliberations in full can be viewed below:
With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Elon Musk
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
A prominent Tesla (NASDAQ:TSLA) bull has stated that the odds are rising that Tesla could eventually merge with SpaceX and xAI, following Elon Musk’s confirmation that the private space company has combined with his artificial intelligence startup.
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
“In our view there is a growing chance that Tesla will eventually be merged in some form into SpaceX/xAI over time. The view is this growing AI ecosystem will focus on Space and Earth together…..and Musk will look to combine forces,” Ives wrote in a post on X.
Ives’ comments followed confirmation from Elon Musk late Monday that SpaceX has merged with xAI. Musk stated that the merger creates a vertically integrated platform that combines AI, rockets, satellite internet, communications, and real-time data.
In a post on SpaceX’s official website, Elon Musk added that the combined company is aimed at enabling space-based AI compute, stating that within two to three years, space could become the lowest-cost environment for generating AI processing power. The transaction reportedly values the combined SpaceX-xAI entity at roughly $1.25 trillion.
Tesla, for its part, has already increased its exposure to xAI, announcing a $2 billion investment in the startup last week in its Q4 and FY 2025 update letter.
While merger speculation has intensified, notable complications could emerge if SpaceX/xAI does merge with Tesla, as noted in a report from Investors Business Daily.
SpaceX holds major U.S. government contracts, including with the Department of Defense and NASA, and xAI’s Grok is being used by the U.S. Department of War. Tesla, for its part, maintains extensive operations in China through Gigafactory Shanghai and its Megapack facility.
Elon Musk
Elon Musk and xAI donate generators to TN amid historic power outages
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Elon Musk has donated hundreds of generators to Tennessee residents still without power following a historic winter storm, as per an update from Governor Bill Lee.
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Musk donates generators
As noted in a report from WSMV4, the historic storm that hit Tennessee resulted in hundreds of thousands of residents experiencing a power outage at the end of January. Thousands are still living without power or heat in freezing temperatures for up to nine days.
As per TN Gov. Bill Lee in a post on X, Elon Musk and xAI have donated hundreds of generators to assist residents in affected areas. “Tennesseans without power need immediate help. I’m deeply grateful to @elonmusk & @xAI for going above & beyond to support Tennesseans by donating hundreds of generators to fill the gap, & I value their continued partnership to solve problems & support communities across our state,” he wrote in his post.
Tennessee officials have stated that recovery efforts remain ongoing as crews work to restore power and address damage caused by the winter storm. The generators are expected to provide temporary relief for residents facing power outages during freezing conditions.
Tesla Powerwalls may follow
Musk publicly responded to the governor’s post while hinting that additional help may be on the way. This time, the additional support would be coming from Musk’s electric vehicle company, Tesla.
“You’re most welcome. We’re working on providing Tesla Powerwalls too,” Musk wrote in his response to the official.
Even before Elon Musk’s comment, Tesla had already extended help to affected customers in Mississippi and Tennessee. In a post on X, the official Tesla Charging account noted that all Superchargers in the two states are online, and free Supercharging has been enabled to help those in areas that are affected by persistent power outages.
These include Grenada, Tupelo, Corinth, Southhaven, and Horn Lake in Mississippi and several Supercharging sites in Memphis, Tennessee.
Tesla brings closure to Model Y moniker with launch of new trim level
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
