News
Watch SpaceX’s Inspiration4 mission launch four private astronauts live [webcast]
Update: SpaceX, Falcon 9, Crew Dragon, the crew, and the weather remain on track for the company’s historic Inspiration4 mission, which is set to become the first dedicated orbital space tourism launch in history.
SpaceX has begun more than four hours of live coverage for the mission, which remains on track to launch no earlier than just before 8:03 pm EDT (00:03 UTC). Tune in below to watch the launch live!
In less than 12 hours, SpaceX will kick off a more than four-hour webcast covering Crew Dragon’s historic Inspiration4 mission – set to be the world’s first all-private orbital astronaut launch and the highest private citizens have ever flown.
Safely tucked inside a once-flown orbital Dragon capsule and riding on a twice-flown Falcon 9 booster, the latter a first for SpaceX, Inspiration4’s approximately five-hour launch window is scheduled to open just before 8:03 pm EDT on Wednesday, September 15th (00:03 UTC 16 Sept). Barring weather or technical delays (or clouds in general), a liftoff ~35 minutes after sunset could produce spectacular views for anyone watching from the ground as Falcon 9 and its immense exhaust plume ascend back into sunlight.
No matter the view, though, Inspiration4 will be a milestone both for SpaceX, spaceflight, and orbital tourism as a whole.
The mission will both be SpaceX’s first private astronaut launch of any kind and the first all-private orbital astronaut launch in history. In a single mission, SpaceX will singlehandedly boost the number of private astronauts that have reached orbit by 50% – a feat only eight other people have achieved. If all goes according to plan, it will also be the first time ever that private citizens have successfully flown to orbit and back on or in a flight-proven rocket or flight-proven spacecraft.
According to SpaceX, Falcon 9 will launch Crew Dragon to an apogee of around 575 km (~357 mi) – more than a third higher than the ISS, the highest humans have flown since 2009, and the highest altitude ever reached by private astronauts. With Inspiration4, SpaceX will also launch astronauts on a twice-flown Falcon 9 booster and simultaneously operate three Dragon spacecraft in orbit for the first time ever, pushing the company’s own technical abilities forward.
Despite the myriad impressive firsts Inspiration4 is set to mark, one thing is certain: it won’t be the last time private astronauts head to (real) space on a SpaceX spacecraft. Already, SpaceX has contracts from Axiom Space for four dedicated private launches to the International Space Station in 2022 and 2023, each carrying up to four private astronauts. Space Adventures – responsible for organizing all eight other non-SpaceX private orbital astronaut launches in history – also has plans to launch a private crew of four to unprecedented heights, though it’s unclear if the mission has secured any customers.
I asked about future non-government missions for SpaceX:
Reed says “the Dragon manifest is getting busier by the minute” with “a growing backlog of commercial astronaut missions.”— Michael Sheetz (@thesheetztweetz) September 14, 2021
Reed says SpaceX is “gearing up” to be able to fly 4-6 Dragon missions per year at minimum.— Michael Sheetz (@thesheetztweetz) September 14, 2021
In an official Q&A held on Tuesday, Benji Reed – SpaceX director of Dragon mission management – said that the company’s “Dragon manifest is getting busier by the minute” with “a growing backlog of commercial astronaut mission.” Reed also expects SpaceX to soon be capable of a minimum of 4-6 Dragon launches annually. Axiom-1, the first fully private astronaut mission to the International Space Station (ISS), is scheduled to launch no earlier than January 2022.
As for Inspiration4, Jared Isaacman, Sian Proctor, Haley Arceneaux, and Chris Sembroski will spend a bit less than three days in orbit and are expected to perform a few small science experiments, take plenty of photos, and host a couple live events over the course of the mission. They’ll also get to take advantage of Crew Dragon’s ‘cupola’ – designed specifically by SpaceX for Inspiration4 and set to be the largest window ever flown in space. A small camera inside the nosecone that will protect that window during ascent and reentry will hopefully allow the crew to take self-portraits with Earth as a spectacular backdrop.
If all goes according to plan, Dragon will reenter and return its private astronauts to Earth around 7pm EDT on Saturday, September 18th. SpaceX is expected to provide live coverage of Inspiration4’s launch and reentry and the launch webcast will begin around 4pm EDT (20:00 UTC), four hours before liftoff.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
