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Watch SpaceX’s Inspiration4 mission launch four private astronauts live [webcast]

(Richard Angle)

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Update: SpaceX, Falcon 9, Crew Dragon, the crew, and the weather remain on track for the company’s historic Inspiration4 mission, which is set to become the first dedicated orbital space tourism launch in history.

SpaceX has begun more than four hours of live coverage for the mission, which remains on track to launch no earlier than just before 8:03 pm EDT (00:03 UTC). Tune in below to watch the launch live!

In less than 12 hours, SpaceX will kick off a more than four-hour webcast covering Crew Dragon’s historic Inspiration4 mission – set to be the world’s first all-private orbital astronaut launch and the highest private citizens have ever flown.

Safely tucked inside a once-flown orbital Dragon capsule and riding on a twice-flown Falcon 9 booster, the latter a first for SpaceX, Inspiration4’s approximately five-hour launch window is scheduled to open just before 8:03 pm EDT on Wednesday, September 15th (00:03 UTC 16 Sept). Barring weather or technical delays (or clouds in general), a liftoff ~35 minutes after sunset could produce spectacular views for anyone watching from the ground as Falcon 9 and its immense exhaust plume ascend back into sunlight.

No matter the view, though, Inspiration4 will be a milestone both for SpaceX, spaceflight, and orbital tourism as a whole.

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The mission will both be SpaceX’s first private astronaut launch of any kind and the first all-private orbital astronaut launch in history. In a single mission, SpaceX will singlehandedly boost the number of private astronauts that have reached orbit by 50% – a feat only eight other people have achieved. If all goes according to plan, it will also be the first time ever that private citizens have successfully flown to orbit and back on or in a flight-proven rocket or flight-proven spacecraft.

According to SpaceX, Falcon 9 will launch Crew Dragon to an apogee of around 575 km (~357 mi) – more than a third higher than the ISS, the highest humans have flown since 2009, and the highest altitude ever reached by private astronauts. With Inspiration4, SpaceX will also launch astronauts on a twice-flown Falcon 9 booster and simultaneously operate three Dragon spacecraft in orbit for the first time ever, pushing the company’s own technical abilities forward.

SpaceX currently has two Dragons – one Crew and one Cargo – docked to the ISS. (Thomas Pesquet – ESA/NASA)

Despite the myriad impressive firsts Inspiration4 is set to mark, one thing is certain: it won’t be the last time private astronauts head to (real) space on a SpaceX spacecraft. Already, SpaceX has contracts from Axiom Space for four dedicated private launches to the International Space Station in 2022 and 2023, each carrying up to four private astronauts. Space Adventures – responsible for organizing all eight other non-SpaceX private orbital astronaut launches in history – also has plans to launch a private crew of four to unprecedented heights, though it’s unclear if the mission has secured any customers.

In an official Q&A held on Tuesday, Benji Reed – SpaceX director of Dragon mission management – said that the company’s “Dragon manifest is getting busier by the minute” with “a growing backlog of commercial astronaut mission.” Reed also expects SpaceX to soon be capable of a minimum of 4-6 Dragon launches annually. Axiom-1, the first fully private astronaut mission to the International Space Station (ISS), is scheduled to launch no earlier than January 2022.

As for Inspiration4, Jared Isaacman, Sian Proctor, Haley Arceneaux, and Chris Sembroski will spend a bit less than three days in orbit and are expected to perform a few small science experiments, take plenty of photos, and host a couple live events over the course of the mission. They’ll also get to take advantage of Crew Dragon’s ‘cupola’ – designed specifically by SpaceX for Inspiration4 and set to be the largest window ever flown in space. A small camera inside the nosecone that will protect that window during ascent and reentry will hopefully allow the crew to take self-portraits with Earth as a spectacular backdrop.

The Inspiration4 crew completed a dry dress rehearsal on Sept 12th. (SpaceX)
A hint of what cupola ‘selfies’ might look like. (SpaceX/Inspiration4)

If all goes according to plan, Dragon will reenter and return its private astronauts to Earth around 7pm EDT on Saturday, September 18th. SpaceX is expected to provide live coverage of Inspiration4’s launch and reentry and the launch webcast will begin around 4pm EDT (20:00 UTC), four hours before liftoff.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X

Tesla is pushing more customers to the Model S and Model X with a new incentive package.

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Credit: Tesla

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.

The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.

Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles

Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:

  • Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
  • Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
  • Supercharging – Charge for free at 70,000+ Superchargers worldwide
  • Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed

Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.

Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.

In all, the value is over $25,000, but this is loosely based on usage.

The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.

As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.

The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.

As for the price bumps, each of the vehicles are now priced as follows:

  • Model S All-Wheel-Drive: $94,990
  • Model S Plaid: $109,990
  • Model X All-Wheel-Drive: $99,990
  • Model X Plaid: $114,990
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Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

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The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.

BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.

The vehicle was first spotted on the MIIT database by CarNewsChinaIt will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.

There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.

Range on the Roadster is 620 miles, beating 280 miles for the BYD.

The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.

The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.

We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.

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Tesla is breaking even its own rules to cap off an intense Q3

Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

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Credit: MarcoRP | X

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.

Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.

Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:

In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:

However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.

Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk

The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.

As a result, it is pushing some ads on YouTube:

It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.

Tesla counters jab at lack of advertising with perfect response

Throw in one of the many incentives it is offering currently, and there will surely be some takers.

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