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SpaceX Starlink launch to smash California pad turnaround record
Update: SpaceX’s Thursday Starlink 3-2 launch was automatically aborted less than a minute before liftoff by Falcon 9’s onboard computers. The company will try again tomorrow, Friday, July 22nd, at 10:39 pm PDT (17:39 UTC).
SpaceX says it’s on track to launch another batch of polar Starlink satellites from the West Coast as early as 10:39 am PDT (17:39 UTC), Thursday, July 21st.
On top of featuring one of the fastest Falcon 9 booster turnarounds ever, SpaceX’s Starlink 3-2 launch will more than halve the fastest turnaround of its Vandenberg Space Force Base (VSFB) SLC-4E pad, potentially rendering it capable of launching dozens of times per year.
Barring delays, Starlink 3-2 is scheduled to launch from SLC-4E just 10 days and 14 hours after the same pad supported Starlink 3-1. The current record – 22 days and 11 hours – was set between the launches of Germany’s SARah-1 radar satellite and Starlink 3-1, meaning that SLC-4E is on track to break its turnaround record twice in a row.
For most of the time since SpaceX began using SLC-4E for Falcon 9 launches in 2013, the pad has rarely supported more than one launch every few months. Between 2013 and 2020, the pad supported a total of 16 successful Falcon 9 launches. 15 occurred between January 2016 and November 2020, averaging one launch every four months and never flying twice in less than 36 days. Between January 2019 and September 2021, the pad only supported three launches and even went 17 months without a single use.
In late 2021, something changed. On top of the introduction of dedicated West Coast Starlink launches, apparent upgrades to the pad’s turnaround capabilities have allowed it to support more launches than usual. In the ten months since SLC-4E exited its hibernation period, it’s supported nine Falcon 9 launches – five for Starlink and four for customers. Prior to 2021, SLC-4E never supported more than six launches in a ten-month period, meaning that the pad is already operating at a 50% higher capacity.
SpaceX, however, apparently wasn’t satisfied and is on track to substantially expand SLC-4’s operational constraints yet again, more than halving its minimum demonstrated turnaround time. By definition, that also doubles the pad’s operational ceiling, meaning that it could theoretically support about 34 launches per year with no downtime. SpaceX appears to have achieved that expansion by applying the same upgrades it already made to its two East Coast launch pads, LC-39A and LC-40, which both set respective turnaround records of approximately nine days and eight days earlier this year. SLC-4E will comfortably bookend the two with its imminent 10.7-day turnaround.
Of course, no launch pad routinely operates at its demonstrated minimum, but a leap forward like SLC-4E’s (22.5 to 10.7 days) all but guarantees that the pad will be able to launch far more frequently as long as rockets and payloads are available. Over the last seven months, LC-39A has averaged one launch every 19 days – more than twice its 9.1-day turnaround record. LC-40, which generally deals with simpler missions and only one of three Falcon rocket variants, has managed one launch every 13 days over the same period – closer to its 8.2-day record but still a ways off.
Even if SLC-4E’s average cadence settles somewhere between SpaceX’s other two pads going forward, it will still likely double its contribution the company’s annual launch cadence and help expedite the deployment of its Starlink internet constellation. If all three pads manage an average of about one launch every two weeks, a target that’s well within reach, SpaceX will have the capacity to launch 72 Falcon rockets per year – more than any other family of rockets in history.
Pad aside, Starlink 3-2 will be Falcon 9 booster B1071’s fourth launch overall and second launch in 33 days – SoaceX’s fifth fastest Falcon booster reuse since the practice began in March 2017. Tune in below around 10:30 am PDT (17:30 UTC) to watch Falcon 9’s 32nd launch of 2022.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
