Connect with us

News

Rocket Lab aces first Electron rocket launch from US soil

Electron soars off of Rocket Lab's American launch pad for the first time. (Rocket Lab - Brady Kenniston)

Published

4 years ago

on

After many delays, Rocket Lab has successfully launched an Electron rocket from US soil for the first time.

The company’s small Electron rocket lifted off at 6 pm EST (23:00 UTC), January 24th, from a pad built at NASA’s Wallops Flight Facility. About nine minutes later, the Electron upper stage reached low Earth orbit (LEO) and shut down its Rutherford Vacuum engine. 90 minutes after liftoff, the rocket finished deploying three new Hawkeye 360 Earth observation satellites, marking the successful completion of Rocket Lab’s first American launch.

Rocket Lab’s workhorse rocket is relatively unique. Electron is the only rocket in the world to successfully reach orbit with structures built almost entirely out of carbon fiber composites. It’s also the only orbital-class rocket in the world that uses engines with battery-powered pumps. Electron measures 18 meters (59 ft) tall, 1.2 meters (4 ft) wide, and weighs about 13 tons (~28,500 lbs) at liftoff, making it one of the smallest orbital rockets ever. It sells for about $7.5 million and can launch up to 200 kilograms (440 lb) to a sun-synchronous orbit or 300 kilograms (660 lb) to LEO.

Electron is by far the cheapest widely-available option for a dedicated rocket launch. Although a fully-utilized Electron costs more than $25,000 per kilogram, Rocket Lab has found a decent number of customers that find the benefits worth the cost premium. SpaceX currently offers rideshare launch services for just $5,500 per kilogram. But a dedicated Electron launch buys customers white-glove service and control over the exact timing and target orbit, among other perks.

Many companies are developing orbital transfer vehicles (space tugs) to combine the affordable cost of rideshare launches with customized orbits and deployment timing, but rideshare payloads will always have to grapple with inflexible launch timing. SpaceX will not delay a launch carrying 50-100+ other payloads because one satellite is running behind schedule.

Rocket Lab’s history shows that plenty of companies are willing to pay far more for the convenience of a direct launch. Electron’s first launch from US soil was the rocket’s 30th successful launch and 33rd launch since its May 2017 debut. In 2022, Rocket Lab managed to launch eight times in eight months and nine times overall. Had bad winter weather not conspired to delay its first US launch, the company would have broken into the double digits for the first time and likely kept its monthly launch streak alive.

Advertisement
-
Rocket Lab also debuted a second New Zealand launch pad in 2022. (Rocket Lab)
LC-2 is Rocket Lab’s third orbital launch pad. (Rocket Lab)

Sisyphean delays

Rocket Lab’s first American launch is no stranger to delays. The company announced plans to build a US launch site in October 2018. At the time, Rocket Lab hoped to launch its first Electron out of Virginia’s NASA Wallops Flight Facility as early as Q3 2019. For a number of reasons, many of which were outside of Rocket Lab’s control, that didn’t happen.

Rocket Lab began constructing its Launch Complex 2 (LC-2) pad in Virginia in February 2019 and finished construction by the start of 2020. At that point, the then-private company stated that LC-2 was on track to host its first Electron rocket launch as early as Q2 2020. In Q2, Rocket Lab even shipped an Electron to Virginia and completed a range of pad shakedown tests, including a wet dress rehearsal (WDR) and static fire test.

Rocket Lab isn’t entirely free of fault. However, nearly all of the blame for that delay appears to lie with NASA, who required that Rocket Lab use the agency’s own software for a new kind of “flight termination system.” Rocket Lab had already successfully developed and repeatedly flown its own autonomous flight termination system for use at its New Zealand launch site. AFTS replaces a human-in-the-loop with software that monitors a rocket and decides if it needs to protect populated areas by triggering explosive charges that will destroy the vehicle.

