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SpaceX follows up Falcon Heavy spectacle with sunrise Falcon 9 launch
SpaceX has followed up Falcon Heavy’s latest spectacle with a Falcon 9 launch shortly after sunrise, producing more ethereal views of the company’s rockets in action.
SpaceX’s visual style is off to a strong start in 2023. All rocket launches are impressive to some degree, but SpaceX has managed to complete Falcon Heavy’s first twilight launch and a Falcon 9 launch backlit by the morning sun less than three days apart. Falcon Heavy kicked off the pair on January 15th with the successful launch of the US Space Force’s USSF-67 mission. Three times more powerful than Falcon 9 and the most capable commercial rocket ever built, Falcon Heavy lifted off shortly after sunset. The fury of its exhaust was amplified by the twilight sky as it rose back into sunlight, producing one of the most visually spectacular launches in SpaceX history.
62 hours later, a Falcon 9 rocket launched from SpaceX’s Cape Canaveral Space Force Station (CCSFS) LC-40 pad with the US military’s sixth upgraded GPS III navigation satellite inside its payload fairing. The mission was a flawless success. Falcon 9 booster B1077 touched down on drone ship A Shortfall of Gravitas eight and a half minutes after liftoff, completing its second orbital-class launch and landing. 90 minutes after leaving the ground, Falcon 9’s upper stage deployed the GPS III SV06 satellite into a nominal transfer orbit with one end at 392 kilometers and the other around 20,170 kilometers (~12,530 mi) above Earth’s surface. The satellite will use its own propulsion to raise itself into a circular orbit, where it will eventually enter operation and begin distributing more accurate location information.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
For unknown reasons, SpaceX delayed the launch 14 minutes, pushing the T-0 time from 7:10 am to 7:24 am – from just before to just after sunrise. As a result, instead of a brief twilight spectacle, Falcon 9 lifted off with the morning sun low in the sky and almost directly behind the rocket from certain perspectives. Rocket solar transits are possibly even rarer than optimal twilight launches, making for an exceptionally impressive pair of back-to-back SpaceX missions.
Heading toward 100?
GPS III SV06 was SpaceX’s fourth launch in the first 18 days of 2023. That pace is far from unusual after the company’s record-breaking 2022, but the fact that three of those missions launched from one pad – LC-40 – is. Over the last six weeks, SpaceX has launched six Falcon 9 rockets from LC-40 – an average of one launch every seven days. That sustained cadence is unprecedented for a single SpaceX pad, and the company has three.
In 2022, LC-40 managed 33 launches – one launch every 11 days. It’s California (SLC-4E) and Kennedy Space Center (Pad 39A) facilities combined to support 28 launches, for a total of 61 Falcon launches last year. It’s well known that SpaceX CEO Elon Musk’s target of 100 launches in 2023 is exceptionally ambitious and could be hard to hit. But already, SpaceX’s performance over the last six weeks is making that unprecedented target more and more achievable.
LC-40 is not alone in its improved cadence. For the workhorse pad’s six launches, SLC-4E managed five launches in the same six-week period. Combined, all three SpaceX pads have supported 11 successful launches in the last 42 days, equating to 95 launches per year if sustained for all of 2023. Having already sustained that pace for six weeks, and with an almost unbelievable 2022 under its belt, launching 100 times in 2023 suddenly seems like a real possibility.
Continuing that relentless push, SpaceX’s next mission – Starlink 2-4 – is scheduled to launch as early as 7:23 am PDT (15:23 UTC) tomorrow, January 19th.
Tesla CEO Elon Musk posted a photo of himself standing with the Optimus production team inside Tesla’s Fremont factory, arms crossed amid workers in hard hats and safety vests. The image captures a pivotal industrial shift: the same facility space once dedicated to building Tesla’s flagship Model S sedan and Model X SUV is now home to the company’s humanoid robot manufacturing line.
Walking the Optimus production line in Fremont pic.twitter.com/ABS0tuRibW
— Elon Musk (@elonmusk) July 1, 2026
Tesla’s Fremont Factory, acquired in 2010 from the former NUMMI joint venture between Toyota and GM, has been the company’s original U.S. manufacturing hub since Model S production began in 2012.
The Model X followed soon thereafter. These premium vehicles offered lower annual volumes, recently around 30,000 combined, compared to the high-volume Model 3 and Model Y lines that continue around the site. Over their combined run, the S and X accounted for roughly 610,000 units.
In late January 2026, during Tesla’s Q4 2025 earnings call, Elon Musk announced the end of Model S and Model X production in Q2 2026. The final vehicles rolled off the line in early May. Rather than retooling for another vehicle, Tesla chose to convert the dedicated S/X assembly area into a dedicated Optimus Gen 3 production line.
Model 3 and Y manufacturing remains unaffected. Tesla’s official Fremont Factory page now lists Optimus alongside the 3 and Y as core products.
The conversion was executed with remarkable speed. After production stopped, crews dismantled the existing vehicle line and installed entirely new modular equipment—including lines sourced from Germany and dozens of sub-lines for actuators, batteries, and other components—in roughly four months.
Musk described the timeline as “insanely fast,” noting it would be unprecedented for any other manufacturer. Initial Optimus output is expected to ramp slowly due to the robot’s roughly 10,000 unique parts and the brand-new production processes involved. The Fremont line targets an eventual capacity of 1 million Optimus units per year.
