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SpaceX kicks off 2023 with second largest rideshare launch
After rounding out 2022 with the world’s last orbital launch, SpaceX has kicked off 2023 with the new year’s first orbital launch – also the second-largest rideshare mission in history.
At 9:56 am EST (14:56 UTC), a SpaceX Falcon 9 rocket lifted off on Transporter-6, the sixth dedicated launch under the company’s Smallsat Rideshare Program. SpaceX says Transporter-6 deployed 114 payloads for dozens of paying customers, making it the second-largest rideshare mission ever launched. In addition, marking the latest apogee of a growing cottage industry largely enabled by SpaceX’s affordable and regular rideshare launch services, Transporter-6 carried an unprecedented number of ‘space tugs’ developed by five separate companies.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
At a minimum, Transporter-6’s expansive payload roster included Launcher’s first Orbiter space tug, Epic Aerospace’s first CHIMERA space tug, Momentus Space’s second Vigoride space tug, and two D-Orbit ION space tugs. While their capabilities vary significantly, all of the space tags or transfer vehicles manifested on the mission have a similar purpose: transporting satellites launched as rideshare payloads from their rocket’s one-size-fits-all parking orbit to an orbit more optimized for each spacecraft’s mission.
In theory, that concept could eventually take the shape of a service that lets operators send their satellites to a wide variety of orbits and still take advantage of the savings enabled by rideshare launches – particularly from SpaceX. But that time has not quite come. At the moment, only a few providers have successfully demonstrated space tugs with propulsion systems, and most of those proven options only allow for small orbit tweaks. One tug built by Spaceflight has partially demonstrated the ability to climb from ~300 kilometers to more than 1000 kilometers. Rocket Lab’s Electron kick stage is arguably the most successful in low Earth orbit, and the company has also shown that Photon – an upgraded version of that kick stage – can send payloads to high Earth orbits or even the Moon.
Future tugs could enable routine changes on the order of hundreds or even thousands of kilometers for multiple payloads per flight. Many prospective providers – including Momentus and Epic – hope to follow up their simpler prototypes (and follow in Rocket Lab’s footsteps) with tugs capable of carrying satellites to high Earth orbits, the Moon, and deep space.
SpaceX’s Transporter missions and the space tugs that frequent them all serve the same purpose: getting satellites where they need to go for a diverse range of customers. And Transporter-6 deployed a number of interesting payloads. In partnership with Nanoavionics, French startup Gama launched its first solar sail prototype in the hopes of one day lowering the cost of deep space propulsion and exploration. Momentus will get a second opportunity to demonstrate its Vigoride tug, which is powered by an exotic water plasma propulsion system. Spire launched the first prototypes of an upgraded satellite bus. Orbital Sidekick launched its first Earth observation satellite. Lynk Global launched an in-space cell tower to test the ability to broadcast 5G from space to the ground. Australian startup Skykraft launched its first batch of Block 2 air traffic management satellites and will deploy them with its own free-flying “Deployer 1” – essentially a space tug without propulsion. Planet launched dozens of new SuperDove Earth-imaging satellites. And Ukrainian startup EOS launched Agrisat-1, the country’s first commercial satellite.
Following Transporter-6, SpaceX’s Smallsat Rideshare Program has launched approximately 566 payloads in less than two years. In addition, SpaceX has launched more than 3600 of its own Starlink satellites since November 2019 for a total of well over 4000 satellites launched in a little over three years.
Prior to the end of 2022, SpaceX had never launched a rocket later than December 23rd or earlier than January 6th. That odd gap finally fell at the end of SpaceX’s record-breaking 2022 performance, which saw the company ace 61 Falcon launches in a single calendar year. Transporter-6 will be SpaceX and the world’s first launch of 2023. Never one to stand still, CEO Elon Musk has set SpaceX a target of “up to 100 launches” in the new year.
Rewatch SpaceX and the world’s first orbital launch (and rocket landing) of 2023 below.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
