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SpaceX schedules first Falcon Heavy launch in two years in early October
For the first time in more than two years, SpaceX has a firm launch date for its next Falcon Heavy mission: October 9th, 2021.
Revealed on September 7th as part of a US Space Systems Command presentation at the 2021 Small Payload Ride Share Symposium, October 9th now appears to be the military’s official target date for SpaceX’s fourth Falcon Heavy launch ever. Currently the most powerful and capable commercial rocket in operation and likely to remain so – perhaps alongside Starship – for years to come, Falcon Heavy debuted in February 2018, successfully delivering a mock payload into interplanetary space.
After another 14 months of work, SpaceX then debuted Falcon Heavy Block 5 – an upgraded version of the rocket that took advantage of all of Block 5’s reusability, reliability, and performance improvements. Just two months after Falcon Heavy Block 5’s inaugural April 2019 launch, SpaceX launched the rocket for the third time, supporting a US Air Force rideshare mission, reusing both of Flight 2’s side boosters, and giving the US military a firsthand demonstration of the rocket’s capabilities. However, Falcon Heavy has not flown once since then.
For mostly unknown reasons, Falcon Heavy’s fourth launch – a US military mission known as USSF-44 (formerly AFSPC-44) – has gradually slipped from a late-2020 target to Q1, Q2, Q3, and finally Q4 (October) 2021. SpaceX only began qualifying USSF-44’s Falcon Heavy boosters at its McGregor, Texas test facilities in late September 2020, a few weeks after delays from late-2020 to February 2021 and June 2021 were quietly announced. At that point, the US was deep into the throes of the COVID-19 pandemic’s local peak.
Only in May 2021 did the US military finally directly address major USSF-44 and USSF-52 delays, blaming them on “payload readiness.” Given that the Space Force never blamed SpaceX or rocket availability for what is likely to be a full year of launch delays, the implication is that likely satellite manufacturers Northrop Grumman, Lockheed Martin, Maxar, or Boeing have run into major technical issues. It’s also possible that those payload-side delays have been caused by a combination of supply chain issues and constraints brought on by the ongoing global pandemic.
Meanwhile, USSF-44’s all-new Falcon Heavy rocket appears to have been at Cape Canaveral and more or less ready for flight since Q2 2021 and SpaceX has been hard at work qualifying at least two more Falcon Heavy center cores for at least two additional missions scheduled in H1 2022.
Scheduled to launch no earlier than (NET) October 9th, Falcon Heavy #4 will likely roll out to Kennedy Space Center Pad 39A around 5-7 days prior for a crucial static fire test and pad shakedown. SpaceX is currently scheduled to launch Crew Dragon’s all-private Inspiration4 mission as early as September 14th, giving the company around three weeks to modify Pad 39A and its transporter/erector, gather all four USSF-44 Falcon Heavy stages, and assemble the rocket. Another Crew Dragon mission is then scheduled to launch as early as October 31st, again leaving SpaceX less than three weeks to reconfigure Pad 39A.
Successfully completing that back-to-back-to-back Dragon-FH-Dragon manifest on schedule will be a significant challenge and delays are probably more likely than not. Nevertheless, Falcon Heavy will likely roll out to the launch pad for the first time in more than two years less than a month from today.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
