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Rocket Lab channels SpaceX-like rapid launch capability in July 4 Electron mission

A Rocket Lab Electron launch vehicle is pictured during final processing ahead of the company's 13th launch. (Credit: Rocket Lab)

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The prominent launcher of dedicated small satellite launches, Rocket Lab, looks to achieve SpaceX-like rapid launch capability of its Electron rocket. The company is targeting its shortest turn around time between missions from the same launch pad. Just three weeks ago, Rocket Lab returned to operational launch status following the easement of Covid-19 restrictions at the company’s Launch Complex 1 in Mahia, New Zealand. The Electron rocket completed its twelfth mission nicknamed “Don’t Stop Me Now” which supported a rideshare payload of five smallsats to orbit. Now, Rocket Lab is ready for its third mission of 2020 – the second in just three weeks – with Electron’s thirteenth mission “Pics Or It Didn’t Happen.”

Rideshare mission of space cameras

The “Pics Or It Didn’t Happen” mission features a rideshare manifest consisting of seven small satellite payloads for customers Planet, In-Space Missions, and rideshare and mission manager Spaceflight Inc.’s customer Canon Electronics. The majority of payloads are Earth-imaging satellites inspiring the “Pics Or It Didn’t Happen” mission nickname. The primary payload, Canon Electronics Inc.’s CE-SAT-IB microsatellite, will demonstrate the company’s high definition and wide-angle Earth-imaging capabilities and will serve as a testbed for future opportunities of mass production. Also aboard Electron is five of Planet’s latest generation SuperDove (Flock4e) Earth-observation satellites equipped with new sensors to produce higher quality images of Earth’s landmass on a near-daily basis. The UK enterprise In Space Missions provides the final payload with its maiden Faraday-1 6U CubeSat. According to In Space Missions, Faraday-1 is “the first in a series of satellites that will provide a turnkey service for commercial customers and research organizations wanting to access to space at a competitive and affordable cost.” Currently, In Space Missions has four more satellites under contract with the Faraday service.

Rocket Lab’s carbon composite Electron booster propelled by nine 3D-printed Rutherford sea-level engines capable of 36,000lbf (162kN) of thrust will send all payloads to a 500km sun-synchronous low Earth orbit at an inclination of 97.5 degrees.

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Rapid launch capability within reach

According to Rocket Lab, a new Electron booster is produced in-house approximately every eighteen days at its production facility in Auckland, New Zeland. While Electron currently only launches from Launch Complex 1 on New Zeland’s Mahia Peninsula, Rocket Lab looks to further open small satellite access to orbit and expand its launching capabilities with two more operational launch complexes targeted to begin service later this year. The Mahia Peninsula location has recently undergone expansion, adding the neighboring Launch Complex 1B while a third launch location, Launch Complex 2, has been opened at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia.

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Rocket Lab Founder and CEO, Peter Beck, states that multiple launch locations “enables our small sat operators to do more, spend less, and get to orbit faster” and that “Rocket Lab has eliminated the small sat waiting room for orbit. We’ve focused heavily on shoring up our rapid launch capability in recent years and we’re proud to be putting that into practice for the small sat community with launches just days apart.”

With an expansive backlog of Electron boosters, Rutherford engines, and the capability to soon launch missions back-to-back from neighboring launchpads Rocket Lab aims to break into the market of rapid launch capability joining the likes of SpaceX and its Falcon 9 rocket which has launched 91 times (89 times successfully) since 2010. The company also looks to break into the booster recovery market also pioneered by SpaceX.

Earlier this year, Rocket Lab completed a successful mid-air recovery demonstration of a parachute equipped test article with a helicopter and a specially designed grappling hook. Beck recently revealed on Twitter that Rocket Lab is targeting the seventeenth flight of the Electron to debut fully operational recovery efforts of the first stage booster to occur at some point before year’s end.

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The “Pics Or It Didn’t Happen” mission previously scheduled for July 3rd, moved to July 5th, then pushed up to July 4th is now targeting liftoff NET 21:19 UTC/5:19 pm EDT from LC-1 in New Zealand taking advantage of more favorable launch weather conditions. Rocket Lab has stated on Twitter, however, that there is a “relatively high chance” of the launch attempt scrubbing to a later date as the possibility of high ground winds still persists. Should they be needed, backup launch opportunities extend through July 16th.

