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Rocket Lab Electron returns to flight as FAA approves launches from the US

The Rocket Lab Electron on the Launch Complex 2 launch pad at the NASA Wallops Flight Facility. (Rocket Lab)

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Rocket Lab, the space systems company and small satellite launcher, returned to active launch status recently with the successful fourteenth launch of its Electron rocket. The “I Can’t Believe It’s Not Optical” mission marked Rocket Lab’s comeback after suffering an in-flight anomaly during Electron’s thirteenth flight on July 4, 2020.

Just nine weeks after the conclusion of the incident investigation, following its successful return to flight, Rocket Lab has announced that it has been granted a five-year Launch Operator License – permission to launch multiple missions a year – by the Federal Aviation Administration (FAA) for its new Launch Complex 2 in Virginia.

Rocket Lab’s Electron is seen on the launch pad at Launch Complex 2 at NASA’s Wallops Flight Facility during integrated systems tests. (Rocket Lab)

“I Can’t Believe It’s Not Optical,” Electron’s Return to Flight

The thirteenth flight of Electron “Pics or It Didn’t Happen” on July 4 began with a flawless launch from Launch Complex – 1A (LC-1A) in Mahia, New Zealand. During the flight of the second stage, there were indications that Electron had experienced a critical malfunction. Telemetry data confirmed that Electron had encountered an in-flight anomaly that ultimately resulted in the company’s first mission failure and loss of seven customer payloads.

The root cause of the anomaly was quickly tracked down to a single bad electrical connection on the second stage. Less than a month after the incident, Rocket Lab announced that it was able to reconstruct what occurred, make the necessary corrective measures, and ready to return Electron to flight.

Just a few short weeks later on August 24, Electron was on pad LC-1A in New Zealand for pre-flight testing ahead of its fourteenth – and return to flight – mission “I Can’t Believe It’s Not Optical.” The dedicated mission for San Francisco-based information services company, Capella Space, carried a single microsatellite called “Sequoia” to a circular orbit at approximately 500km.

According to a statement provided by Rocket Lab, Sequoia is the “first synthetic aperture radar (SAR) satellite to deliver publicly available data from a mid-inclination orbit over the U.S., Middle East, Korea, Japan, Europe, South East Asia, and Africa.” Sequoia is the first microsatellite in a constellation series that Capella Space says will “provide insights and data that can be used for security, agricultural and infrastructure monitoring, as well as disaster response and recovery.”

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The Rocket Lab Electron performs nominally for its return to flight mission “I Can’t Believe It’s Not Optical” from LC-1A in New Zealand. (Rocket Lab)

The success of “I Can’t Believe It’s Not Optical” marks the thirteenth successful mission and the deployment of Sequoia makes a total of 54 satellites delivered to orbit since Rocket Lab began operation in 2017. Rocket Lab founder and chief executive officer, Peter Beck, congratulated Capella Space on the successful deployment of its first microsatellite and celebrated the entire Rocket Lab team stating that “I’m also immensely proud of the team, their hard work, and dedication in returning Electron to the pad safely and quickly as we get back to frequent launches with an even more reliable launch vehicle for our small satellite customers.”

FAA certifies Electron launches from the US

In addition to LC-1A in New Zealand, Rocket Lab broke ground on a second launchpad located in the United States in late 2018. The launchpad was declared complete in December 2019.

Although operational, Launch Complex 2 located at the Mid-Atlantic Regional Spaceport within NASA’s Wallops Flight Facility on Wallops Island in Virginia still had a few milestones to achieve ahead of the first scheduled launch. In April 2020 an Electron rocket arrived at the pad for integrated systems tests. Two major hurdles left to clear ahead of launching an Electron from LC-2 was receiving a launch operator license from the Federal Aviation Administration (FAA) and receiving NASA certification of the Electron’s Autonomous Flight Termination System (AFTS).

On Tuesday, September 1, Rocket Lab announced that it had received a new 5-year Launch Operator License from the FAA. The license permits California-based launcher and space systems company to launch the Electron rocket from LC-2 multiple times a year without applying for a new license with every launch. This in addition to the Launch Complex 1 license means that Rocket Lab is now licensed to support up to 130 flights of Electron per year.

In addition, LC-1 is expected to expand and bring a second launchpad online, launch complex – 1B, sometime before the end of the year. Beck said, “Having FAA Launch Operator Licenses for missions from both Rocket Lab launch complexes enables us to provide rapid, responsive launch capability for small satellite operators. With 14 missions already launched from LC-1, Electron is well established as the reliable, flight-proven vehicle of choice for small sat missions spanning national security, science and exploration.”

Launch Complex 2 was specifically designed to support responsive missions for NASA and the United States government. The first mission from LC-2 is slated to lift the microsatellite STP-27RM for the United States Air Force as part of the Space Test Program. In 2021 Electron will send NASA’s CAPSTONE mission to a “Near Rectilinear Halo Orbit” (NRHO) around the Moon in support of NASA’s Artemis program.

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Even more news…

On Thursday, September 3, Rocket Lab founder Peter Beck will host a webcast to provide an “exciting update” and discuss “the next chapter” of Rocket Lab. The webcast will go live at 2:00 pm ET (18:00UTC).

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Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X

Tesla is pushing more customers to the Model S and Model X with a new incentive package.

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Credit: Tesla

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.

The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.

Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles

Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:

  • Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
  • Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
  • Supercharging – Charge for free at 70,000+ Superchargers worldwide
  • Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed

Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.

Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.

In all, the value is over $25,000, but this is loosely based on usage.

The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.

As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.

The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.

As for the price bumps, each of the vehicles are now priced as follows:

  • Model S All-Wheel-Drive: $94,990
  • Model S Plaid: $109,990
  • Model X All-Wheel-Drive: $99,990
  • Model X Plaid: $114,990
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Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

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The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.

BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.

The vehicle was first spotted on the MIIT database by CarNewsChinaIt will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.

There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.

Range on the Roadster is 620 miles, beating 280 miles for the BYD.

The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.

The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.

We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.

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Tesla is breaking even its own rules to cap off an intense Q3

Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

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Credit: MarcoRP | X

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.

Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.

Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:

In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:

However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.

Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk

The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.

As a result, it is pushing some ads on YouTube:

It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.

Tesla counters jab at lack of advertising with perfect response

Throw in one of the many incentives it is offering currently, and there will surely be some takers.

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