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Rocket Lab channels SpaceX-like rapid launch capability in July 4 Electron mission

A Rocket Lab Electron launch vehicle is pictured during final processing ahead of the company's 13th launch. (Credit: Rocket Lab)

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6 years ago

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The prominent launcher of dedicated small satellite launches, Rocket Lab, looks to achieve SpaceX-like rapid launch capability of its Electron rocket. The company is targeting its shortest turn around time between missions from the same launch pad. Just three weeks ago, Rocket Lab returned to operational launch status following the easement of Covid-19 restrictions at the company’s Launch Complex 1 in Mahia, New Zealand. The Electron rocket completed its twelfth mission nicknamed “Don’t Stop Me Now” which supported a rideshare payload of five smallsats to orbit. Now, Rocket Lab is ready for its third mission of 2020 – the second in just three weeks – with Electron’s thirteenth mission “Pics Or It Didn’t Happen.”

Rideshare mission of space cameras

The “Pics Or It Didn’t Happen” mission features a rideshare manifest consisting of seven small satellite payloads for customers Planet, In-Space Missions, and rideshare and mission manager Spaceflight Inc.’s customer Canon Electronics. The majority of payloads are Earth-imaging satellites inspiring the “Pics Or It Didn’t Happen” mission nickname. The primary payload, Canon Electronics Inc.’s CE-SAT-IB microsatellite, will demonstrate the company’s high definition and wide-angle Earth-imaging capabilities and will serve as a testbed for future opportunities of mass production. Also aboard Electron is five of Planet’s latest generation SuperDove (Flock4e) Earth-observation satellites equipped with new sensors to produce higher quality images of Earth’s landmass on a near-daily basis. The UK enterprise In Space Missions provides the final payload with its maiden Faraday-1 6U CubeSat. According to In Space Missions, Faraday-1 is “the first in a series of satellites that will provide a turnkey service for commercial customers and research organizations wanting to access to space at a competitive and affordable cost.” Currently, In Space Missions has four more satellites under contract with the Faraday service.

Rocket Lab’s carbon composite Electron booster propelled by nine 3D-printed Rutherford sea-level engines capable of 36,000lbf (162kN) of thrust will send all payloads to a 500km sun-synchronous low Earth orbit at an inclination of 97.5 degrees.

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Rapid launch capability within reach

According to Rocket Lab, a new Electron booster is produced in-house approximately every eighteen days at its production facility in Auckland, New Zeland. While Electron currently only launches from Launch Complex 1 on New Zeland’s Mahia Peninsula, Rocket Lab looks to further open small satellite access to orbit and expand its launching capabilities with two more operational launch complexes targeted to begin service later this year. The Mahia Peninsula location has recently undergone expansion, adding the neighboring Launch Complex 1B while a third launch location, Launch Complex 2, has been opened at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia.

Rocket Lab Founder and CEO, Peter Beck, states that multiple launch locations “enables our small sat operators to do more, spend less, and get to orbit faster” and that “Rocket Lab has eliminated the small sat waiting room for orbit. We’ve focused heavily on shoring up our rapid launch capability in recent years and we’re proud to be putting that into practice for the small sat community with launches just days apart.”

With an expansive backlog of Electron boosters, Rutherford engines, and the capability to soon launch missions back-to-back from neighboring launchpads Rocket Lab aims to break into the market of rapid launch capability joining the likes of SpaceX and its Falcon 9 rocket which has launched 91 times (89 times successfully) since 2010. The company also looks to break into the booster recovery market also pioneered by SpaceX.

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Earlier this year, Rocket Lab completed a successful mid-air recovery demonstration of a parachute equipped test article with a helicopter and a specially designed grappling hook. Beck recently revealed on Twitter that Rocket Lab is targeting the seventeenth flight of the Electron to debut fully operational recovery efforts of the first stage booster to occur at some point before year’s end.

The “Pics Or It Didn’t Happen” mission previously scheduled for July 3rd, moved to July 5th, then pushed up to July 4th is now targeting liftoff NET 21:19 UTC/5:19 pm EDT from LC-1 in New Zealand taking advantage of more favorable launch weather conditions. Rocket Lab has stated on Twitter, however, that there is a “relatively high chance” of the launch attempt scrubbing to a later date as the possibility of high ground winds still persists. Should they be needed, backup launch opportunities extend through July 16th.

