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Rocket Lab channels SpaceX-like rapid launch capability in July 4 Electron mission
The prominent launcher of dedicated small satellite launches, Rocket Lab, looks to achieve SpaceX-like rapid launch capability of its Electron rocket. The company is targeting its shortest turn around time between missions from the same launch pad. Just three weeks ago, Rocket Lab returned to operational launch status following the easement of Covid-19 restrictions at the company’s Launch Complex 1 in Mahia, New Zealand. The Electron rocket completed its twelfth mission nicknamed “Don’t Stop Me Now” which supported a rideshare payload of five smallsats to orbit. Now, Rocket Lab is ready for its third mission of 2020 – the second in just three weeks – with Electron’s thirteenth mission “Pics Or It Didn’t Happen.”
The launch window for #PicsOrItDidntHappen opens on 3 July UTC. Lift-off will take place from Rocket Lab Launch Complex 1 Pad A on the Mahia Peninsula. pic.twitter.com/01sDCXVj03
— Rocket Lab (@RocketLab) June 15, 2020
Rideshare mission of space cameras
The “Pics Or It Didn’t Happen” mission features a rideshare manifest consisting of seven small satellite payloads for customers Planet, In-Space Missions, and rideshare and mission manager Spaceflight Inc.’s customer Canon Electronics. The majority of payloads are Earth-imaging satellites inspiring the “Pics Or It Didn’t Happen” mission nickname. The primary payload, Canon Electronics Inc.’s CE-SAT-IB microsatellite, will demonstrate the company’s high definition and wide-angle Earth-imaging capabilities and will serve as a testbed for future opportunities of mass production. Also aboard Electron is five of Planet’s latest generation SuperDove (Flock4e) Earth-observation satellites equipped with new sensors to produce higher quality images of Earth’s landmass on a near-daily basis. The UK enterprise In Space Missions provides the final payload with its maiden Faraday-1 6U CubeSat. According to In Space Missions, Faraday-1 is “the first in a series of satellites that will provide a turnkey service for commercial customers and research organizations wanting to access to space at a competitive and affordable cost.” Currently, In Space Missions has four more satellites under contract with the Faraday service.
Rocket Lab’s carbon composite Electron booster propelled by nine 3D-printed Rutherford sea-level engines capable of 36,000lbf (162kN) of thrust will send all payloads to a 500km sun-synchronous low Earth orbit at an inclination of 97.5 degrees.
It's almost time to go to space! Today's mission will see seven small sats launched to a 500 km circular orbit for @SpaceflightInc customer @Canon, as well as small sat operators @planetlabs and @Heads_InSpace. pic.twitter.com/mMKENVBeLa
— Rocket Lab (@RocketLab) July 4, 2020
Rapid launch capability within reach
According to Rocket Lab, a new Electron booster is produced in-house approximately every eighteen days at its production facility in Auckland, New Zeland. While Electron currently only launches from Launch Complex 1 on New Zeland’s Mahia Peninsula, Rocket Lab looks to further open small satellite access to orbit and expand its launching capabilities with two more operational launch complexes targeted to begin service later this year. The Mahia Peninsula location has recently undergone expansion, adding the neighboring Launch Complex 1B while a third launch location, Launch Complex 2, has been opened at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia.
Lots of launch pads, we got ‘em. Electron is on the pad at LC-1A this week with a front row view of construction progress on LC-1B. pic.twitter.com/ijZAVRc6yV
— Rocket Lab (@RocketLab) July 1, 2020
Rocket Lab Founder and CEO, Peter Beck, states that multiple launch locations “enables our small sat operators to do more, spend less, and get to orbit faster” and that “Rocket Lab has eliminated the small sat waiting room for orbit. We’ve focused heavily on shoring up our rapid launch capability in recent years and we’re proud to be putting that into practice for the small sat community with launches just days apart.”
The rocket backlog. pic.twitter.com/AhHlbNvEmq
— Peter Beck (@Peter_J_Beck) May 15, 2020
With an expansive backlog of Electron boosters, Rutherford engines, and the capability to soon launch missions back-to-back from neighboring launchpads Rocket Lab aims to break into the market of rapid launch capability joining the likes of SpaceX and its Falcon 9 rocket which has launched 91 times (89 times successfully) since 2010. The company also looks to break into the booster recovery market also pioneered by SpaceX.
Earlier this year, Rocket Lab completed a successful mid-air recovery demonstration of a parachute equipped test article with a helicopter and a specially designed grappling hook. Beck recently revealed on Twitter that Rocket Lab is targeting the seventeenth flight of the Electron to debut fully operational recovery efforts of the first stage booster to occur at some point before year’s end.
The “Pics Or It Didn’t Happen” mission previously scheduled for July 3rd, moved to July 5th, then pushed up to July 4th is now targeting liftoff NET 21:19 UTC/5:19 pm EDT from LC-1 in New Zealand taking advantage of more favorable launch weather conditions. Rocket Lab has stated on Twitter, however, that there is a “relatively high chance” of the launch attempt scrubbing to a later date as the possibility of high ground winds still persists. Should they be needed, backup launch opportunities extend through July 16th.
The “Pics Or It Didn’t Happen” Electron and payload are currently vertical at LC-1 ahead of the launch attempt. A Livestream of the effort will be made available approximately fifteen minutes ahead of liftoff posted to the company’s social media accounts and available on the company’s website: www.rocketlabusa.com/live-stream.
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
