News
SpaceX Falcon 9 briefly incinerates itself after another successful mission
SpaceX completes 16th launch of 2017, aims for at least 19 before year’s end
Following the successful separation of Koreasat 5A from SpaceX’s Falcon 9 second stage, the rocket company has completed its 16th flawless mission of 2017. Several launches still remain in the 2017 manifest, leaving SpaceX with as many as 20 successful launches this year if all goes as planned, and this bodes well for SpaceX’s 2018 goal of 30 or more missions.
-
- Talented photographer Tom Cross documented the launch in person for Teslarati and produced some gorgeous shots. (Tom Cross/Teslarati)
-
- Plenty more to come! (Tom Cross/Teslarati)
Currently coasting in a comfortable geostationary transfer orbit after a wild ride aboard Falcon 9, the launch of Koreasat 5A exemplifies SpaceX’s ever-maturing expertise and comfort with rapid and routine launches and booster recoveries. Falcon 9 is also clearly maturing as a launch system, and has not suffered launch scrubs since the launch of Intelsat 35e in early July. Following first stage separation, Falcon 9 1042 made its way back to Earth and landed aboard Of Course I Still Love You, stationed approximately 350 miles off the East coast of Florida. This marks the 19th successful landing of a Falcon 9 first stage.
Despite suffering some apparently significant fire damage after the recovery of SES-11’s Falcon 9 earlier this month, OCISLY was repaired and sent back into action, performing admirably during its recovery of Koreasat 5A’s Falcon 9 core 1042. The booster may be less than thrilled, as it was captured on camera catching fire just after landing, potentially prematurely removing the possibility of future re-flights if the damage is too severe. SpaceX’s Falcon 9 is effectively a controlled explosion powered by liquid oxidizer and refined kerosene, and boosters cant exactly be faulted for incinerating themselves and their surroundings every once and awhile, although SpaceX almost certainly strives to prevent major fires as much as possible.
-
- What a beautiful day for a rocket landing! (SpaceX)
-
- 1042’s propellant purge became increasingly toasty… (SpaceX)
-
- And the booster finally got some respite from the fire, thanks to OCISLY’s water gun. (SpaceX)
-
- Talented photographer Tom Cross documented the launch in person for Teslarati and produced some gorgeous shots. (Tom Cross/Teslarati)
SpaceX’s largest customers buy into reusability
On top of another successful mission, the last week was accompanied by a flurry of revelations regarding SpaceX’s near-term plans. Earlier today, NASASpaceflight.com revealed information it was provided indicating that NASA has cleared Cargo Dragon missions for launch aboard recovered SpaceX rockets. This is an immensely important achievement that cannot be understated. NASA is SpaceX’s largest and most valuable customer, and SpaceX conducts an array of launches each year for the agency’s Commercial Resupply Services program.
While we wait for official confirmation from NASA itself, we can now look forward to at least two more Falcon 9 reuses in the final two months of 2017, both scheduled for launches in December. CRS-13, aiming for an early December launch, is now expected to use the same Falcon 9 booster that launched CRS-11 in June 2017. On the West coast, Iridium has also agreed to launch several NEXT missions aboard reused Falcon 9s, with the NEXT-4 mission now scheduled to launch from Vandenberg Air Force Base aboard the booster that helped lift the Iridium NEXT-2 payload in June 2017.
All things considered, this is an extraordinary accomplishment. In the first year of commercial reuse, SpaceX has already accomplished three successful missions aboard reused hardware, and is likely to make that five missions before the year is out. There is also a small chance that Falcon Heavy will launch later this year, itself composed of two refurbished boosters and one new booster. The future is looking undeniably bright for SpaceX’s program of rocket reusability.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
