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Rocket Lab aces first Electron rocket launch from US soil

Electron soars off of Rocket Lab's American launch pad for the first time. (Rocket Lab - Brady Kenniston)

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After many delays, Rocket Lab has successfully launched an Electron rocket from US soil for the first time.

The company’s small Electron rocket lifted off at 6 pm EST (23:00 UTC), January 24th, from a pad built at NASA’s Wallops Flight Facility. About nine minutes later, the Electron upper stage reached low Earth orbit (LEO) and shut down its Rutherford Vacuum engine. 90 minutes after liftoff, the rocket finished deploying three new Hawkeye 360 Earth observation satellites, marking the successful completion of Rocket Lab’s first American launch.

Rocket Lab’s workhorse rocket is relatively unique. Electron is the only rocket in the world to successfully reach orbit with structures built almost entirely out of carbon fiber composites. It’s also the only orbital-class rocket in the world that uses engines with battery-powered pumps. Electron measures 18 meters (59 ft) tall, 1.2 meters (4 ft) wide, and weighs about 13 tons (~28,500 lbs) at liftoff, making it one of the smallest orbital rockets ever. It sells for about $7.5 million and can launch up to 200 kilograms (440 lb) to a sun-synchronous orbit or 300 kilograms (660 lb) to LEO.

Electron is by far the cheapest widely-available option for a dedicated rocket launch. Although a fully-utilized Electron costs more than $25,000 per kilogram, Rocket Lab has found a decent number of customers that find the benefits worth the cost premium. SpaceX currently offers rideshare launch services for just $5,500 per kilogram. But a dedicated Electron launch buys customers white-glove service and control over the exact timing and target orbit, among other perks.

Many companies are developing orbital transfer vehicles (space tugs) to combine the affordable cost of rideshare launches with customized orbits and deployment timing, but rideshare payloads will always have to grapple with inflexible launch timing. SpaceX will not delay a launch carrying 50-100+ other payloads because one satellite is running behind schedule.

Rocket Lab’s history shows that plenty of companies are willing to pay far more for the convenience of a direct launch. Electron’s first launch from US soil was the rocket’s 30th successful launch and 33rd launch since its May 2017 debut. In 2022, Rocket Lab managed to launch eight times in eight months and nine times overall. Had bad winter weather not conspired to delay its first US launch, the company would have broken into the double digits for the first time and likely kept its monthly launch streak alive.

Rocket Lab also debuted a second New Zealand launch pad in 2022. (Rocket Lab)
LC-2 is Rocket Lab’s third orbital launch pad. (Rocket Lab)

Sisyphean delays

Rocket Lab’s first American launch is no stranger to delays. The company announced plans to build a US launch site in October 2018. At the time, Rocket Lab hoped to launch its first Electron out of Virginia’s NASA Wallops Flight Facility as early as Q3 2019. For a number of reasons, many of which were outside of Rocket Lab’s control, that didn’t happen.

Rocket Lab began constructing its Launch Complex 2 (LC-2) pad in Virginia in February 2019 and finished construction by the start of 2020. At that point, the then-private company stated that LC-2 was on track to host its first Electron rocket launch as early as Q2 2020. In Q2, Rocket Lab even shipped an Electron to Virginia and completed a range of pad shakedown tests, including a wet dress rehearsal (WDR) and static fire test.

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Rocket Lab isn’t entirely free of fault. However, nearly all of the blame for that delay appears to lie with NASA, who required that Rocket Lab use the agency’s own software for a new kind of “flight termination system.” Rocket Lab had already successfully developed and repeatedly flown its own autonomous flight termination system for use at its New Zealand launch site. AFTS replaces a human-in-the-loop with software that monitors a rocket and decides if it needs to protect populated areas by triggering explosive charges that will destroy the vehicle.

NASA’s software was plagued by years of delays, causing the payload assigned to Electron’s US launch debut to change repeatedly. In 2019, it was supposed to be a Space Test Program (STP) mission for the US Air Force. From 2020 to 2021, it was supposed to be NASA’s CAPSTONE mission to the Moon. Both missions were ultimately launched at Rocket Lab’s primary launch site in New Zealand.

Only in January 2023, almost three years after Rocket Lab was first ready to go, did Electron finally lift off from US soil with a trio of Hawkeye 360 radio surveillance satellites in tow. The mission was the first of Electron launches purchased by Hawkeye 360 to launch 15 satellites. Rocket Lab intends to launch again from LC-2 in the near future and has already shipped a second Electron rocket to Virginia.

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Semi gets its largest order yet

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Credit: Einride

Tesla got its largest order for the all-electric Class 8 Semi yet, a 500-unit order from Einride AB, a Swedish trucking company.

Einride made the announcement this morning following its second-quarter earnings call. The company said it plans to use 500 Tesla Semi units on its fleet intelligence platform, called Saga AI. The deployments will serve large companies like Amazon and will extend Einride’s electric freight network across logistics routes in California, New Jersey, Texas, Illinois, and Georgia.

The deployment is being carried out in several phases over the next two years as Tesla ramps production of the Semi at its dedicated production facility in Sparks, Nevada. Einride will receive its first Semi units in September.

Saga AI

Saga AI is Einride’s dedicated fleet intelligence platform. It enables scaled adoption of electric trucks for freight use and allows shippers to integrate electric capacity without the operational burden or capital risks of managing a fleet. This helps integrate cost-efficient logistics and makes budgeting and forecasting much more accurate.

Tesla Semi’s Adoption

The Tesla Semi is now gathering large-scale clients past those who have helped the company operate a Pilot Program to gain initial information and feedback from real-world drivers.

