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SpaceX static fires Falcon 9 with satellites on board for the first time in years
SpaceX has successfully completed a Falcon 9 static fire ahead of Starlink’s first dedicated launch, breaking a practice that dates back to Falcon 9’s last catastrophic failure to date.
That failure occurred in September 2016 around nine minutes before a planned Falcon 9 static fire test, completely destroying the rocket and the Amos-6 communications satellite payload and severely damaging Launch Complex 40 (LC-40). Since that fateful failure, all 42 subsequent Falcon 9 and Falcon Heavy satellite launches have been preceded by static fire tests without a payload fairing attached. This process typically adds 24-48 hours of work to launch operations, an admittedly tiny price to pay to reduce the chances of a rocket failure completely destroying valuable payloads. With Starlink v0.9, SpaceX is making different choices.
When supercool liquid oxygen ruptured a composite overwrapped pressure vessel (COPV) in Falcon 9’s upper stage, the resultant explosion and fire destroyed Falcon 9. Perhaps more importantly, the ~$200M Amos-6 satellite installed atop the rocket effectively ceased to exist, a loss that posed a serious threat to the livelihood of its owner, Spacecom. Posed with a question of whether saving a day or two of schedule was worth the potential destruction of customer payloads, both customers, SpaceX, and their insurers obviously concluded that static fires should be done without payloads aboard the rocket.
The only exceptions since Amos-6 are the launch debuts of Falcon Heavy – with a payload that was effectively disposable and SpaceX-built – and Crew Dragon DM-1, in which Falcon 9’s integration with Dragon’s launch abort system had to be tested as part of the static fire. Every other SpaceX rocket launch since September 2016 has excluded payloads during each routine pre-flight static fire.
SpaceX’s Spacecraft Emporium
Why the change of pace on this launch, then? The answer is simple: for the first time ever, SpaceX is both the sole payload/satellite stakeholder and launch provider, meaning that nearly all of the mission’s risk – and the consequences of failure – rest solely on SpaceX’s shoulders. In other words, SpaceX built and owns the Falcon 9 assigned to the mission, the 60 Starlink test satellites that make up its payload, and the launch complex supporting the mission.
Even then, if Falcon 9 were to fail during an internal SpaceX mission, customer launches could be seriously delayed by both the subsequent failure investigation failure and any potential damage to the launch complex. In short, although an internal mission does offer SpaceX some unique freedoms, it is still in the company’s best interest to treat the launch like any other, even if some customer-oriented corners are likely begging to be cut. Additionally, the loss of SpaceX’s first dedicated payload of 60 Starlink satellites could be a significant setback for the constellation, although it may be less significant than most would assume.
This is not to say that SpaceX won’t take advantage of some of the newfound freedom permitted by Starlink launches. In fact, CEO Elon Musk has stated that one of SpaceX’s 2019 Starlink missions will become the first to reuse a Falcon fairing. Additionally, SpaceX is free to do things that customers might be opposed to but that the company’s own engineers believe to be low-risk. Notably, Starlink missions will be an almost perfect opportunity for SpaceX to flight-prove reusability milestones without having to ask customers to tread outside of their comfort zones.
The sheer scale of SpaceX proposed Starlink constellation – two phases of ~4400 and ~12,000 satellites – means that the company will need all the latent launch capacity it can get over the next 5-10 years, at least until Starship/Super Heavy is able to support internal missions. Extraordinary packing density will help to minimize the number of launches needed, but the fact remains that even an absurd 120 satellites per launch (double Starlink v0.9’s 60) would still require an average of 12 launches per year to finish Starlink before 2030.
In the meantime, thoughts of a dozen or more annual Starlink launches are somewhat premature. SpaceX’s first dedicated Starlink launch (deemed Starlink v0.9) is scheduled to lift off no earlier than 10:30 pm EDT (02:30 UTC), May 15th, and is being treated as an advanced but still intermediary step between the Tintin prototypes and a finalized spacecraft design. Still, in an unprecedented step, SpaceX has built sixty Starlink satellites for the development-focused mission, in stark contrast to the six satellites (still a respectable achievement) competitor OneWeb launched in February 2019 as part of its own flight-test program.
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Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
SpaceX’s amended S-1 is sparking a major Tesla merger conversation
The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