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Optimus Development Timeline
- August 19, 2021: Optimus (then called Tesla Bot) formally announced at Tesla’s first AI Day. A concept video showed a person in a suit demonstrating the vision for a general-purpose humanoid capable of dangerous, repetitive, or boring tasks using the same AI architecture as Full Self-Driving.
- 2022: Early prototypes displayed. At the second AI Day in September, semi-functional units demonstrated walking across a stage and basic arm movements
- 2023: September videos showed improved capabilities, including sorting colored blocks, precise limb awareness, and holding a Yoda pose.
- 2024-early 2025: Factory integration videos showed Optimus navigating workspaces and handling objects like battery cells.
- January 2026: Gen 3 mass-production activities began at Fremont, with reports of over 1,000 Gen 3 units already operating inside the factory for real-world learning and AI training
- April 2026: Musk confirms Optimus production on converted Fremont line would begin in late July or August 2026. The Gen 3 reveal, originally eyed for Q1, was pushed closer to production start. A second, much larger Optimus factory at Giga Texas is under construction, with volume production targeted for Summer 2027 and long-term capacity of 10 million units annually
- July 1, 2026: Musk’s on-site visit and team photo confirm the Optimus line is operational and the transition is actively progressing
Tesla positions Optimus as potentially its largest project ever, leveraging vertical integration, AI expertise, and car-like manufacturing know-how to scale humanoid robots first for its own factories and later for broader industrial and consumer use.
The Fremont conversion serves as a critical proving ground for this ambitious new chapter in Tesla’s already-rich history.
Investor's Corner
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
Tesla short seller Michael Burry, the subject of the film “The Big Short,” where he was portrayed by Steve Carell, has revealed he has opened a new bet against the stock.
In a new update to his Substack newsletter in a post titled “Trading Post June 30, 2026,” Burry revealed a new set of bets against Tesla, Caterpillar, NVIDIA, Applied Materials Inc., and the iShares Semiconductor ETF.
In regard to Tesla, Burry wrote:
“And finally I shorted Tesla at 416.22. Happy it jumped back to this level.”
This means Burry likely opened his new short position after the company’s recent rally on Wall Street, which saw Tesla shares sink in mid-May, only to recover to well over the $400 mark. Currently, shares trade at around $427.
The company saw a big Tuesday as shares climbed considerably, over 10 percent. The size of the Tesla short was not provided, nor did Burry give any information on the position’s structure, the number of shares, dollar value, or whether options were used in the short.
The Tesla and SpaceX merger everyone is talking about is quietly building
Over the years, Burry has been one of the more vocal critics of Tesla, calling its share price “media inflated,” and saying it was “ridiculously overvalued” as recently as December.
The company has largely transitioned away from being known as an automotive company and instead is much more widely regarded as an AI play, mostly due to its Full Self-Driving efforts, Optimus robot development, and data collection related to both.
This has not pulled those skeptics away from being vocal about their distaste for how Tesla is valued, but there’s no denying that the company is a global force in many things, including sustainable energy, automotive, and AI.
Wedbush Securities is initiating stock coverage on SpaceX (NASDAQ: SPCX), marking the first comments on the company since it went public several weeks ago. Wedbush and its analyst handling coverage, Dan Ives, are widely bullish on fellow Musk company Tesla (NASDAQ: TSLA).
Ives wrote his first note initiating coverage of SpaceX shares on Wednesday with a $190 price target and an ‘Outperform’ rating. The firm believes the company is well positioned off of its IPO because of its wide array of projects, including AI compute power and infrastructure, connectivity projects, and launches.
“We view SpaceX as one of the most differentiated assets within the tech market with a strong footprint across its three core markets, with Starlink driving success with connectivity,” Ives wrote, “Starship launches leading to a demand flywheel and increasing deal flow for its Colossus clusters.”
Elon Musk called it Epic: The full story of SpaceX’s Starship Flight 12
Wedbush leans heavily on Starlink, which they say is the “profitability driver given the strength of its recurring revenue base of ~12 million subscribers as of June 5th.” Ives believes Starlink is still in the “early innings” of penetrating the global telecommunications and broadband market, as it only holds less than a 1 percent share. However, this number is sure to increase over time.
It also highlights the importance of Starship, which it says is an “essential layer” of SpaceX’s overall success. SpaceX developing and displaying the ability to reuse rockets is a major cost and reliability advantage “as it reduces the necessary hardware launch costs while generating a feedback loop for future flights to improve their launch flight rate without accelerating capex spend.”
Finally, SpaceX’s recent AI/Compute projects are also very elementary, Ives writes. It is worth mentioning Wedbush said its $190 price target is derived from a valuation forecast that sees the company yielding roughly $2.48 trillion of implied enterprise value.
There are also some factors that Wedbush did not take into account with its initial coverage. The firm wrote in the note:
“We note that there is optional value coming from Starship’s accelerating scale towards sub-$200/kg unit economics, orbital data centers, and enterprise AI monetization as these factors could drive meaningful upside but these face major hurdles, so we do not take that into account with our valuation.”
SpaceX shares are down just over 2 percent today, trading at around $167 at the time of publication.
Tesla Optimus project fires up as Musk sees production line progress
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