The “Pics Or It Didn’t Happen” Electron and payload are currently vertical at LC-1 ahead of the launch attempt. A Livestream of the effort will be made available approximately fifteen minutes ahead of liftoff posted to the company’s social media accounts and available on the company’s website: www.rocketlabusa.com/live-stream.

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Investor's Corner

SpaceX reports beat in first earnings while minimizing losses

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August 4, 2026

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Credit: SpaceX | X

SpaceX (NASDAQ: SPCX) reported a beat in revenues and EBITDA in its first earnings call report while also minimizing losses as its business continues to gain momentum.

After its IPO in July, SpaceX saw some tough losses on Wall Street due to a major selloff after a delay in its 13th Starship test flight. The ship launched later that week and completed what was arguably the most successful IFT operation in the Starship program’s history.

Nevertheless, the company is continuing on and reported some encouraging financials while also promoting what appears to be a robust outlook moving forward in its Space, AI, and Connectivity divisions.

SpaceX to report first-ever earnings today: here’s what to expect

Earnings Results

  • Revenues: $7.8 billion reported vs. $6.7 billion expected
  • Adjusted EBITDA: $3.5 billion vs. $2 billion expected
  • Net loss of $541 million, an improvement of $467 million from net loss of $1.0 billion

Additionally, CFO Bret Johnsen had these comments:

“2026 has been a momentous year so far, and the second quarter demonstrated the true power of SpaceX. Revenue growth accelerated across all our business segments and we delivered strong operating leverage, with significant margin expansion led by our new AI compute agreements. Our unparalleled leadership in launch, Starlink subscriber growth, new enterprise and government partnerships, and best-in-class AI infrastructure underscore our ability to drive meaningful scale and deliver attractive returns. As a newly public company, we are delighted to welcome our broad base of shareholders and bondholders. We ended the second quarter with $100 billion of cash, cash equivalents, and marketable securities, and $47.5 billion in backlog. This financial strength gives us substantial capacity to invest in Starship, Starlink Broadband and Mobile satellites, and our AI platform, while maintaining a disciplined long-term capital allocation framework.”

Space Business Highlights

SpaceX shared some of its biggest Space Business Highlights for Q2:

  • Space revenues grew 55% sequentially and 29% year-over-year to $962 million, driven by a higher number of large customer launches and a favorable customer shift compared to the prior year
  • Total costs and expenses for the Space segment were up by $389 million year-over-year, as we continued to accelerate R&D investments in our Starship program, which we believe will reduce the cost to orbit by 99% or more relative to the historical average, and unlock significant revenue potential across all business segments
  • Leading launch provider for the world with 78 launches and 1,041 metric tons of mass to orbit deployed over the six months ended June 30, 2026, primarily allocated to Connectivity for the deployment of our Starlink constellation
  • Starship V3 development continued to advance towards full and rapid reusability:
    • Completed Starship V3’s first suborbital mission in May, Flight 12, which achieved a successful lift off from our new Starbase pad, a precision landing of Starship’s upper stage, and deployment of modified V2 Starlink satellites
    • Subsequent to the second quarter, completed Starship Flight 13 in July, which achieved all flight objectives including deploying 20 production V3 satellites, demonstrating in-space relight of a Raptor engine, and executing the softest ever splashdown of Starship, providing critical views of an intact heatshield

SpaceX will report its earnings today at 4:30 P.M. EDT.

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Elon Musk

Elon Musk sends second warning to SpaceX shorts ahead of first earnings

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2 hours ago

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August 4, 2026

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Credit: Grok Imagine

Elon Musk issued a second pointed warning to SpaceX short sellers on Tuesday, just hours before the company was set to release its first quarterly earnings as a publicly traded firm. Responding to a report highlighting elevated short interest, Musk wrote on X: “I try to warn them, but they just double down …”

The comment came as data from S3 Partners showed roughly 95 percent of available SPCX shares to borrow were on loan, translating to about 34 percent short interest as a percentage of the float. The stock has traded under pressure since its record-breaking IPO in June 2026, declining significantly from early peaks.

This marks the second such message from Musk in under three weeks.

On July 17, amid post-IPO volatility, he stated: “The survival probability of firms who maintain a significant short position in SpaceX over time is very low.” At that time, SPCX had fallen roughly 30 percent from its peak above a $2.6 trillion valuation, with short sellers reportedly realizing gains of about $8.7 billion.