The “Pics Or It Didn’t Happen” Electron and payload are currently vertical at LC-1 ahead of the launch attempt. A Livestream of the effort will be made available approximately fifteen minutes ahead of liftoff posted to the company’s social media accounts and available on the company’s website: www.rocketlabusa.com/live-stream.

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Tesla gains massive vote of confidence on compensation plan for Elon Musk

“”The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award.”

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Credit: Tesla

Tesla gained a massive vote of confidence on its proposed $1 trillion compensation plan for CEO Elon Musk from the State Board of Administration of Florida (SBA) on Monday.

On Monday, the SBA submitted a filing to the Securities and Exchange Commission (SEC) stating that it would vote to support Musk’s compensation plan, just as it did with the 2018 performance award and its second vote last year:

“The SBA supported Tesla’s 2018 performance award proposal and reaffirmed that support in the 2024 Tesla shareowner vote. The total return on Tesla’s stock after enactment of its 2018 performance award and the prior history of incentive structured plans leads us to strongly support the proposed 2025 CEO performance award. We believe the proposed award continues to promote an aggressive strategy to align incentives between management and shareowners and focuses solely on pecuniary factors and long-term shareowner value creation.”

This is the first large-scale shareholder that has come out and supported Musk’s potential compensation plan, which was outlined by Tesla and its Board of Directors earlier this month.

Most of the news surrounding Musk’s pay plan has been the opposite of what the SBA said today, as Institutional Shareholder Services (ISS) and Glass Lewis, two proxy firms, said they would be voting against the compensation package.

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Tesla Board Chair defends Elon Musk’s pay plan, slams proxy advisors

Musk replied to their vote last week during the Q3 Earnings Call, calling them “corporate terrorists.”

He said:

“I just don’t feel comfortable building a robot army here and then being ousted because of some asinine recommendations from ISS and Glass Lewis, who have no freaking clue. I mean, those guys are corporate terrorists. The problem, yeah. Let me explain, like, the core problem here is that so many of the index funds, passive funds, vote along the lines of whatever Glass Lewis and ISS recommend. They’ve made many terrible recommendations in the past. If those recommendations had been followed, they would have been extremely destructive to the future of the company.”

SBA’s perspective on the plan relies on what Musk has done in the past decade with Tesla, as he has driven company growth, increased shareholder value, and kept the company on track with its lofty and ambitious goals.

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It also outlined nine reasons to support Musk’s compensation:

  1. Pure Pay for Performance Design – Entirely Performance-Based, aligns with Shareowners
  2. Size of the Award and Share Count – Performance-based allocation, dilution tied to value creation, structured milestone design
  3. Market Capitalization Milestones – Clear, tiered targets, sustained performance requirement, shareholder value focus
  4. Operational/Product Milestones – Clear, quantifiable goals, strategic product focus, financial discipline, multi-quarter evaluation windows
  5. Vesting/Holding Periods – Long-term vesting structure, mandatory holding period, continuous service requirement
  6. CEO Succession – Succession planning requirement, performance integrity safeguard
  7. Time Horizon and Duration – Extended performance window of 10 years, no intermediate vesting
  8. Dilution & Voting Power Implications – Potential for significant ownership increase, permanent dilution
  9. Ambition and Stretch Goals – Extraordinary Scale of Growth, Shareowner value focus

Shareholders will vote on Musk’s compensation package on November 6 at the annual Shareholder Meeting.

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Tesla Optimus gets its latest job, and it’s not in the company’s factories

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Credit: Tesla Optimus | X

Tesla Optimus was spotted in its latest job placement, not at any of the company’s manufacturing or production facilities.

Optimus was instead spotted in New York City at Times Square, handing out Halloween candy to people:

It is not Tesla Optimus’s first gig in the service industry, as it has already secured several employment opportunities through the company’s projects. Last year, it served drinks at the company’s We, Robot day, where the Cybercab and Robovan were unveiled.

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Additionally, Optimus has been helping out at the Tesla Diner in Los Angeles, serving popcorn and greeting guests.

Elon Musk reveals big plans for Tesla Optimus at the Supercharger Diner

Optimus has many capabilities, and its applications can benefit both residential and commercial users. It is designed to be an at-home assistant, helping with tedious, monotonous tasks around the house.

In a commercial setting, Optimus will be programmed to handle everything from manufacturing to other factory-type tasks, as Tesla has already been using the robot in its own factories for smaller jobs.

Optimus has been in development for several years, but Tesla is ready to turn up the heat in terms of its capabilities and engineering as it prepares to launch it to a wider audience in the coming years.

