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Rocket Lab’s NASA Moon launch to kick off new era of ultra-cheap deep space exploration
Rocket Lab will soon take its tiny Electron rocket further than any similarly-sized vehicle before it, sending a NASA satellite to the Moon and potentially kicking off a new era of unprecedentedly cheap space exploration.
On February 14th, the world-leading small satellite launch company announced – alongside NASA – that the space agency had awarded it a $9.95 million launch contract worth $9.95 million to send the $13.7 million Cislunar Autonomous Positioning System Technology Operations and Navigation Experiment (CAPSTONE) CubeSat to lunar orbit. In other words, NASA has contracted a full-up scientific mission to the Moon for less than $25M total – almost unfathomably cheap compared to all interplanetary exploration performed in the last half-century.
In the same way we opened access to LEO for smallsats, we're excited to become the dedicated ride to the Moon & beyond for smallsats.— Rocket Lab (@RocketLab) February 14, 2020
The mission announcement comes just four months after Rocket Lab announced at the International Astronautical Congress in Washington D.C., that it would utilize its small two-stage rocket, Electron, and proprietary satellite bus platform, Photon, to support lunar orbit missions. It also occurs just two months after the official opening of Rocket Lab’s Launch Complex 2 located in Wallops, Virginia – a dedicated facility to specifically service NASA and the US government launch contracts.
According to Ana Rivera, LSP program integration manager for CAPSTONE, the launch will be Rocket Lab’s “inaugural NASA launch from their new launch site at the Mid-Atlantic Regional Spaceport in Virginia” and is expected to occur in the early part of 2021.
NASA’s CAPSTONE is a tiny spacecraft weighing around 55 lb (25 kg) – small enough for an equally tiny rocket to send it on an improbable journey. Rocket Lab’s two-stage Electron rocket will begin by launching CAPSTONE to LEO, where NASA says Photon – a Rocket Lab-built kick stage and satellite bus – will send CAPSTONE on its way to the Moon. CAPSTONE will then use its own propulsion system to enter a “Near Rectilinear Halo Orbit” (NRHO) around the Moon.
It is important to note that, under its own propulsion, CAPSTONE is expected to take nearly three months to reach its intended orbit around the moon. However, the CAPSTONE mission is an imperative one that could lead to better understandings about the journey to the moon and “can reduce navigation uncertainties ahead of our future missions using the same lunar orbit” according to Marshall Smith, director of human lunar exploration programs at NASA Headquarters.
Rocket Lab founder and CEO Peter Beck stated that Rocket Lab is “able to provide NASA with complete control over every aspect of launch and mission design for CAPSTONE, something typically only available to much larger spacecraft on larger launch vehicles. In the same way (Rocket Lab) opened access to low Earth orbit for small satellites, we’re proud to be bringing the Moon within reach to enable research and exploration.”
Photon – the all-in-one experience
Photon is a satellite bus platform designed with interplanetary delivery and deep space communication in mind. The small, but mighty, launch-to-orbit bus features downlink communication capability, radiation-tolerant avionics, and higher power generation. Photon is also able to precisely deploy multiple small payloads into various orbits enabling multiple mission launches supported by Rocket Lab’s proprietary Curie propulsion system.
In the era of NASA’s Artemis initiative to return astronauts to the moon, Beck explains that “small satellites will play a crucial role in science and exploration, as well as providing communications and navigation infrastructure to support returning humans to the Moon.” In this sense, small satellites will serve as pathfinders and build the necessary infrastructure prior to the arrival of more robust hardware such as NASA’s lunar spaceship Gateway and eventually human space travelers.
To date, Rocket Lab has successfully launched 11 missions and 48 satellites to low-Earth orbit. Eventually, Rocket Lab intends to use a recoverable and reusable Electron to loft Photon on interplanetary missions to lunar fly-by orbits, Near Rectilinear Halo Orbit (NRHO), and low-Lunar Orbit by the end of 2020. The two most recent missions – Running Out Of Fingers and Birds of a Feather – featured an upgraded first-stage of Electron that survived re-entry in one piece. This will hopefully lead to a fully recoverable first-stage rivaling the current recovery efforts of SpaceX with its first stage of the Falcon 9 boosters.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