NASA’s software was plagued by years of delays, causing the payload assigned to Electron’s US launch debut to change repeatedly. In 2019, it was supposed to be a Space Test Program (STP) mission for the US Air Force. From 2020 to 2021, it was supposed to be NASA’s CAPSTONE mission to the Moon. Both missions were ultimately launched at Rocket Lab’s primary launch site in New Zealand.

Only in January 2023, almost three years after Rocket Lab was first ready to go, did Electron finally lift off from US soil with a trio of Hawkeye 360 radio surveillance satellites in tow. The mission was the first of Electron launches purchased by Hawkeye 360 to launch 15 satellites. Rocket Lab intends to launch again from LC-2 in the near future and has already shipped a second Electron rocket to Virginia.

Related Topics:

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

Advertisement
Comments

News

Tesla Semi lands the biggest electric truck deal in U.S. history

Tesla leads a record 2,500 truck order, but not every truck will be a Semi.

Published

4 hours ago

on

September 22, 2026

By

Tesla has landed the largest electric truck order in U.S. history. ZET SCALE, a new alliance of shippers and carriers, named Tesla its primary manufacturer on Tuesday for an initial order of 2,500 electric Class 8 trucks. The deal alone would nearly double the number of electric heavy trucks operating in the country.

According to the press release from Catalyst Mobility, the nonprofit formerly known as CALSTART, Kenworth, RIDE and Volvo were also selected as secondary manufacturers that carriers can pick if their operations call for it. No split between the four brands has been published, so the exact number of Semis in the order is not yet known.

Tesla won the top slot through a competitive request for proposals. The alliance, which Catalyst Mobility runs with the Smart Freight Centre, scored bidders on price, range, charging capability and production capacity. Pooling freight demand from founding shippers, including Microsoft and PepsiCo, let every truck maker bid lower than it would for a single fleet. “The Tesla Semi is designed for lower cost per mile operations than diesel,” said Dan Priestley, director of the Tesla Semi program, as noted in the press release.

The financing is built to pull in carriers who have avoided electric trucks. ZET Financial is issuing the purchase order for all 2,500 units and will place them with fleets through a fair market value lease. The trucks will be deployed over the next few years across 10 freight hubs in Los Angeles, Stockton, Bakersfield, Seattle and Tacoma, Houston, Dallas, San Antonio, Chicago, Atlanta, and the Newark and New York area. ZET SCALE says the first order is only the opening round, with a longer term goal of 10,000 trucks or more.

Even if Tesla ends up with only a majority share, it would still be the biggest Semi deal to date. Einride’s 500 unit order in August was the previous record, and WattEV’s 370 truck order in May was the largest California deal at the time. Einride’s CEO has since said he expects all 500 trucks delivered by the end of 2027.

The announcement lands two days before Tesla formally inaugurates its Semi factory in Nevada on September 24. The 1.7 million square foot plant sits next to Gigafactory Nevada’s 4680 cell lines and is designed for 50,000 trucks a year.

Continue Reading

News

Tesla integrates Grok Bot into its vehicles for the ultimate personal assistant

Published

15 hours ago

on

September 22, 2026

By

Credit: Grok

Tesla has expanded Grok from an in-car chatbot into a hands-free work assistant. On September 22, Tesla officially launched Grok Bot capability, confirming that drivers can now manage email, calendars, files, chats, and tasks by voice and then hand more ambitious errands to the AI-fueled productivity cheat code.

Grok itself is built by xAI. The new car features split into two layers: Connectors link Grok to outside accounts. Grok Bot, currently limited to SuperGrok Heavy subscribers, can complete multi-step tasks such as placing a usual coffee order, booking a reservation, or scheduling an appointment. It truly puts the driver in a nearly complete hands-free driving and productivity setting, with ironically the only task truly requiring your hands being to touch the “Start Self-Driving” button.

