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Rocket Lab channels SpaceX-like rapid launch capability in July 4 Electron mission

A Rocket Lab Electron launch vehicle is pictured during final processing ahead of the company's 13th launch. (Credit: Rocket Lab)

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The prominent launcher of dedicated small satellite launches, Rocket Lab, looks to achieve SpaceX-like rapid launch capability of its Electron rocket. The company is targeting its shortest turn around time between missions from the same launch pad. Just three weeks ago, Rocket Lab returned to operational launch status following the easement of Covid-19 restrictions at the company’s Launch Complex 1 in Mahia, New Zealand. The Electron rocket completed its twelfth mission nicknamed “Don’t Stop Me Now” which supported a rideshare payload of five smallsats to orbit. Now, Rocket Lab is ready for its third mission of 2020 – the second in just three weeks – with Electron’s thirteenth mission “Pics Or It Didn’t Happen.”

Rideshare mission of space cameras

The “Pics Or It Didn’t Happen” mission features a rideshare manifest consisting of seven small satellite payloads for customers Planet, In-Space Missions, and rideshare and mission manager Spaceflight Inc.’s customer Canon Electronics. The majority of payloads are Earth-imaging satellites inspiring the “Pics Or It Didn’t Happen” mission nickname. The primary payload, Canon Electronics Inc.’s CE-SAT-IB microsatellite, will demonstrate the company’s high definition and wide-angle Earth-imaging capabilities and will serve as a testbed for future opportunities of mass production. Also aboard Electron is five of Planet’s latest generation SuperDove (Flock4e) Earth-observation satellites equipped with new sensors to produce higher quality images of Earth’s landmass on a near-daily basis. The UK enterprise In Space Missions provides the final payload with its maiden Faraday-1 6U CubeSat. According to In Space Missions, Faraday-1 is “the first in a series of satellites that will provide a turnkey service for commercial customers and research organizations wanting to access to space at a competitive and affordable cost.” Currently, In Space Missions has four more satellites under contract with the Faraday service.

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Rocket Lab’s carbon composite Electron booster propelled by nine 3D-printed Rutherford sea-level engines capable of 36,000lbf (162kN) of thrust will send all payloads to a 500km sun-synchronous low Earth orbit at an inclination of 97.5 degrees.

Rapid launch capability within reach

According to Rocket Lab, a new Electron booster is produced in-house approximately every eighteen days at its production facility in Auckland, New Zeland. While Electron currently only launches from Launch Complex 1 on New Zeland’s Mahia Peninsula, Rocket Lab looks to further open small satellite access to orbit and expand its launching capabilities with two more operational launch complexes targeted to begin service later this year. The Mahia Peninsula location has recently undergone expansion, adding the neighboring Launch Complex 1B while a third launch location, Launch Complex 2, has been opened at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia.

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Rocket Lab Founder and CEO, Peter Beck, states that multiple launch locations “enables our small sat operators to do more, spend less, and get to orbit faster” and that “Rocket Lab has eliminated the small sat waiting room for orbit. We’ve focused heavily on shoring up our rapid launch capability in recent years and we’re proud to be putting that into practice for the small sat community with launches just days apart.”

With an expansive backlog of Electron boosters, Rutherford engines, and the capability to soon launch missions back-to-back from neighboring launchpads Rocket Lab aims to break into the market of rapid launch capability joining the likes of SpaceX and its Falcon 9 rocket which has launched 91 times (89 times successfully) since 2010. The company also looks to break into the booster recovery market also pioneered by SpaceX.

Earlier this year, Rocket Lab completed a successful mid-air recovery demonstration of a parachute equipped test article with a helicopter and a specially designed grappling hook. Beck recently revealed on Twitter that Rocket Lab is targeting the seventeenth flight of the Electron to debut fully operational recovery efforts of the first stage booster to occur at some point before year’s end.

The “Pics Or It Didn’t Happen” mission previously scheduled for July 3rd, moved to July 5th, then pushed up to July 4th is now targeting liftoff NET 21:19 UTC/5:19 pm EDT from LC-1 in New Zealand taking advantage of more favorable launch weather conditions. Rocket Lab has stated on Twitter, however, that there is a “relatively high chance” of the launch attempt scrubbing to a later date as the possibility of high ground winds still persists. Should they be needed, backup launch opportunities extend through July 16th.