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During the recent Q3 Earnings Call, Tesla CEO Elon Musk gave updates on the Optimus project, highlighting its progress and the company’s current development status.

Musk said that Tesla is “on the cusp of something really tremendous with Optimus, which I think is likely to be, has the potential to be, the biggest product of all time.” He also mentioned that Tesla is in an interesting position because not only has it established itself as one of the biggest car companies in the country, but it’s the only company that manufactures vehicles and has a monumental grasp of the importance of AI and robotics.

“I’m unaware of any robot program by Ford or GM or, you know, by U.S. car companies,” he said.

Musk added that Optimus has some pretty big responsibilities around Tesla’s factories:

“I mean, bringing Optimus to market is an incredibly difficult task, to be clear. It’s not like some walk in the park. At some point, I mean, actually, technically, Optimus can walk in the park right now. We do have Optimus robots that walk around our offices at our engineering headquarters in Palo Alto, California, basically twenty-four hours a day, seven days a week.”

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Right now, it appears Tesla is having its biggest challenge with the Optimus project around the development of its hands and forearms, which Musk called “an incredible thing” on the human body:

“The human hand is an incredible thing. The more you study the human hand, the more incredible you realize it is, and why you need four fingers and a thumb, why the fingers have certain degrees of freedom, why the various muscles are of different strengths, and fingers are of different lengths. It turns out that those are all there for a reason…Making the hand and forearm, because most of the actuators, just like the human hand, the muscles that control your hand are actually primarily in your forearm. The Optimus hand and forearm are an incredibly difficult engineering challenge. I’d say it’s more difficult than the rest of the robot from an electromechanical standpoint.”

Tesla is stumped on how to engineer this Optimus part, but they’re close

Optimus is starting to get more visibility in the public, and Tesla’s move to put it smack dab in the middle of New York City is one that will certainly bring some additional eyes to its development.

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Investor's Corner

Tesla analysts are expecting big things from the stock

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Credit: @AdanGuajardo/X

Tesla analysts are expecting big things from the stock (NASDAQ: TSLA) after many firms made price target adjustments following the Q3 Earnings Call.

Last Wednesday, Tesla reported earnings with record revenue but missed EPS estimates.

It blew delivery expectations out of the water with its strongest quarter in company history, but Tesla’s future relies on the development of autonomous vehicles, robotics, and AI, which many bullish firms highlight as major strengths.

The earnings call reiterated those points, along with the belief that Tesla CEO Elon Musk should be rewarded with a newly proposed pay package that would enable him to gain $1 trillion in wealth if he comes through on a lengthy list of performance tranches.

Nine Wall Street firms made adjustments to their outlook on Tesla shares in the form of price target increases since last Wednesday’s call, all of which are indications of big expectations for the stock moving forward.

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Here are the nine firms that made moves:

  • Truist – $280 to $406, reiterated Hold rating
  • Roth MKM – $395 to $404, reiterated Buy rating
  • Cantor Fitzgerald – $355 to $510, reiterated Overweight rating
  • Deutsche Bank – $435 to $440, reiterated Buy rating
  • Mizhuo – $450 to $485, reiterated Outperform rating
  • New Street Research – $465 to $520, reiterated Buy rating
  • Evercore ISI – $235 to $300, reiterated In Line rating
  • Freedom Capital Markets – $338 to $406, upgraded to Hold rating
  • China Renaissance – $349 to $380, reiterated Hold rating

The boosts in price target are largely due to Tesla’s future projects, as Roth MKM, Cantor Fitzgerald, Mizuho, New Street Research, and Evercore ISI all explicitly mention Tesla’s autonomy, robotics, and AI potential as the main factors for its price target boosts.

Cantor Fitzgerald raises Tesla PT To $510, citing Cybercab, Semi, and AI momentum

It is no surprise that many firms are adjusting their outlook on Tesla shares considerably in an effort to prepare for the company’s transition to even more of a tech company than a car company.

The issue with many analysts is that they treat the company’s vehicle deliveries as the main indicator of value.

However, Tesla has a robust energy division, which was a major contributor to the company’s strong margins and gross profit in Q3, as well as its prowess in robotics and AI.

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Additionally, the company is seen as a key player in the autonomy field, especially after launching driverless rides on a Robotaxi platform in Austin and expanding a similar program in the Bay Area.

Tesla shares were up over 5 percent at 12:18 p.m. on the East Coast.

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