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SpaceX Falcon 9 booster spotted in Southern California on journey to Florida
On August 20th, a member of a local California Facebook group happened to spot a SpaceX Falcon 9 booster in transit, an exceedingly rare sight as of late. Moving east, the booster is almost certainly heading to Florida to support a major cluster of 6-8 launches in Q4 2019.
This marks the first time in nearly four months that a flight-proven Falcon 9 booster has been spotted in transit, excluding a lone (unflown) booster captured on its way to McGregor, Texas last month. This also serves as an opportunity to reexamine the status of SpaceX’s expansive fleet of reusable Falcon 9 Block 5 rockets as the company prepares for a busy end of 2019 in the midst of a rare multi-month lull in launch activities.
Based on the timing, its location (Southern California), and the direction it was headed (Eastbound), the rocket spotted on August 20th is almost certainly twice-flown Falcon 9 booster B1051. The booster was likely departing SpaceX’s Vandenberg Air Force Base (VAFB) launch facilities after some two months post-launch inspections and refurbishment, having completed its second launch and landing on June 12th, 2019 in support of the Radarsat Constellation Mission (RCM).
Prior to its successful launch of RCM, B1051 had the historic privilege of supporting the inaugural orbital launch of SpaceX’s Crew Dragon spacecraft, putting the next-gen crew capsule through its paces before a crewed launch debut expected to occur absolutely no earlier than (NET) December 2019. Known as DM-1 (Demo-1), B1051 was subjected to an exceptionally strenuous suite of inspections, analysis, and testing for the mission – from the very first welding sparks to the booster’s McGregor, TX and Florida static fires and launch debut.
Said debut occurred on March 2nd, 2019, after which B1051 landed at sea aboard drone ship Of Course I Still Love You (OCISLY).
SpaceX production experienced an exceptionally frenetic period from early-2018 to mid-2019, in which the company averaged the completion of almost an entire Falcon 9 or Heavy rocket every 1-2 months, building, delivering, launching, and relaunching Falcon boosters B1046 through B1057 from ~January 2018 to April 2019. In the last 3-4 months, the (publicly visible) rate of rocket production has dramatically slowed, presumably an intentional slow-down triggered by SpaceX’s rapidly growing fleet of flight-proven boosters.
In the last four or so months, unaffiliated observers have spotted a grand total of one new Falcon 9 booster on its way from SpaceX’s Hawthorne, CA factory to its McGregor, TX testing facilities. That booster – likely either B1058 for Crew Dragon’s crewed launch debut (Demo-2) or B1059 for SpaceX’s next USAF GPS III launch – was spotted twice headed east in Arizona on July 29th. Prior to that, the next most recent ‘core spottings’ occurred in mid-to-late April, while the most recent since July 29th’s instance is B1051.2’s August 20th appearance. In short, things are unusually quiet on the SpaceX booster transport front.
Rocket fleet logistics
This apparent slowdown in production can be relatively easily explained by the nature of SpaceX’s fleet of boosters, as well as the company’s growing confidence in the extreme reusability nominally permitted by Falcon 9’s Block 5 upgrade. Just a few days ago, SpaceX Vice President of Build and Flight Reliability Hans Koenigsmann reiterated the belief that Falcon 9 Block 5 boosters will be more than capable of safely performing 10 or more launches apiece.
At the moment, SpaceX’s fleet of flightworthy Block 5 boosters is seven strong, composed of B1046.3, B1048.3, B1049.3, B1051.2, B1052.2, B1053.2, B1056.2. Altogether, they have supported a full 17 launches in 15 months, averaging 2.4 launches apiece with a maximum of three launches achieved by three separate boosters. Under the extremely conservative assumption that 60-90 days are needed for post-flight inspections and refurbishment, anywhere from 2-6 of those boosters are already ready for their next launches.
In simple terms, it appears that even a fleet as small as seven Falcon 9 Block 5 boosters may be capable of supporting a vast majority of SpaceX’s commercial launch contracts, while even NASA has come to support launching uncrewed Cargo Dragon missions on flight-proven boosters. In fact, Koenigsmann revealed that a number of customers had nearly come a full 180 degrees in the less than three years that SpaceX has been reflying boosters. Many now actively prefer a flight-proven booster and have come to view them as a more known quantity relative to unproven (i.e. new) hardware.
Aside from a handful of customers – primarily the US military – that explicitly demand new hardware, the rare need for entirely expendable Falcon 9 launches, and the equally rare loss of boosters during unsuccessful landings, SpaceX just doesn’t need nearly as high of a Falcon 9 or Heavy booster production rate to support the same (or even greater) launch cadences.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
