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Rumors of Apple Self-Driving Car Reignite after Secret Discussion with Test Facility

Will an Apple Car enter production soon? The Guardian says yes, but others are skeptical. It may have begun testing at a secret location in Concord, CA.

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Rumors of a self-driving electricΒ car by Apple are becoming more real these days,Β especially after the latestΒ document obtained byΒ The GuardianΒ givingΒ signs thatΒ Apple has made arrangements withΒ GoMentum Station, a secure and gated facility with 20 miles of paved roads, bridges and underpasses, to utilize theirΒ space.

The former World War II naval base is located 40 miles north of Silicon Valley and guarded by the military, making it, officials claim, β€œthe largest secure test facility in the world” for the β€œtesting, validation, and commercialization of connected vehicle (CV) applications and autonomous vehicles (AV) technologies …” Mercedes-Benz and Honda have already carried out experiments with self-driving cars behind its barbed wire fences.

Thanks to a Freedom of Information request filed by The Guardian, we know that in May, engineers from Apple’s secretive Special Project group met with officials from GoMentum Station,Β afterΒ Apple engineer Frank Fearon wrote to the facility, saying, β€œWe would … like to get an understanding of timing and availability for the space, and how we would need to coordinate around other parties who would be using [it].”

β€œWe had to sign a non-disclosure agreement with Apple,” says Randy Iwasaki, executive director of the Contra Costa Transportation Authority, owner of GoMentum Station. He says, β€œWe can’t tell you anything other than they’ve come in and they’re interested. There’s not a lot of vacant space in the Valley if you want to do testing in a secure location. We’re close enough that companies can bring their vehicles north, store them in the Concord area and bring their software and hardware engineers up.”

Apple calls its car making venture Project Titan. The Guardian says it is housed in a nondescript building in Sunnyvale, California, about 4 miles from Apple’s new headquarters in Cupertino. The building was leased in 2014 and subsequently modified by Apple to include several labs and workshop spaces, as well as beefed-up security and access card readers, according to information filed in city permits.

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In May, Apple senior vice-president Jeff Williams called a car β€œthe ultimate mobile device” and said that Apple was β€œexploring a lot of different markets [in which] we think we can make a huge amount of difference”.

The Guardian story appeared on August 14. The next day, the editors of The Verge pooh poohed it, saying,Β “We still don’t have the smoking gun there will be an actual Apple-branded car on the streets that you and I can buy directly from Apple, just as you would a Tesla. There are a number of other possibilities that are still in the running — Apple could want to build a car platform, for instance, just as Google seems to be doing, without making or selling cars itself. Or it could be developing technologies that it can license and sell to existing automakers.”

Skepticism from The Verge centers on the fact that it normally takes 5 years for an established car company to bring an entirely new car to market. It thinks for a company like Apple, which has never built a car before, the time could be a lot longer.

Rumors about an Apple Car only began to surface a year or so ago and consist mostly of reports that Apple is busy recruiting engineers from Tesla and the former A123 battery company. The Verge thinks thatΒ if Apple is working on building a car, it will be 2020 at the earliest before it goes into production.

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>>>>> MUST SEE: [VIDEO] Hilarious ‘Apple Car’ Parody

Google, Tesla, Volkswagen, Mercedes-Benz and several other car makers have been issued permits by the California department of motor vehicles to test self-driving cars on the state’s public roads. But that process requires disclosing technical and commercial details, something that the notoriously secretive Apple might not want.

Tesla apparently wanted key personnelΒ to tour GoMentum Station in April, but armed soldiers at the base refused entry to foreign born workers and a manager who would not divulge his social security number. β€œAt this point, I’ll retract our interest in this test site until the process is worked out,” the manager said in an email to GoMentum Station’s Jack Hall, according to The Guardian.

No company on Earth is as secretive about its future plans as Apple. The only thing we know for sure about the supposed Apple Car is that we don’t know very much about it at all.

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Elon Musk

Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

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Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

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Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

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However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

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Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

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Others, not so much.

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Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

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It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

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The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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