Connect with us

News

Rocket Lab channels SpaceX-like rapid launch capability in July 4 Electron mission

A Rocket Lab Electron launch vehicle is pictured during final processing ahead of the company's 13th launch. (Credit: Rocket Lab)

Published

on

The prominent launcher of dedicated small satellite launches, Rocket Lab, looks to achieve SpaceX-like rapid launch capability of its Electron rocket. The company is targeting its shortest turn around time between missions from the same launch pad. Just three weeks ago, Rocket Lab returned to operational launch status following the easement of Covid-19 restrictions at the company’s Launch Complex 1 in Mahia, New Zealand. The Electron rocket completed its twelfth mission nicknamed “Don’t Stop Me Now” which supported a rideshare payload of five smallsats to orbit. Now, Rocket Lab is ready for its third mission of 2020 – the second in just three weeks – with Electron’s thirteenth mission “Pics Or It Didn’t Happen.”

Rideshare mission of space cameras

The “Pics Or It Didn’t Happen” mission features a rideshare manifest consisting of seven small satellite payloads for customers Planet, In-Space Missions, and rideshare and mission manager Spaceflight Inc.’s customer Canon Electronics. The majority of payloads are Earth-imaging satellites inspiring the “Pics Or It Didn’t Happen” mission nickname. The primary payload, Canon Electronics Inc.’s CE-SAT-IB microsatellite, will demonstrate the company’s high definition and wide-angle Earth-imaging capabilities and will serve as a testbed for future opportunities of mass production. Also aboard Electron is five of Planet’s latest generation SuperDove (Flock4e) Earth-observation satellites equipped with new sensors to produce higher quality images of Earth’s landmass on a near-daily basis. The UK enterprise In Space Missions provides the final payload with its maiden Faraday-1 6U CubeSat. According to In Space Missions, Faraday-1 is “the first in a series of satellites that will provide a turnkey service for commercial customers and research organizations wanting to access to space at a competitive and affordable cost.” Currently, In Space Missions has four more satellites under contract with the Faraday service.

Advertisement

Rocket Lab’s carbon composite Electron booster propelled by nine 3D-printed Rutherford sea-level engines capable of 36,000lbf (162kN) of thrust will send all payloads to a 500km sun-synchronous low Earth orbit at an inclination of 97.5 degrees.

Rapid launch capability within reach

According to Rocket Lab, a new Electron booster is produced in-house approximately every eighteen days at its production facility in Auckland, New Zeland. While Electron currently only launches from Launch Complex 1 on New Zeland’s Mahia Peninsula, Rocket Lab looks to further open small satellite access to orbit and expand its launching capabilities with two more operational launch complexes targeted to begin service later this year. The Mahia Peninsula location has recently undergone expansion, adding the neighboring Launch Complex 1B while a third launch location, Launch Complex 2, has been opened at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia.

Advertisement

Rocket Lab Founder and CEO, Peter Beck, states that multiple launch locations “enables our small sat operators to do more, spend less, and get to orbit faster” and that “Rocket Lab has eliminated the small sat waiting room for orbit. We’ve focused heavily on shoring up our rapid launch capability in recent years and we’re proud to be putting that into practice for the small sat community with launches just days apart.”

With an expansive backlog of Electron boosters, Rutherford engines, and the capability to soon launch missions back-to-back from neighboring launchpads Rocket Lab aims to break into the market of rapid launch capability joining the likes of SpaceX and its Falcon 9 rocket which has launched 91 times (89 times successfully) since 2010. The company also looks to break into the booster recovery market also pioneered by SpaceX.

Earlier this year, Rocket Lab completed a successful mid-air recovery demonstration of a parachute equipped test article with a helicopter and a specially designed grappling hook. Beck recently revealed on Twitter that Rocket Lab is targeting the seventeenth flight of the Electron to debut fully operational recovery efforts of the first stage booster to occur at some point before year’s end.

The “Pics Or It Didn’t Happen” mission previously scheduled for July 3rd, moved to July 5th, then pushed up to July 4th is now targeting liftoff NET 21:19 UTC/5:19 pm EDT from LC-1 in New Zealand taking advantage of more favorable launch weather conditions. Rocket Lab has stated on Twitter, however, that there is a “relatively high chance” of the launch attempt scrubbing to a later date as the possibility of high ground winds still persists. Should they be needed, backup launch opportunities extend through July 16th.