Perhaps the biggest and most notable is that of Frito-Lay and PepsiCo., who have worked with Tesla for the past several years to dial in the finer details of the truck, including its efficiency and operation-related components.

Tesla Semi gets strange-but-understandable comparison from Jay Leno

There has been tremendous progress in that time, and it even catalyzed Tesla to make some design changes, which were unveiled earlier this year.

But Einride CEO Roozbeh Charli says his company’s partnership with Tesla will continue to push those things forward:

“This deployment is yet another proof point that we can execute at the scale our customers demand. Working closely with Tesla to bring next-generation Semis into active operations quickly and at scale is a testament to the strength of that partnership, and how quickly this technology is maturing from promise to daily operations.”

Tesla Semi is already winning over truck drivers

Additionally, Dan Priestley, the Director of the Semi Program at Tesla, said the partnership is ideal due to Einride’s focus on sustainable transport:

“Einride is at the forefront of sustainable freight, and we are thrilled to deepen our relationship with them through this order of 500 Semis. EV heavy trucks provide lower costs per mile from fuel savings, reduced maintenance, and better uptime over diesel trucks. These savings increase further through operational efficiency when deploying EV trucks at scale, and we are excited that Einride recognizes this and look forward to supporting their deployments.” 

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India tells Elon Musk’s X to “Follow the Law” in latest censorship update

Elon Musk says X now exposes government censorship, but India’s secrecy laws complicate that promise.

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Elon Musk’s promise to make government censorship requests on X “clearly visible” is running into a wall in India, where the law forbids the very disclosure Musk is promising.

On August 15, Musk responded to an update from X’s open-source algorithm team by writing “Any censorship required by governments is now clearly visible.” The claim referred to a change X pushed two days earlier to its public xai-org/x-algorithm repository, which now includes a controversial filter written directly into the code. The filter suppresses posts from 665 accounts flagged by Brazil’s Superior Electoral Court from appearing in the For You feed of any viewer located in Brazil, unless the viewer already follows the account. The election tied to the filter is scheduled for October 4.

India’s government wasn’t as impressed, and responded on Monday that “X will have to follow the law of the land,” in response to Musk’s transparency push covered by the Times of India. The problem is structural rather than political. India issues content blocking orders under Section 69A of its IT Act, and Rule 16 of the accompanying 2009 Blocking Rules requires those orders to stay confidential. Publishing an India equivalent of the Brazil filter, naming specific accounts and citing specific government orders, would itself violate Indian law. Government use of Section 69A has grown from roughly 6,000 orders a year between 2018 and 2023 to about 24,300 in 2025, according to a Tech Times report.

Elon Musk shares details on X vs. Brazil conflict

The contrast puts Musk’s transparency pledge in an odd spot. It works largely as advertised in Brazil, where electoral law requires disclosure and X can point to specific account IDs and a specific court order in public code. It cannot work the same way in India, where the law requires the opposite. X users in India will keep seeing content disappear from search and their feeds without any public accounting of why, even as X tells the rest of the world that its censorship compliance is now inspectable.

This isn’t the first time X’s fights with a national government have shaped how the platform operates. Brazil’s Supreme Court ordered X to suspend the accounts of sitting lawmakers and journalists in 2024, a standoff that cost X its Brazilian revenue for months and froze Starlink’s local accounts before the investigation into Musk and X was closed in March with no evidence of wrongdoing found. X also sued California over a state law requiring moderation disclosures, arguing the mandate itself violated the First Amendment.

Whether India’s government pursues anything beyond a public statement remains to be seen. For now, the mismatch between what X can legally publish and what different governments legally allow it to publish is the real story behind Musk’s seven word claim.

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Tesla Cybercab launch preparations have begun

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Credit: TechOperator | X

Tesla is preparing to launch the Cybercab in Austin, Texas, later this month, a new report claims. Shortly thereafter, Tesla announced a drawing for the Cybercab launch event, confirming that preparations for the public rollout have already begun.

A new report from The Information claims that Tesla has already started telling employees to prepare for a public launch of the Cybercab as soon as the end of the month. The vehicle will launch publicly to riders in Austin initially.

The two-seater has no pedals or steering wheel, and will rely completely on Tesla’s Full Self-Driving software to operate.

While the report went unconfirmed from Tesla, the company launched a lottery to ride in a Cybercab at an upcoming launch event, essentially confirming that preparations are underway:

Cybercab entered production at Gigafactory Texas back in April, with initial units being test mules for the company as it has put the car in a variety of environments and climates. Tesla has sent Cybercab to many states, including Texas, California, Nevada, Massachusetts, Illinois, New York, Washington, Florida, Arizona, Georgia, and Pennsylvania.

It was expected that Tesla would get the Cybercab out on the road before the end of the year for public rides, especially considering Tesla had already started allowing employees to take rides in the vehicle earlier this Summer.

Tesla starts testing its Starlink-integrated Cybercab on public roads

This is a huge development, not only with the Cybercab program, but for Tesla’s self-driving program. Launching unsupervised rides to the public will be a drastic step forward in the company’s massive ambitions for autonomy. It is a long time coming, too. Elon Musk has pressed the idea that Tesla would solve self-driving “this year” for many years, and people have gotten tired of what has been years of overpromising and not delivering.

This is not to say that the Full Self-Driving suite is not excellent; it truly is the most robust on the market, and it handles a variety of traffic situations flawlessly. It definitely has its faults, but generally, it is fantastic.

Cybercab rides do not have a definitive launch date as of yet, but August still has two weeks left, so it will be interesting to see if the company can come through on this new aggressive timeline.

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