News
Rocket Lab to resume launches following in-flight anomaly investigation
Less than a month after the complete loss of customer payload due to an in-flight anomaly, Rocket Lab has announced that it is ready to return its small-class Electron rocket to flight. Company CEO, Peter Beck, during a media briefing Friday (July 31) said that the Electron second-stage “re-entered the atmosphere and burned up” resulting in a failed July 4 launch of the Electron and complete loss the customer payload of seven small satellites. Beck went on to state that through a collaborative investigation with the Federal Aviation Administration Rocket Lab was “able to quickly reconstruct what happened and the AIB board (Accident Investigation Board) was able to confidently narrow down the issue to a single electrical connection.”
The thirteenth flight of the Electron carried seven small satellites, all Earth-imaging inspiring the “Pics Or It Didn’t Happen” mission name. The rocket initially experienced a flawless launch from the company’s Launch Complex-1A on New Zealand’s Mahia Penninsula and everything seemed like it was going to plan until the video feed cut out unexpectedly shortly after the nominal ignition of the second-stage which was intended to carry the payloads to orbit.
The launch was completely event free during the first-stage ascent, stage separation, second stage ignition, and payload fairing jettison, then trouble occurred. Beck stated that the electrical connection that went bad during the second-stage of the flight was “incredibly unusual because it was able to evade all of the pre-flight acceptance testing.” Beck went on to explain that “while all of the testing showed no issues, after a period of time one of the joints had high resistance and that high resistance led to heating. That heating then led to thermal expansion of one of the components. That thermal expansion and heating enabled some of the potting components – that are around that joint to keep it secure from vibration – to flow.”
Once the potting compound used to secure electrical connections was able to heat up and essentially melt – or began to flow – the electrical connection become unsecured and led to the interruption in electrical current throughout the second-stage. Beck stated that “when the video stops (in the webcast) is exactly the point (of failure).” Although the video cut out, Rocket Lab ground stations continued to receive telemetry data of the flight’s progress due to the amount of redundancy with the systems aboard Electron “telemetry is the only way you can reconstruct this stuff so we have a very high priority of those (data) channels” Beck said.
With the immense amount of data that was received during the flight and throughout the second-stage shutdown Rocket Lab was able to quickly determine the cause of the error and perform tests to determine exactly what occurred during the failed flight. “The vehicle as it flies every flight has just a huge amount of instrumentation. That coupled with a graceful shutdown coupled with full telemetry stream throughout the whole anomaly, we were really able to quickly reconstruct what happened” Beck said.
The vast amount of data and the ability to sufficiently replicate the incident now means that Rocket Lab has a plan of action in place to mitigate any failures – of this nature – on future missions. “We can actually mitigate (the anomaly) very easily through a slight change in production processes, but more importantly we can screen for it in our current vehicles and stock through more in-depth testing procedures.”
-->To that end, the Rocket Lab Electron is set to return to flight in August, an impeccable turn around time following an anomaly investigation.”I’m very proud of the way the team has been able to identify this issue and rectify it so quickly” Beck said. He gave high praise to the entire Rocket Lab team for relentlessly working toward determining, not only the cause of the anomaly but working toward a solution for a quick return to flight. “Literally ten minutes after we saw some anomalous behavior during the flight, the team already started to work it and they haven’t stopped. They’ve been relentless” Beck said.
The customer payload that will fly aboard the return to flight and fourteenth mission of Electron launch is expected to be announced very soon. Rocket Lab did state that following a successful launch from the LC-1A complex in New Zealand, the following mission would be the first to take place from the brand new Launch Complex 2 located at the Mid-Atlantic Regional Spaceport at NASA Wallops in Virginia. Although an American private company, Rocket Lab predominately launches from New Zealand. The upcoming mission will be the first Electron flight to occur from American soil.
Beck closed the media briefing by stating that Rocket Lab looks forward to returning to operational status and launching Electrons every month, if not bi-weekly. He expressed that Rocket Lab is looking to the future and hopes to achieve a full recovery effort of the first stage booster via a helicopter and a specially designed grappling hook with the seventeenth flight of Electron. He also hinted that “there’ll be a couple of other little surprises as well, as we execute some other programs that have been cooking up in the background.”
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