Advertisement

The “Pics Or It Didn’t Happen” Electron and payload are currently vertical at LC-1 ahead of the launch attempt. A Livestream of the effort will be made available approximately fifteen minutes ahead of liftoff posted to the company’s social media accounts and available on the company’s website: www.rocketlabusa.com/live-stream.

Space Reporter.

Advertisement
Comments

News

Tesla Semi is already winning over truck drivers

The consensus among participants is clear: the Semi feels quieter, quicker, and far less physically demanding than diesel rigs while delivering three times the power and dramatically lower operating costs.

Published

on

Credit: Tesla

Tesla’s all-electric Semi is proving more than just a flashy concept as it is winning converts among the professionals who know trucks best.

As fleets roll out Pilot Programs for Tesla across North America, drivers are raving about the Class 8 electric truck’s unique features, including a centered driver’s seat, massive touchscreen visibility, instant torque, and absence of gear-shifting fatigue.

These features are transforming long days behind the wheel into noticeably easier, less stressful shifts.

Tesla Semi pricing revealed after company uncovers trim levels

Advertisement

In a recent Wall Street Journal profile of early pilots, Dakota Shearer of IMC Logistics described backing out of a tight spot he had mistakenly entered:

“I backed right out of there, no problem. It’s like I’d never done it in the first place. That right there showed me that the technology the Tesla has makes a big difference.”

His colleague Angel Rodriguez of Hight Logistics, who switched from a 13-speed diesel, agreed:

“It’s just easier on your body. It’s less stressful because you’re not really having to engage the clutch and the stick shift.”

Advertisement

Veteran drivers in other tests echo the same enthusiasm. Tom Sterba, a Senior Driver at Saia, spent days testing the Semi and came away impressed with the navigation and overall feel:

“The navigation systems in these trucks are just unbelievable. That’s what I love about it.”

Sterba summed up the experience with a line that has since gone viral among trucking circles:

“I hope I retire in this truck.”

Advertisement

Pilot programs with ArcBest, thyssenkrupp Supply Chain Services, and Mone Transport delivered similar feedback. Drivers consistently praised the center-seat layout for eliminating blind spots, the smooth acceleration, and the overall comfort and safety.

Real-world data backed the hype, as ArcBest logged thousands of miles at efficient consumption rates, even over the challenging routes, like Donner Pass, while other fleets beat Tesla’s own efficiency targets.

The consensus among participants is clear: the Semi feels quieter, quicker, and far less physically demanding than diesel rigs while delivering three times the power and dramatically lower operating costs.

The latest chapter in the Semi’s story arrived just days ago on Jay Leno’s Garage, as Leno became the first outsider to drive the updated long-range production model, joined by Tesla Chief Designer Franz von Holzhausen, and Semi Program Director Dan Priestley.

Advertisement

Tesla reveals various improvements to the Semi in new piece with Jay Leno

The episode revealed major upgrades heading to volume production this year: the truck sheds roughly 1,000 pounds, adopts a 48-volt architecture, switches to fully electric steering with Cybertruck-derived actuators, and uses 4680 battery cells engineered for an over-one-million-mile lifespan.

Aerodynamics improved, enabling a 500-mile range on the long-haul version, and about 325 miles on the shorter-wheelbase standard-range model. Megachargers can now deliver up to 1.2 megawatts, adding roughly 300 miles in about 30 minutes.

Leno hauled heavy loads and marveled at the turning radius and effortless power delivery. “I don’t feel like I’m pulling anything,” he said during the episode.

Advertisement

With hundreds of Semis already accumulating over 13.5 million fleet miles and high uptime, the future of heavy-duty trucking looks electric. Drivers are giving raving reviews, and they’re ready to climb aboard the electric trucking industry for good.

Continue Reading

Investor's Corner

Tesla and SpaceX to merge in 2027, Wall Street analyst predicts

The move, Ives argues, is no longer a distant possibility but a logical next step, fueled by deepening operational ties, shared AI ambitions, and Elon Musk’s vision for dominating the next era of technology.

Published

on

Credit: Grok

Tesla and SpaceX are two of Elon Musk’s most popular and notable companies, but a new note from one Wall Street analyst claims the two companies will become one sometime next year, as 2027 could see the dawn of a new horizon.

