News
SpaceX kicks off 2023 with second largest rideshare launch
After rounding out 2022 with the world’s last orbital launch, SpaceX has kicked off 2023 with the new year’s first orbital launch – also the second-largest rideshare mission in history.
At 9:56 am EST (14:56 UTC), a SpaceX Falcon 9 rocket lifted off on Transporter-6, the sixth dedicated launch under the company’s Smallsat Rideshare Program. SpaceX says Transporter-6 deployed 114 payloads for dozens of paying customers, making it the second-largest rideshare mission ever launched. In addition, marking the latest apogee of a growing cottage industry largely enabled by SpaceX’s affordable and regular rideshare launch services, Transporter-6 carried an unprecedented number of ‘space tugs’ developed by five separate companies.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
At a minimum, Transporter-6’s expansive payload roster included Launcher’s first Orbiter space tug, Epic Aerospace’s first CHIMERA space tug, Momentus Space’s second Vigoride space tug, and two D-Orbit ION space tugs. While their capabilities vary significantly, all of the space tags or transfer vehicles manifested on the mission have a similar purpose: transporting satellites launched as rideshare payloads from their rocket’s one-size-fits-all parking orbit to an orbit more optimized for each spacecraft’s mission.
In theory, that concept could eventually take the shape of a service that lets operators send their satellites to a wide variety of orbits and still take advantage of the savings enabled by rideshare launches – particularly from SpaceX. But that time has not quite come. At the moment, only a few providers have successfully demonstrated space tugs with propulsion systems, and most of those proven options only allow for small orbit tweaks. One tug built by Spaceflight has partially demonstrated the ability to climb from ~300 kilometers to more than 1000 kilometers. Rocket Lab’s Electron kick stage is arguably the most successful in low Earth orbit, and the company has also shown that Photon – an upgraded version of that kick stage – can send payloads to high Earth orbits or even the Moon.
Future tugs could enable routine changes on the order of hundreds or even thousands of kilometers for multiple payloads per flight. Many prospective providers – including Momentus and Epic – hope to follow up their simpler prototypes (and follow in Rocket Lab’s footsteps) with tugs capable of carrying satellites to high Earth orbits, the Moon, and deep space.
-->SpaceX’s Transporter missions and the space tugs that frequent them all serve the same purpose: getting satellites where they need to go for a diverse range of customers. And Transporter-6 deployed a number of interesting payloads. In partnership with Nanoavionics, French startup Gama launched its first solar sail prototype in the hopes of one day lowering the cost of deep space propulsion and exploration. Momentus will get a second opportunity to demonstrate its Vigoride tug, which is powered by an exotic water plasma propulsion system. Spire launched the first prototypes of an upgraded satellite bus. Orbital Sidekick launched its first Earth observation satellite. Lynk Global launched an in-space cell tower to test the ability to broadcast 5G from space to the ground. Australian startup Skykraft launched its first batch of Block 2 air traffic management satellites and will deploy them with its own free-flying “Deployer 1” – essentially a space tug without propulsion. Planet launched dozens of new SuperDove Earth-imaging satellites. And Ukrainian startup EOS launched Agrisat-1, the country’s first commercial satellite.
Following Transporter-6, SpaceX’s Smallsat Rideshare Program has launched approximately 566 payloads in less than two years. In addition, SpaceX has launched more than 3600 of its own Starlink satellites since November 2019 for a total of well over 4000 satellites launched in a little over three years.
Prior to the end of 2022, SpaceX had never launched a rocket later than December 23rd or earlier than January 6th. That odd gap finally fell at the end of SpaceX’s record-breaking 2022 performance, which saw the company ace 61 Falcon launches in a single calendar year. Transporter-6 will be SpaceX and the world’s first launch of 2023. Never one to stand still, CEO Elon Musk has set SpaceX a target of “up to 100 launches” in the new year.
Rewatch SpaceX and the world’s first orbital launch (and rocket landing) of 2023 below.
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Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
News
Tesla takes a step towards removal of Robotaxi service’s safety drivers
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.
Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers.
This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X.
In-cabin analytics
As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle.
According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin.
Video and audio sharing
A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.
-->Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request.
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Model Y Standard: first impressions from a Premium owner
