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SpaceX static fires Falcon 9 with satellites on board for the first time in years
SpaceX has successfully completed a Falcon 9 static fire ahead of Starlink’s first dedicated launch, breaking a practice that dates back to Falcon 9’s last catastrophic failure to date.
That failure occurred in September 2016 around nine minutes before a planned Falcon 9 static fire test, completely destroying the rocket and the Amos-6 communications satellite payload and severely damaging Launch Complex 40 (LC-40). Since that fateful failure, all 42 subsequent Falcon 9 and Falcon Heavy satellite launches have been preceded by static fire tests without a payload fairing attached. This process typically adds 24-48 hours of work to launch operations, an admittedly tiny price to pay to reduce the chances of a rocket failure completely destroying valuable payloads. With Starlink v0.9, SpaceX is making different choices.
When supercool liquid oxygen ruptured a composite overwrapped pressure vessel (COPV) in Falcon 9’s upper stage, the resultant explosion and fire destroyed Falcon 9. Perhaps more importantly, the ~$200M Amos-6 satellite installed atop the rocket effectively ceased to exist, a loss that posed a serious threat to the livelihood of its owner, Spacecom. Posed with a question of whether saving a day or two of schedule was worth the potential destruction of customer payloads, both customers, SpaceX, and their insurers obviously concluded that static fires should be done without payloads aboard the rocket.
The only exceptions since Amos-6 are the launch debuts of Falcon Heavy – with a payload that was effectively disposable and SpaceX-built – and Crew Dragon DM-1, in which Falcon 9’s integration with Dragon’s launch abort system had to be tested as part of the static fire. Every other SpaceX rocket launch since September 2016 has excluded payloads during each routine pre-flight static fire.
SpaceX’s Spacecraft Emporium
Why the change of pace on this launch, then? The answer is simple: for the first time ever, SpaceX is both the sole payload/satellite stakeholder and launch provider, meaning that nearly all of the mission’s risk – and the consequences of failure – rest solely on SpaceX’s shoulders. In other words, SpaceX built and owns the Falcon 9 assigned to the mission, the 60 Starlink test satellites that make up its payload, and the launch complex supporting the mission.
Even then, if Falcon 9 were to fail during an internal SpaceX mission, customer launches could be seriously delayed by both the subsequent failure investigation failure and any potential damage to the launch complex. In short, although an internal mission does offer SpaceX some unique freedoms, it is still in the company’s best interest to treat the launch like any other, even if some customer-oriented corners are likely begging to be cut. Additionally, the loss of SpaceX’s first dedicated payload of 60 Starlink satellites could be a significant setback for the constellation, although it may be less significant than most would assume.
This is not to say that SpaceX won’t take advantage of some of the newfound freedom permitted by Starlink launches. In fact, CEO Elon Musk has stated that one of SpaceX’s 2019 Starlink missions will become the first to reuse a Falcon fairing. Additionally, SpaceX is free to do things that customers might be opposed to but that the company’s own engineers believe to be low-risk. Notably, Starlink missions will be an almost perfect opportunity for SpaceX to flight-prove reusability milestones without having to ask customers to tread outside of their comfort zones.
The sheer scale of SpaceX proposed Starlink constellation – two phases of ~4400 and ~12,000 satellites – means that the company will need all the latent launch capacity it can get over the next 5-10 years, at least until Starship/Super Heavy is able to support internal missions. Extraordinary packing density will help to minimize the number of launches needed, but the fact remains that even an absurd 120 satellites per launch (double Starlink v0.9’s 60) would still require an average of 12 launches per year to finish Starlink before 2030.
In the meantime, thoughts of a dozen or more annual Starlink launches are somewhat premature. SpaceX’s first dedicated Starlink launch (deemed Starlink v0.9) is scheduled to lift off no earlier than 10:30 pm EDT (02:30 UTC), May 15th, and is being treated as an advanced but still intermediary step between the Tintin prototypes and a finalized spacecraft design. Still, in an unprecedented step, SpaceX has built sixty Starlink satellites for the development-focused mission, in stark contrast to the six satellites (still a respectable achievement) competitor OneWeb launched in February 2019 as part of its own flight-test program.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
