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SpaceX’s fourth Falcon booster delivery this year hints at rare production uptick
For at least the fourth time in 2021, SpaceX has shipped a new Falcon booster from its Hawthorne, California headquarters and factory to an expansive test and development campus in Central Texas.
By all appearances, SpaceX’s latest delivery could imply that the company is on track to experience its first Falcon booster production uptick in four years. Thanks almost exclusively to the overwhelming success of Falcon reusability, SpaceX has been decreasing booster production year over year since 2017 while (on the whole) still significantly increasing its annual launch cadence. However, that downward booster production trend may have finally come to an end in 2021.
On July 21st, spaceflight journalist Eric Berger spotted a SpaceX Falcon booster – almost impossible to miss on the road – traveling eastbound towards El Paso on a Texas highway. Designed from the start with a maximum diameter (3.6m/12′) explicitly limited to allow Falcon 9 and Falcon Heavy stages to be easily and cheaply transported by road, SpaceX has taken advantage of that capability by making Falcon rockets some of the most extensively tested launch vehicles on Earth.
Most notably, every single Falcon 9 and Falcon Heavy booster and upper stage SpaceX has ever built at its Hawthorne HQ has shipped to McGregor, Texas for qualification testing before being cleared to launch. The exact nature of that qualification testing is unknown but, at minimum, every SpaceX-built stage must eventually complete a clean static fire test before the company deems it qualified for flight and ships it to one of three launch pads.
Before integrated static fire testing, SpaceX also separately tests every single Merlin 1D, Merlin Vacuum, Draco engine, and cold gas thruster before they’re installed on their respective Falcon first stage, second stage, fairing, or Dragon spacecraft back in California. However, Falcon engines, fairings, second stages, and Dragon spacecraft are all small or well-packaged enough to be unassuming on the road. Only Falcon boosters – measuring some 4m (~13 ft) wide and 56m (~190 ft) long and usually wrapped in solid white or black plastic – are routinely spotted in the wild by members of the public.
Those regular public spottings provide the only real glimpse available behind the curtain of SpaceX’s prolific rocket production. Beyond a mishmash of observations from members of the public and the occasional tidbit from CEO Elon Musk, SpaceX – a private company in a very competitive industry – provides no official information about how many Falcon stages it produces each year. That leaves it up to unaffiliated fans to collate and track that activity.
In particular, one Reddit user went to the effort of combing through a decade of those observations to tabulate SpaceX’s annual Falcon first stage production – including Falcon 9 and Falcon Heavy boosters – since 2010. From 2010 to 2017, booster production consistently grew year over year, ultimately peaking at 13 – more than one booster per month – in 2017. Since 2017, booster production has consistently declined, dropping to just five boosters completed in 2020 – the lowest figure since 2013.
Of course, despite building just five new boosters in 2020, SpaceX completed a record 26 Falcon 9 launches, demonstrating just how much of a paradigm shift booster reusability has been for the company. Notably, while booster production has drastically decreased, SpaceX still has to manufacture a new expendable upper stage for every Falcon launch, meaning that – for the most part – Hawthorne is likely as busy as – and soon to be busier than – it was around the 2016-2018 peak.
In a bit of twist, though, that booster production downtick may have bottomed out in 2020. Since May 2020, SpaceX appears to have shipped at least 8 or 9 boosters* from Hawthorne to McGregor. Less than a month ago, a new booster – believed to be Falcon 9 B1069 – went vertical in McGregor ahead of its first wet dress rehearsal and static fire. Less than three weeks later, another new Falcon booster was spotted ready for transport outside of Hawthorne – likely the same booster spotted on its way to McGregor on July 21st.
*Including F9/FH boosters B1061, B1062, B1063, B1064, B1065, B1066, B1067, and B1069
In 2021, SpaceX has delivered one Falcon Heavy (likely B1066) and two Falcon 9 boosters (B1067 and B1069) to McGregor. The mystery booster seen in Hawthorne on July 18th – now likely inside a McGregor hangar as of publishing – is the fourth Falcon first stage to roll out of Hawthorne this year. If SpaceX maintains that average over the next five months, it could ship 6 or even 7 Falcon boosters in 2021 – marking the first apparent production uptick since 2017.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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