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SpaceX’s fourth Falcon booster delivery this year hints at rare production uptick
For at least the fourth time in 2021, SpaceX has shipped a new Falcon booster from its Hawthorne, California headquarters and factory to an expansive test and development campus in Central Texas.
By all appearances, SpaceX’s latest delivery could imply that the company is on track to experience its first Falcon booster production uptick in four years. Thanks almost exclusively to the overwhelming success of Falcon reusability, SpaceX has been decreasing booster production year over year since 2017 while (on the whole) still significantly increasing its annual launch cadence. However, that downward booster production trend may have finally come to an end in 2021.
On July 21st, spaceflight journalist Eric Berger spotted a SpaceX Falcon booster – almost impossible to miss on the road – traveling eastbound towards El Paso on a Texas highway. Designed from the start with a maximum diameter (3.6m/12′) explicitly limited to allow Falcon 9 and Falcon Heavy stages to be easily and cheaply transported by road, SpaceX has taken advantage of that capability by making Falcon rockets some of the most extensively tested launch vehicles on Earth.
Most notably, every single Falcon 9 and Falcon Heavy booster and upper stage SpaceX has ever built at its Hawthorne HQ has shipped to McGregor, Texas for qualification testing before being cleared to launch. The exact nature of that qualification testing is unknown but, at minimum, every SpaceX-built stage must eventually complete a clean static fire test before the company deems it qualified for flight and ships it to one of three launch pads.
Before integrated static fire testing, SpaceX also separately tests every single Merlin 1D, Merlin Vacuum, Draco engine, and cold gas thruster before they’re installed on their respective Falcon first stage, second stage, fairing, or Dragon spacecraft back in California. However, Falcon engines, fairings, second stages, and Dragon spacecraft are all small or well-packaged enough to be unassuming on the road. Only Falcon boosters – measuring some 4m (~13 ft) wide and 56m (~190 ft) long and usually wrapped in solid white or black plastic – are routinely spotted in the wild by members of the public.
Those regular public spottings provide the only real glimpse available behind the curtain of SpaceX’s prolific rocket production. Beyond a mishmash of observations from members of the public and the occasional tidbit from CEO Elon Musk, SpaceX – a private company in a very competitive industry – provides no official information about how many Falcon stages it produces each year. That leaves it up to unaffiliated fans to collate and track that activity.
In particular, one Reddit user went to the effort of combing through a decade of those observations to tabulate SpaceX’s annual Falcon first stage production – including Falcon 9 and Falcon Heavy boosters – since 2010. From 2010 to 2017, booster production consistently grew year over year, ultimately peaking at 13 – more than one booster per month – in 2017. Since 2017, booster production has consistently declined, dropping to just five boosters completed in 2020 – the lowest figure since 2013.
Of course, despite building just five new boosters in 2020, SpaceX completed a record 26 Falcon 9 launches, demonstrating just how much of a paradigm shift booster reusability has been for the company. Notably, while booster production has drastically decreased, SpaceX still has to manufacture a new expendable upper stage for every Falcon launch, meaning that – for the most part – Hawthorne is likely as busy as – and soon to be busier than – it was around the 2016-2018 peak.
In a bit of twist, though, that booster production downtick may have bottomed out in 2020. Since May 2020, SpaceX appears to have shipped at least 8 or 9 boosters* from Hawthorne to McGregor. Less than a month ago, a new booster – believed to be Falcon 9 B1069 – went vertical in McGregor ahead of its first wet dress rehearsal and static fire. Less than three weeks later, another new Falcon booster was spotted ready for transport outside of Hawthorne – likely the same booster spotted on its way to McGregor on July 21st.
*Including F9/FH boosters B1061, B1062, B1063, B1064, B1065, B1066, B1067, and B1069
In 2021, SpaceX has delivered one Falcon Heavy (likely B1066) and two Falcon 9 boosters (B1067 and B1069) to McGregor. The mystery booster seen in Hawthorne on July 18th – now likely inside a McGregor hangar as of publishing – is the fourth Falcon first stage to roll out of Hawthorne this year. If SpaceX maintains that average over the next five months, it could ship 6 or even 7 Falcon boosters in 2021 – marking the first apparent production uptick since 2017.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