Elon Musk sends first warning to SpaceX short sellers

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Musk’s warning aligned with optimistic analyses projecting that Starship-driven cost reductions could enable a multi-trillion-dollar space economy through applications such as orbital solar power, asteroid mining, data centers, and Mars-related projects, positioning SpaceX as critical infrastructure.

SpaceX is scheduled to report second-quarter results after the market close later today, followed by a webcast. Analysts anticipate revenue near $6.9 billion, reflecting growth in Starlink, launch services, and AI-related segments. The earnings release precedes a major lockup expiration on August 6 that could free hundreds of millions of insider shares.

Musk has a long track record of confronting short sellers, particularly regarding Tesla, where he has argued that persistent bearish positions underestimate transformative technologies. Critics view his optimism as overly ambitious given near-term stock fluctuations, while supporters see temporary dips as opportunities in a longer-term expansion of the space economy.

As SpaceX opens its books to public scrutiny for the first time, the high short interest and Musk’s repeated cautions set the stage for heightened market attention on the results and management’s commentary.

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Tesla’s AI lead doubles down on FSD’s speed strategy, and owners are confused

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5 hours ago

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August 4, 2026

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Credit: Tesla

Tesla’s AI lead Ashok Elluswamy doubled down on the company’s strategy regarding Full Self-Driving’s speed settings, and owners are definitely confused.

Earlier versions of Full Self-Driving allowed owners to set a max speed that the vehicle could travel while operating under the semi-autonomous driver assistance platform. This allowed more customization for the driver, giving them the ability to experience FSD’s robust performance with their own personal preferences.

Speed is massively important for obvious reasons — it’s not only a question of keeping the vehicle occupants comfortable by traveling at a safe speed, but it’s also something that could contribute to a ticket or infraction from law enforcement.

With the release of FSD v14 last year, Tesla removed the ability to set a max speed and instead opted for five Speed Profiles, ranging from “Sloth,” the most conservative, to “Mad Max,” the most aggressive and spirited. These profiles not only control speed, but also how frequently the vehicle will execute passes, perform lane changes, and other contributing factors.

The removal of the Max Speed setting was a major complaint amongst the Tesla community because it left owners scrambling for a way to experience suitable behaviors while traveling at an appropriate speed. Most felt the driving profiles would be a good indicator of the behaviors, while speed would still be left up to the discretion of the driver.

Instead, Tesla’s Speed Profiles determine both, and the constant tinkering of how they behave has been a major bottleneck and point of confusion for both owners and the company. From update to update, the Speed Profiles will change, sometimes more drastically than others. Some owners have complained that the “Standard” profile is too fast, while others have experienced “Mad Max” traveling below the speed limit:

These things change with each update, but the big complaint is that owners are on the hook for any tickets that come from FSD’s infractions; that’s the caveat of the suite being named FSD (Supervised). It ultimately means the driver is responsible, and the automaker has no liability when it comes to speeding tickets or general traffic infractions.

It is the driver’s responsibility to take over or adjust based on this.

Elluswamy essentially confirmed that there are no plans to bring back Max Speed control, because it is what he referred to as “an anti pattern.” He then echoed something that CEO Elon Musk has started to really push with FSD, and that’s the idea that Tesla is really honing in on the preferences of the driver.

Owners were confused by Tesla’s decision, stating that there must be a better way, especially considering disengagements for incorrect speeds are common:

From personal experience and using FSD for over 72 percent of my driving miles since v14 was released late last year, I make Speed Profile adjustments constantly. If FSD is traveling a tad too quickly, I will scale it back, and if it’s too conservative, I’ll make it more aggressive.

I don’t complain about making the Speed Profile changes too frequently, but it would certainly be nice to have it happen less frequently. There are far too many times I am concerned about getting a ticket, even in Standard mode.

The biggest issue for me, personally, which seems to be echoed throughout the community, is the fact that Tesla’s goal is to minimize disengagements. Many drivers are stating that speed is a major reason for disengagements.

However, Tesla is not willing to bring back this one level of input because it would technically be a regression.

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Whether it’s right or wrong in your opinion, it is what Tesla is going with, and it seems like it has pivoted quite a bit from its other strategies for minimizing interventions by pushing its AI to behave in a way that would fit the occupant’s personal preferences.

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