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SpaceX just blew up a Starship tank on purpose and Elon Musk says the results are in

That's probably not gonna buff out. (NASASpaceflight - bocachicagal)

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Before dawn on January 10th, SpaceX technicians and engineers intentionally blew up a miniature Starship tank in order to test recently-upgraded manufacturing and assembly methods, likely to be used to build the first Starships bound for flight tests and orbit.

SpaceX CEO Elon Musk quickly weighed in on Twitter later the same day, revealing some crucial details about the Starship tank test and effectively confirming that it was a success. While somewhat unintuitive, this is the second time SpaceX has intentionally destroyed largely completed Starship hardware in order to determine the limits of the company’s current methods of production and assembly.

Most notably, on November 20th, SpaceX is believed to have intentionally overpressurized the Starship Mk1 prototype in a very similar – albeit larger-scale – test, destroying the vehicle and sending its top tank dome flying hundreds of feet into the air. It’s generally believed that SpaceX (or perhaps even just Musk) decided that Starship Mk1 was not fit to fly, leading the company to switch gears and deem the prototype a “manufacturing pathfinder” rather than the first Starship to fly – which Musk had explicitly stated just a few months prior.

Instead, Starship Mk1 suffered irreparable damage during its pressurization test and was rapidly scrapped in the weeks following, although several segments were thankfully salvaged – perhaps for use on future prototypes. Along those lines, it can arguably be said that the results from the mini Starship tank’s Jan. 10 pop test have paved the way for SpaceX to build the first truly flightworthy Starship prototypes – potentially all the way up to the first spaceworthy vehicles.

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Hours after the test, Musk revealed that the Starship test tank failed almost exactly where and how SpaceX expected it would, bursting when the weld joining the upper dome and tank wall failed. Critically, the tank reached a maximum sustained pressure of 7.1 bar (103 psi), some 18% over the operating pressure (6 bar/87 psi) Musk says Starship prototypes will need to be declared fully capable of orbital test flights. In other words, given the tank’s size, it survived an incredible ~20,000 metric tons (45 million lbf) of force spread out over its surface area, equivalent to about 20% the weight of an entire US Navy aircraft carrier.

Musk also revealed that SpaceX will require Starships to survive a minimum of 140% of that operating pressure before the company will allow the spacecraft to launch humans.

Some have less than generously taken to smugly noting that several modern spaceflight and engineering standards require that launch vehicle tankage be rated to survive no less than 125% of their operating pressure, while this test tank would be rated for less than 118% under identical conditions. However, this ignores several significant points of interest. First and foremost, the Starship test tank intentionally destroyed on January 10th was assembled from almost nothing – going from first weld to a completed pressurization test – in less than three weeks (20 days).

Second, all visible welding and assembly work was performed outside in the South Texas elements with only a minor degree of protection from the coastal winds and environment. Although some obvious tweaks were made to the specific methods used to assembly the prototype tank, it also appears that most of the welding was done by hand. For the most part, in other words, the methods used to build this improved test article were largely unchanged compared to Starship Mk1, which is believed to have failed around 3-5 bar (40-75 psi).

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Additionally, it appears that almost all aspects of this test tank have smaller structural margins, meaning that the tank walls and domes are likely using steel stock that is substantially thinner than what was used on Starship Mk1. Nevertheless, thanks to the addition of continuous (single-weld) steel rings, a tweaked dome layout, and slightly refined welding, this test tank has performed anywhere from 20% to 200+% better than Starship Mk1 – again, all while coming together from scratch in a period of less than three weeks.

SpaceX technicians finished welding the tanks two halves together less than 24 hours before the tank was successfully pressure-tested. (NASASpaceflight – bocachicagal)

As Musk notes, with relatively minor improvements to welding conditions and the manufacturing precision of Starship rings and domes, SpaceX can likely ensure that Starships (and thus Super Heavy boosters) will be able to survive pressures greater than 8.5 bar (125 psi), thus guaranteeing a safety margin of at least 40%. Even a minor improvement of ~6% would give vehicles a safety margin of 125%, enough – in the eyes of engineering standards committees – to reasonably certify Starships for orbital test flights.

Technicians worked through the night and into the predawn morning to prepare the mini Starship tank for an intentional test to failure. (NASASpaceflight – bocachicagal)
Although several hours after a scheduled roadblock, SpaceX ultimately successfully completed the pressure test around 5 am CST (11:00 UTC), January 10th. (NASASpaceflight – bocachicagal)

All things considered, it’s safe to assume that SpaceX is going to begin building and assembling Starship SN01 (formerly Mk3) hardware almost immediately. Given that this test tank took just 20 days to assemble, it’s safe to say that the upgraded prototype’s tank section could be completed in just a handful of weeks. Stay tuned for progress reports.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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Tesla Model Y outsells everything in three states, but Ford dominates

The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.

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Credit: Tesla

The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.

According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.

This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.

The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.

Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.

These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.

The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.

Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row

Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.

While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.

This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.

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Elon Musk shares updated Starship V3 maiden launch target date

The comment was posted on Musk’s official account on social media platform X.

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Credit: SpaceX/X

SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.

The comment was posted on Musk’s official account on social media platform X.

Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.

Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.

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Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.

Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.

Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.

Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.

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“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.

Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.

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