In a bold new research note, Wedbush analyst Dan Ives has reaffirmed his long-standing prediction: Tesla and SpaceX will merge in 2027.

The move, Ives argues, is no longer a distant possibility but a logical next step, fueled by deepening operational ties, shared AI ambitions, and Elon Musk’s vision for dominating the next era of technology.

He writes:

Advertisement

“Still Expect Tesla and SpaceX to Merge in 2027. We continue to believe that SpaceX and Tesla will eventually merge into one company in 2027 with the groundwork already in place for both operations to become one organization. Tesla already owns a stake in SpaceX after the company’s $2 billion investment in xAI got converted to SpaceX shares following SpaceX’s acquisition of xAI earlier this year initially tying both of Musk’s ventures closer together but still represents <1% of SpaceX’s expected valuation. The recent announcement of a joint Terafab facility between SpaceX and Tesla further ties both operations together making it more feasible to merge operations given the now existing overlap being built out across the two with this the first step.”

The groundwork is already being laid. Earlier this year, SpaceX acquired xAI, converting Tesla’s $2 billion investment in the AI startup into a small equity stake, less than 1 percent, in SpaceX.

Regulatory filings cleared the transaction in March 2026, formally linking the two Musk-led companies financially for the first time. Then came the announcement of a joint TERAFAB facility in Austin, Texas: two advanced chip factories, one dedicated to Tesla’s AI needs for vehicles and Optimus robots, the other targeting space-based data centers.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

Advertisement

Ives calls Terafab the “first step” toward full operational integration.

SpaceX’s impending IPO, expected as soon as mid-June 2026, will turbocharge these plans. The company aims to raise approximately $75 billion at a roughly $1.75 trillion valuation, far exceeding earlier estimates.

Proceeds will fund Starship rocket flights, a NASA-contracted lunar base, expanded Starlink services across maritime, aviation, and direct-to-mobile applications, and crucially, orbital AI infrastructure

A major driver is the exploding demand for AI compute. U.S. data centers are projected to consume 470 TWh of electricity by 2030, constrained by power grids and land.

Advertisement

SpaceX’s strategy, launching millions of solar-powered satellites to host data centers in orbit, bypasses Earth’s energy bottlenecks. Solar energy captured in space avoids atmospheric losses and day-night cycles, offering a scalable solution for AI training and inference.

Advertisement

The xAI acquisition ties directly into this vision, positioning the combined entity as a leader in extraterrestrial computing.

The merger would create a formidable conglomerate spanning electric vehicles, robotics, satellite communications, human spaceflight, and defense.

Ives highlights SpaceX’s role in the Trump administration’s “Golden Dome” missile defense shield, which would leverage Starlink satellites for tracking.

For Tesla, access to SpaceX’s launch cadence and orbital assets could accelerate autonomous driving, Robotaxi fleets, and Optimus deployment.

Advertisement

Musk, who has signaled his desire to own roughly 25 percent of Tesla to steer its AI future, views the combination as essential to overcoming fragmented regulatory scrutiny from the FTC and DOJ.

Challenges remain. Antitrust hurdles could delay or reshape the deal, and shareholder approvals on both sides would be required. Yet Ives remains bullish, maintaining an Outperform rating on Tesla with a $600 price target, implying substantial upside from current levels. The analyst sees the merger as the “holy grail” for consolidating Musk’s disruptive tech empire.

If realized, a 2027 Tesla-SpaceX union would not only reshape corporate boundaries but redefine humanity’s trajectory in AI and space exploration. It would mark the moment two pioneering companies become one unstoppable force, pushing the limits of what’s possible on Earth and beyond.

Advertisement
Continue Reading

News

Tesla ‘Killer’ heads to the graveyard as AFEELA taps out

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

Published

on

Credit: AFEELA/X

There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.

The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.

Advertisement

SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.

Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.

Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”

No more “Tesla Killers:” It’s becoming increasingly difficult to distinguish the “EV market” from the mainstream auto segment

Advertisement

Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.

Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.

The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.

Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.

Advertisement

Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.

Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.

Lucid unveils Lunar Robotaxi in bid to challenge Tesla’s Cybercab in the autonomous ride hailing race

Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.

Advertisement

The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.

As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.

Continue Reading