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SpaceX wants to land its BFR spaceships “like a skydiver” on Earth and Mars
Speaking at the company’s Hawthorne factory, SpaceX CEO Elon Musk announced a new strategy for efficiently recovering its next-gen BFR’s upper stage, describing a process where the spaceship would rely on a number of unintuitive techniques to reliably land on planets or moons with appreciable atmospheres (i.e. Mars, Earth, Titan). In essence, BFS would end up gliding towards the surface in free-fall, controlling its orientation much like an Earthly skydiver.
True physics sim: Very high angle of attack during landing. pic.twitter.com/J0HouiUfPg
— NSF – NASASpaceflight.com (@NASASpaceflight) September 18, 2018
Several times throughout the BFR update and private lunar tourism announcement, Musk emphasized just how unintuitive the new procedures would be, stating that “it’s not like anything that people are familiar with – it’s not like an airplane.” His comparison with skydivers is actually rather apt for conveying why this approach is so unusual for a large, flying vehicle like BFR’s spaceship (BFS). Just like skydivers, BFS will have five main control surfaces to control its orientation, pitch, and general dynamics when operating in an atmosphere – two forward fins (like a skydiver’s arms), two rear fins (legs), and a body.
Also like a skydiver, those forward and aft controls are not aerodynamic in the sense of an airplane’s wing or tail fins – in the case of the skydiver and spaceship, they do not generate lift – in pilot and aerospace parlance, a surface that generates no lift is “stalled”. This is likely the main reason that Musk was so intent on conveying his feeling that the spaceship’s new flight regime was unintuitive – in the world of aerospace engineering, particularly for aerodynamicists, intentionally designed stalled control surfaces is almost oxymoronic, akin to an automotive engineer designing a car with square wheels. For all but fighter pilots, stalled aerodynamic surfaces are traditionally avoided like the plague, and can be frequently blamed for aviation-related fatalities.
BFS Update: Thinks they can get to 1100 m3 volume. Actuated fins/flaps. Control surfaces. pic.twitter.com/XNw3Yg0Fcq
— NSF – NASASpaceflight.com (@NASASpaceflight) September 18, 2018
Even to a layperson, the spaceship landing animation shown might look more like a rock uncontrollably plummeting to the ground than an advanced spaceship meant to land humans on Earth, Mars, and beyond. In essence, the proposal Musk laid out on September 17th takes the high-speed reentry characteristics of NASA’s retired Space Shuttle (aerobraking, S-turns, nose-up reentry), adopts a skydiver’s intuitive and efficient aerodynamic control scheme in free-fall, and replaces said skydiver’s parachutes with a group of high-performance rocket engines, as if a skydiver somehow managed to strap rockets to their feet to gently land on the ground.
SpaceX should have little trouble with the latter task thanks to 15 successful vertical landings of Falcon 9 and Falcon Heavy boosters (and many more to come), while the spaceship’s Shuttle-style orbital reentry profile may be new for SpaceX but has been tackled successfully in the past by other companies/agencies. Free-falling to a successful landing with permanently stalled control surfaces, however, will undoubtedly demand an extensive test campaign in Earth’s atmosphere before SpaceX even thinks of placing humans on the craft, something that Musk foreshadowed in a 2017 Reddit AMA focused on BFR.
“Will be starting with a full-scale Ship doing short hops of a few hundred kilometers altitude and lateral distance. Those are fairly easy on the vehicle as no heat shield is needed.” – Elon Musk, October 2017
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- (SpaceX)
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- BFS seen standing vertically on the pads of its tripod fins. (SpaceX)
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- BFR’s spaceship and booster (now Starship and Super Heavy) separate in a mid-2018 render of the vehicle. (SpaceX)
BFR’s design and the spaceship’s recovery profile may change further over the next 6-12 months, given that the team’s unintuitive freefall realization seems to be a fresh addition to the Mars rocket. Nevertheless, Musk and COO Gwynne Shotwell have publicly stated that they believe Grasshopper-style spaceship hop tests could commence as early as late 2019 or early 2020, with the first orbital BFR launches starting soon after in the 2020/2021 timeframe.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
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Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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