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Rumors of Apple Self-Driving Car Reignite after Secret Discussion with Test Facility

Will an Apple Car enter production soon? The Guardian says yes, but others are skeptical. It may have begun testing at a secret location in Concord, CA.

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Rumors of a self-driving electric car by Apple are becoming more real these days, especially after the latest document obtained by The Guardian giving signs that Apple has made arrangements with GoMentum Station, a secure and gated facility with 20 miles of paved roads, bridges and underpasses, to utilize their space.

The former World War II naval base is located 40 miles north of Silicon Valley and guarded by the military, making it, officials claim, “the largest secure test facility in the world” for the “testing, validation, and commercialization of connected vehicle (CV) applications and autonomous vehicles (AV) technologies …” Mercedes-Benz and Honda have already carried out experiments with self-driving cars behind its barbed wire fences.

Thanks to a Freedom of Information request filed by The Guardian, we know that in May, engineers from Apple’s secretive Special Project group met with officials from GoMentum Station, after Apple engineer Frank Fearon wrote to the facility, saying, “We would … like to get an understanding of timing and availability for the space, and how we would need to coordinate around other parties who would be using [it].”

“We had to sign a non-disclosure agreement with Apple,” says Randy Iwasaki, executive director of the Contra Costa Transportation Authority, owner of GoMentum Station. He says, “We can’t tell you anything other than they’ve come in and they’re interested. There’s not a lot of vacant space in the Valley if you want to do testing in a secure location. We’re close enough that companies can bring their vehicles north, store them in the Concord area and bring their software and hardware engineers up.”

Apple calls its car making venture Project Titan. The Guardian says it is housed in a nondescript building in Sunnyvale, California, about 4 miles from Apple’s new headquarters in Cupertino. The building was leased in 2014 and subsequently modified by Apple to include several labs and workshop spaces, as well as beefed-up security and access card readers, according to information filed in city permits.

In May, Apple senior vice-president Jeff Williams called a car “the ultimate mobile device” and said that Apple was “exploring a lot of different markets [in which] we think we can make a huge amount of difference”.

The Guardian story appeared on August 14. The next day, the editors of The Verge pooh poohed it, saying, “We still don’t have the smoking gun there will be an actual Apple-branded car on the streets that you and I can buy directly from Apple, just as you would a Tesla. There are a number of other possibilities that are still in the running — Apple could want to build a car platform, for instance, just as Google seems to be doing, without making or selling cars itself. Or it could be developing technologies that it can license and sell to existing automakers.”

Skepticism from The Verge centers on the fact that it normally takes 5 years for an established car company to bring an entirely new car to market. It thinks for a company like Apple, which has never built a car before, the time could be a lot longer.

Rumors about an Apple Car only began to surface a year or so ago and consist mostly of reports that Apple is busy recruiting engineers from Tesla and the former A123 battery company. The Verge thinks that if Apple is working on building a car, it will be 2020 at the earliest before it goes into production.

>>>>> MUST SEE: [VIDEO] Hilarious ‘Apple Car’ Parody

Google, Tesla, Volkswagen, Mercedes-Benz and several other car makers have been issued permits by the California department of motor vehicles to test self-driving cars on the state’s public roads. But that process requires disclosing technical and commercial details, something that the notoriously secretive Apple might not want.

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Tesla apparently wanted key personnel to tour GoMentum Station in April, but armed soldiers at the base refused entry to foreign born workers and a manager who would not divulge his social security number. “At this point, I’ll retract our interest in this test site until the process is worked out,” the manager said in an email to GoMentum Station’s Jack Hall, according to The Guardian.

No company on Earth is as secretive about its future plans as Apple. The only thing we know for sure about the supposed Apple Car is that we don’t know very much about it at all.

 

"I write about technology and the coming zero emissions revolution."

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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