We were granted access to Grok Bot’s Tesla integration a few weeks back, and we’ve been able to do a handful of things with it. On a handful of occasions, we’ve used it to order food and have it ready for pickup slightly later into the evening; we’ve managed to pick up groceries after a day of errands with Grok Bot, and outside of the car, it’s helped with budgeting and even my fantasy football draft.

Tesla shows another way to utilize it: in their demo, a driver says “Hey Grok,” asks the assistant to check an inbox, and hears that a message concerns a weekend reservation. Grok then scans the calendar, reports no conflicts, and confirms the Tahoe trip is clear. It can also add check-in details to a road-trip itinerary. The point is not novelty chat. It is keeping eyes on the road, or on Full Self-Driving, while the car handles the paperwork of a trip:

This Grok rollout is not a gadget add-on as much as it is Tesla’s thesis in software form: the car should stop being a machine you operate and start being a room you occupy.

Connectors and Grok Bot treat the cabin as an office that happens to move, and that has truly been Tesla’s intention for years now. The car has slowly become an extension of a home more than a vehicle. Inbox, calendar, groceries, takeout, and reservations become voice work, not dashboard chores that you need to do before you get in your car.

Responsibility shifts from the driver to the stack, and as many Tesla owners rely on FSD for travel, Grok Bot now handles the monotony of dinner reservations or appointments.

Continue Reading

Elon Musk

X changed how everyone gets paid, and this lawsuit shows why

X sued a Bitcoin account network over fake payouts as its creator pay model shifts

Published

15 hours ago

on

September 22, 2026

By

Elon Musk’s X has taken a Bitcoin-focused engagement ring to court, and the case doubles as a receipt for how differently the platform pays creators today. The company filed suit in the High Court of England and Wales against Vivek Kumar Sen and Zamyang Sherpa, alleging the pair ran six accounts, including @Vivek4real_, @Bitcoin_Teddy and @TrendingBitcoin, as one coordinated operation to fake the kind of engagement that used to translate directly into money.

According to the filing, first reported by Gizmodo, the accounts posted near identical “BREAKING” crypto headlines seconds apart, in one case 11 seconds, then had three more handles like, reply to and repost the material to manufacture what X called “a false appearance of genuine, human communication and interaction.” X says the scheme pulled in at least £207,384, about $278,000, and pegs its own investigation and remediation costs at another £75,000. The accounts were suspended August 18. X general counsel James Burnham announced the case on X last weekend, writing that the company “will act forcefully to protect our platform and the earnings of genuine creators.” Musk’s own reaction, posted shortly after, was three words: “Don’t mess with 𝕏.”

The timing lines up with a a recent update to how X pays its creators. The program these accounts allegedly gamed, Creator Revenue Sharing, launched in mid 2023 and paid out based on how much a post got engaged with. Originality was never part of the formula, which is exactly how the platform ended up flooded with recycled clips, copy pasted “BREAKING” posts and replies engineered purely to farm reactions from paying subscribers.

X tried patching the model more than once, including an April cut to aggregator payouts and a March regional weighting change that Musk personally paused hours after it was announced. X retired Creator Revenue Sharing for good on September 7 and opened its replacement, Original Content Rewards, the next day.

The new math is stricter. Payouts now come only from qualified impressions, meaning unique Home Timeline views from Premium subscribers where at least half the post is visible, and replies no longer count toward eligibility at all. Copied posts, reuploaded media and reposts without meaningful changes are explicitly excluded. Allegra Jacchia, senior product manager for Creators at SpaceXAI, which now runs X’s product and AI work following xAI’s acquisition of the platform, put it bluntly, saying the goal is to reward creators who bring original ideas and perspective, “not those who have become best at gaming the system.”

Read that way, the lawsuit isn’t really about six crypto accounts. It’s X putting a dollar figure on what the old incentive structure cost, then suing to collect it right as the new one goes live. For live updates on how the case and the new rewards program shake out, follow @Teslarati on X.

Continue Reading