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SpaceX begins Falcon Heavy booster deliveries for first launch in two years
SpaceX’s first Falcon Heavy rocket launch in almost two years has entered the final stages of preparations – flight hardware acceptance testing, delivery, and assembly.
Comprised of five major elements, the vast majority of the challenges of building and launching Falcon Heavy come from the rocket’s three first-stage boosters – each more or less equivalent to a single-core Falcon 9 booster. Falcon Heavy’s twin side boosters are by far the most visually recognizable sign of that similar-but-different nature thanks to the need for aerodynamic nosecones instead of a Falcon booster’s normal interstage (a hollow cylinder).
While easily recognizable, the center core is the most technically Falcon Heavy-specific part of SpaceX’s partially-reusable heavy-lift rocket, requiring a unique airframe relative to side cores, which are essentially Falcon 9 boosters with a few major add-ons. It’s one of those Falcon Heavy side boosters that was spotted traveling by road from SpaceX’s test facilities to a Florida launch pad on Tuesday, January 26th.
For unknown reasons, although SpaceX currently has two reused Falcon Heavy side boosters that flew a second time on the US Air Force’s own STP-2 mission, the company has manufactured all-new boosters – likely at the US military’s request – for the rocket’s fourth launch. Rebadged from AFSPC-44 to USSF-44, that mission will see SpaceX attempt its first-ever direct-to-GEO launch, nominally launching a several-ton mystery satellite directly into geostationary orbit (GEO).
The main challenge of direct-to-GEO launches is the need for a given rocket’s upper stage to coast for hours in orbit and then reignite after that multi-hour coast period. The direct launch profile also demands more delta-V (propellant) than alternative transfer orbits (GTOs) – propellant that must be launched into orbit in addition to the customer’s payload. That requires the use of extremely large and/or efficient rockets, which is why SpaceX is launching USSF-44 with Falcon Heavy instead of a much cheaper and simpler Falcon 9.
Unlike all other direct-to-GEO launches in history, however, Falcon Heavy Flight 4 will (hopefully) mark the first time a rocket launches a payload into geostationary orbit while still recovering a large portion of its first stage. After liftoff, Falcon Heavy side boosters B1064 and B1065 will attempt the first-ever dual drone ship landing at sea, while the rocket’s custom center core will be intentionally expended. According to CEO Elon Musk, that sacrificial-center-core configuration theoretically allows Falcon Heavy to achieve ~90% of its expendable performance while still recovering two otherwise reusable boosters.
As of the first USSF-44 side booster’s appearance in Louisiana, at least one other booster (most likely the mission’s second side booster) has already been spotted at SpaceX’s McGregor, Texas development facilities and may have already completed its own round of static fire acceptance testing. Given the three-month gap between the first USSF-44 side booster’s static fire and a side booster’s appearance in transport, there’s a distant possibility that the booster spotted on January 26th was the second of two side boosters to ship east, but that’s improbable given how much Falcon boosters stick out on the road.
Ultimately, assuming the second USSF-44 side booster’s static fire acceptance test went well, the only major Falcon Heavy-specific hardware SpaceX needs to ship from its Hawthorne, CA headquarters is center core B1066. An upper stage and payload fairing will also have to pass acceptance testing and head to Florida but both will likely be standard Falcon 9-issue hardware, minimizing small-batch uncertainty.
If SpaceX delivers B1066 to McGregor within the next week or two, the center core should be ready to ship to Florida by March or April, leaving SpaceX two or three months to integrate, static fire, and prepare Falcon Heavy for its fourth launch. According to the latest official information from the US military, USSF-44 is scheduled to launch no earlier than (NET) “late-spring 2021,” likely implying late-May or June.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
