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SpaceX expends Falcon 9 booster for the first time in almost three years
For the first time since January 2020, SpaceX has intentionally expended a Falcon 9 booster instead of attempting to recover the rocket at sea or on land.
Weighing around 6.6 tons (~14,600 lb) at liftoff, the rare mission sent Intelsat’s twin Maxar-built Galaxy 31 and 32 communications satellites to a high geostationary transfer orbit (GTO) that will allow them to start operating more quickly than a standard GTO would. To launch such a heavy payload to such a high ‘supersynchronous’ transfer orbit, SpaceX – at Intelsat’s request and for a fee – removed all landing-related hardware from Falcon 9 and did not attempt to recover the first stage.
Instead, the rocket put all the propellant that would have otherwise been saved for recovery into its first and only burn, reaching as high a speed as possible before separating from the second stage. Flying for the 14th time since its March 2019 debut, Falcon 9 booster B1051 didn’t perform a controlled flip or attempt to land on a SpaceX drone ship. It’s more likely that the few-dozen-ton rocket – now drained of propellant – reentered Earth’s atmosphere with no control at a speed of roughly 2.7 kilometers per second (~6000 mph), broke apart when it slammed into that atmospheric ‘wall,’ and crashed into the Atlantic Ocean as a cloud of debris.
Having already flown 13 times before its 14th and final mission, it’s safe to say that booster B1051 earned its permanent retirement as an artificial reef. The mission marked the first time a Falcon 9 booster was intentionally discarded since January 2020, when the first Falcon 9 Block 5 booster – B1046 – was destroyed as part of an intentional In-Flight Abort test of SpaceX’s Crew Dragon spacecraft.
Like B1046, B1051 was another fairly new Falcon 9 Block 5 booster. It’s no coincidence that most of the first five or so boosters have been or will be intentionally expended. B1047 was first in August 2019, followed by B1046 five months later, and B1051 in November 2022. B1048 and B1050 both suffered in-flight anomalies that – while they didn’t impact the success of their primary missions – resulted in failed landing attempts. After B1051’s demise, only B1049 remains. Next Spaceflight reports that SpaceX will also intentionally expend that booster after its 11th launch, which will send the Eutelsat 10B communications satellite to a different geostationary transfer orbit as early as this month..
While SpaceX likely charged its customers a healthy fee to expend B1049 and B1051, the company is likely not complaining about an opportunity to refine its fleet of Falcon boosters. Though no new variant has been officially introduced, SpaceX has learned more about the design over the years, and newer Falcon Block 5 boosters include improvements that make them easier and cheaper to operate and reuse. It’s also added four new Falcon 9 boosters to the fleet in less than a year, easing the burden created by expending two older but flightworthy boosters weeks apart.
Once B1049 is gone, that fleet will still have one unflown Falcon 9 booster, four unflown Falcon Heavy boosters, ten flown Falcon 9 boosters, and four flown Falcon Heavy side boosters – the latter of which can potentially be converted into Falcon 9 boosters during Falcon Heavy lulls. B1051 was the third Falcon 9 booster to complete 14 launches, meaning that SpaceX has gotten so good at routine reusability that it can safely assume that each new Falcon 9 Falcon Heavy side booster can fulfill the roles of more than a dozen expendable boosters.
Ultimately, B1051’s sacrifice left Falcon 9’s expendable upper stage with enough performance to boost Galaxy 31 and 32 into a supersynchronous orbit with an apogee more than 58,400 kilometers (~36,300 miles) above Earth’s surface – almost 1.5 times its circumference. Just last month, two recoverable Falcon 9 boosters helped launch a pair of smaller 4.5-ton (~10,000 lb) satellites to almost identical orbits (~57,500 km vs. ~58,400 km). Expending Falcon 9’s booster thus allowed SpaceX to launch almost 50% more payload to a similar supersynchronous GTO, demonstrating the substantial toll booster reuse incurs on launches to higher orbits.
Galaxy 31/32 was SpaceX’s 52nd launch this year and hit a target set by CEO Elon Musk in January. Musk later raised his goal to 60 launches, but SpaceX has managed an average of one Falcon launch every six days for nearly 12 months and has a strong shot at completing another eight launches before the end of the year.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
âś… Battery Manufacturer: LG Energy Solutions
âś… Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