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The “Pics Or It Didn’t Happen” Electron and payload are currently vertical at LC-1 ahead of the launch attempt. A Livestream of the effort will be made available approximately fifteen minutes ahead of liftoff posted to the company’s social media accounts and available on the company’s website: www.rocketlabusa.com/live-stream.

Space Reporter.

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Elon Musk

Elon Musk’s $10 Trillion robot: Inside Tesla’s push to mass produce Optimus

Tesla’s surging Optimus job listings reveal a company sprinting from prototype to one million robot production.

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Tesla is accelerating its push to bring the Optimus humanoid robot to high volume production, and its recent job listings tells the story as clearly as any earnings call.

With well over 100 Optimus related job openings now posted across its U.S. facilities, Tesla is signaling a critical pivot for the program, moving it from a captivating tech demo to a serious manufacturing endeavor. Roles span the full spectrum of the product lifecycle, from Robotics Software Engineers and Manufacturing Engineers to Mechanical Integration Engineers and AI Engineers focused on world modeling and video generation. One active listing for a Software Engineer on the Optimus team asks candidates to build scalable and reliable data pipelines for Optimus manufacturing lines and develop automation tools that accelerate analysis and visualization for mass manufacturing.

Tesla is racing toward a one million unit annual production target. The clearest signal yet that Tesla is treating Optimus as its primary business came on January 28, 2026, during the company’s Q4 2025 earnings call. Musk announced that Tesla is ending production of the Model S and Model X, and will repurpose those lines at its Fremont, California factory to build Optimus humanoid robots.

A production intent prototype of Optimus Version 3 is planned to be ready in early 2026, after which Tesla intends to build a one million unit production line with a targeted production start by the end of 2026. To support that ramp, Tesla broke ground on a massive new Optimus manufacturing facility at Gigafactory Texas in late 2025, with ambitions to eventually reach 10 million units per year.

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Tesla Giga Texas to feature massive Optimus V4 production line

The business case for scaling this aggressively is rooted in labor economics. Musk has stated that “Optimus has the potential to be the biggest product of all time,” reasoning that if Tesla can produce capable humanoid robots at scale and reasonable cost, every task currently performed by human labor becomes a potential application. In a separate statement, Musk framed Optimus’s long term importance even more bluntly, saying it could surpass Tesla’s vehicle business in scale with the potential to generate $10 trillion in revenue.

The industries Tesla is targeting first are those most burdened by repetitive physical labor. Early applications include manufacturing assembly, material handling and quality inspection, as well as logistics tasks like loading, unloading, sorting, and transporting goods in warehouses and distribution centers. Longer term, Tesla’s vision is for Optimus to penetrate household, medical, and logistics scenarios at the scale of a smartphone rollout.

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Tesla officially begins sunset of Model S and Model X

In the latest move to show Tesla is planning to eliminate the Model S and Model X from production, the company’s Korean arm has officially set a firm cutoff date of March 31, 2026, for new orders of both models.

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Credit: Tesla

Tesla has officially started its process of sunsetting the Model S and Model X just months after the company confirmed it would stop producing the two flagship vehicles in 2026.

This step marks the end of an era for the vehicles that helped establish not only Tesla’s prowess as an automaker but also its status as a disruptor in the entire car industry. While these two cars have done a tremendous amount for Tesla, the signal that it is time to wind down their production has evidently arrived.

In the latest move to show Tesla is planning to eliminate the Model S and Model X from production, the company’s Korean arm has officially set a firm cutoff date of March 31, 2026, for new orders of both models.

This is the first time Tesla has announced a hard global deadline for the Model S and X, as after that date, only existing inventory will be available in South Korea.

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The move to bring closure to the Model S and Model X aligns with CEO Elon Musk’s plans for Tesla moving forward. During the Q4 2025 Earnings Call in January, Musk said the two cars deserved an “honorable discharge” for what they have done for the company.

The long-running programs are primarily being removed so that manufacturing lines can be repurposed for high-volume manufacturing of the Optimus humanoid robot. Tesla is targeting a production rate of up to one million units each year.

The Model S and Model X being removed from Tesla’s plans is a tough choice, but it was one that was written on the wall. Sales of these premium models have declined sharply in recent years, and even with Plaid configurations that are performance-forward, the company still has had trouble getting them sold.

In 2025, the Model S and Model X together accounted for roughly 3 percent of Tesla’s global deliveries, down significantly from prior periods as competition intensified in the luxury EV segment and buyers shifted toward more affordable options like the Model 3 and Model Y.

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The Model S saw sales drop over 50 percent year-over-year in some quarters, while the Model X faced similar pressures from rivals, including the Rivian R1S and BMW iX.

Despite their dwindling volume, the Model S and Model X remain technological showcases. The Plaid variants deliver blistering acceleration, advanced Full Self-Driving capability, and luxurious interiors.

The phase-out paves the way for Tesla’s strategic pivot toward autonomy, robotics, and higher-volume vehicles.

Tesla brings closure to flagship ‘sentimental’ models, Musk confirms

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Fremont will continue producing the refreshed Model 3 and Model Y, ensuring the factory remains a key automotive hub while expanding into robotics. Tesla has stated that the shift is not expected to result in job losses and could increase headcount as Optimus production ramps up.

For Tesla fans, the sunset represents a bittersweet moment. The Model S, introduced in 2012, proved EVs could compete with luxury sedans, while the Falcon-wing-door Model X set new standards for family haulers. Owners can expect continued software support and service for years to come.

Many fans have pushed for the Model X to hang around due to its appeal for families.

With the two cars heading out, Tesla’s priority now becomes its future products, especially that of the Optimus robot, which is the main reason for the S/X platform’s conclusion.

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Tesla shows off mysterious vehicle at Giga Texas

The mysterious structure, partially unboxed amid construction materials, has sparked widespread speculation among Tesla enthusiasts and analysts. Many are convinced it is the long-rumored Model Y L, the extended-wheelbase variant already popular in China, now arriving in Texas for potential U.S. production.

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Credit: Joe Tegtmeyer | X

Tesla seemingly showed off a mysterious vehicle at Giga Texas, one that seems to be completely different than anything the company currently makes for the U.S. market.

The vehicle, which was spotted on the plant’s property, appears to be similar to the Model Y L that has not yet launched in North America, and is currently built at Gigafactory Shanghai in China.

Drone pilot Joe Tegtmeyer captured intriguing footage at Tesla’s Giga Texas on March 23, 2026, revealing what appears to be a large, blue plastic-wrapped vehicle body resting inside a wooden shipping crate outdoors.

The mysterious structure, partially unboxed amid construction materials, has sparked widespread speculation among Tesla enthusiasts and analysts. Many are convinced it is the long-rumored Model Y L, the extended-wheelbase variant already popular in China, now arriving in Texas for potential U.S. production.

The images show an elongated silhouette that stands out from standard Model Y bodies. Side-by-side comparisons shared in replies to Tegtmeyer’s post highlight key differences: the rear door extends farther over the wheel arch than on a regular Model Y, and the rear glass appears to run all the way to the spoiler lip without the metal trim seen on shorter versions.

One overlay analysis noted that the visible proportions align precisely with the Chinese-market Model Y L, which measures approximately 4.98 meters long with a 3.04-meter wheelbase, which is about seven inches longer overall than the standard Model Y sold in the U.S.

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The vehicle is a bare “body-in-white” shell, typical of prototypes sent abroad for tooling validation and local manufacturing ramp-up. Tesla has already launched the six- and seven-seat Model Y L in China and other markets, where it offers roughly 10% more cargo space and greater family-friendly versatility.

This sighting fits Tesla’s broader strategy. Industry observers expect the company to localize Model Y L production at Giga Texas by mid-2026 to serve American families seeking extra room without stepping up to the larger Cybertruck or a future full-size SUV.

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Bringing the design stateside could add tens of thousands of annual deliveries while leveraging existing Model Y lines. People have been adamant that they want the Model Y L in the U.S., especially as Tesla plans to fade the Model X, the company’s most ideal vehicle for large families, out of production in the near future.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

While Tesla has made no official comment, the timing, amid Giga Texas expansion and steady Model Y output, suggests the mysterious crate is more than a random prototype.

If confirmed as the Model Y L, it marks another step in Tesla’s effort to refresh its bestselling SUV for global demand. The vehicle would perform exceptionally well in the U.S., and despite the company’s rather mute stance on bringing it to America, this might be the biggest hint to date that it could be on the way.

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