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SpaceX Inspiration4 Dragon, Falcon 9 booster return to port after flawless mission
After acing a flawless commercial astronaut launch debut, SpaceX’s Inspiration4 Crew Dragon spacecraft, Falcon 9 booster, and the four private astronauts they carried have been safely returned to dry land.
Simultaneously, thanks to a decently executed media strategy, a well-received Netflix documentary, and the spectacular overall success of the Inspiration4 launch, a senior SpaceX engineer and manager says that the company is seeing a major influx in new demand from the ultrawealthy for more private free-flyer missions to orbit. In fact, the amount of interest is so significant that SpaceX may even consider building one or more Dragon spacecraft that would be solely dedicated to private astronaut missions.
Around 8:03pm EDT on Wednesday, September 15th, a twice-flown SpaceX Falcon 9 booster and a new expendable upper stage flawlessly delivered a once-flown Crew Dragon spacecraft and the world’s first all-private crew of astronauts to orbit. As is now routine, Falcon 9 booster B1062 landed on a drone ship without issue, where a robot and human team secured the booster for transport back to Florida. On September 18th, after spending almost three days in orbit, reaching heights higher than any private astronauts have ever experienced, and enjoying the first flight of the world’s largest window in space, Crew Dragon lowered its orbit and completed its fourth successful orbital reentry, descent, and splashdown.
In a post-splashdown press conference, after plenty of congratulations, SpaceX Director of Dragon Mission Management Benji Reed revealed that Inspiration4 appears to have inspired a dramatic uptick in the amount of interest the company’s private spaceflight sales and marketing teams are experiencing. More specifically, Inspiration4 has effectively proven that free-flyer missions in a spacecraft as small as Crew Dragon are not only doable – but potentially enjoyable, too.
As a result, SpaceX is suddenly seeing far more interest in similar free-flyer missions. While not nearly as extensive as one or two-week-long private missions to the International Space Station (ISS), of which SpaceX already has several under contract, free-flyer missions are both substantially cheaper (likely >$25M) and a magnitude easier to coordinate. Due to a combination of apparently poor planning on NASA’s part and a years-old SpaceX launch failure in 2015, the ISS only has two docking ports available to US crewed spacecraft – one of which is likely to be almost permanently occupied for the indefinite future. That lone free port is the only place SpaceX’s new Cargo Dragon 2 spacecraft can dock and must also host a second Crew Dragon (or Boeing Starliner, eventually) every ~6 months during crew hand-offs.
That ultimately means that the slots for additional crew or cargo spacecraft in need of those specific docking ports are incredibly few and far between, while the few that do exist are fickle at best given the high probability of minor launch delays when planning missions months or even years in advance. Put simply, if SpaceX’s prospective private spaceflight customers are interested enough in free-flyer missions to overlook the tradeoffs, it would allow the company to fly private astronauts far more easily, frequently, and cheaply.
Thanks in large part to reusability, which also made Inspiration4 possible anywhere close to the timeframe it actually happened in, private orbital spaceflight could also become far more accessible than it’s ever been as SpaceX gains experience and confidence in Crew Dragon reuse. Prior to Inspiration4, a total of seven private citizens (all extremely wealthy) were able to pay approximately $30M in 2021 dollars to launch to the ISS in a Russian Soyuz spacecraft and spent around two weeks in orbit. Using a flight-proven Dragon capsule and Falcon 9 booster, it’s entirely possible that SpaceX could eventually sell free-flyer missions for as little as $15-20M per seat – and possibly even less – while still ensuring a small profit.
For now, according to Eric Berger and SpaceX customer Axiom Space, that price is closer to ~$40M per free-flyer seat and $55M for a seat on a ~10-day Axiom mission to and from the ISS. It’s quite likely that with those prices, SpaceX’s profit margins on four-person private astronaut launches approach 50%, if not more.
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Tesla is coming to Estonia and Latvia in latest European expansion: report
Tesla seems to be accelerating its regional expansion following its recent launch in Lithuania.
Recent reports have indicated that Tesla has taken a step toward entering the Baltic states by registering new subsidiaries in Latvia and Estonia.
Filings suggest that Tesla is accelerating its regional expansion following its recent launch in Lithuania, with service centers likely coming before full sales operations.
Official entities in Latvia and Estonia
Tesla has established two new legal entities, Tesla Latvia SIA and Tesla Estonia OÜ, both owned by Tesla International B.V., as noted in an EV Wire report. Corporate records show the Estonian entity was formed on December 16, 2025, while the Latvian subsidiary was registered earlier, on November 7.
Both entities list senior Tesla executives on their boards, including regional and finance leadership responsible for new market expansion across Europe. Importantly, the entities are registered under “repair and maintenance of motor vehicles,” rather than strictly vehicle sales. This suggests that Tesla service centers will likely be launched in both countries.
The move mirrors Tesla’s recent Baltic rollout strategy. When Tesla entered Lithuania, it first established a local entity, followed by a pop-up store within weeks and a permanent service center a few months later. It would then not be surprising if Tesla follows a similar strategy in Estonia and Latvia, and service and retail operations arrive in the first half of 2026.
Tesla’s European push
Tesla saw a drop in sales in Europe in 2025, though the company is currently attempting to push more sales in the region by introducing its most affordable vehicles yet, the Model 3 Standard and the Model Y Standard. Both vehicles effectively lower the price of entry into the Tesla ecosystem, which may make them attractive to consumers.
Tesla is also hard at work in its efforts to get FSD approved for the region. In the fourth quarter of 2025, Tesla rolled out an FSD ride-along program in several European countries, allowing consumers to experience the capabilities of FSD firsthand. In early December, reports emerged indicating that the FSD ride-along program would be extended in several European territories until the end of March 2026.
Elon Musk
Elon Musk’s X will start using a Tesla-like software update strategy
The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.
Elon Musk’s social media platform X will adopt a Tesla-esque approach to software updates for its algorithm.
The initiative seems designed to accelerate updates to the social media platform, while maintaining maximum transparency.
X’s updates to its updates
As per Musk in a post on X, the social media company will be making a new algorithm to determine what organic and advertising posts are recommended to users. These updates would then be repeated every four weeks.
“We will make the new 𝕏 algorithm, including all code used to determine what organic and advertising posts are recommended to users, open source in 7 days. This will be repeated every 4 weeks, with comprehensive developer notes, to help you understand what changed,” Musk wrote in his post.
The initiative somewhat mirrors Tesla’s over-the-air update model, where vehicle software is regularly refined and pushed to users with detailed release notes. This should allow users to better understand the details of X’s every update and foster a healthy feedback loop for the social media platform.
xAI and X
X, formerly Twitter, has been acquired by Elon Musk’s artificial intelligence startup, xAI last year. Since then, xAI has seen a rapid rise in valuation. Following the company’s the company’s upsized $20 billion Series E funding round, estimates now suggest that xAI is worth tens about $230 to $235 billion. That’s several times larger than Tesla when Elon Musk received his controversial 2018 CEO Performance Award.
As per xAI, the Series E funding round attracted a diverse group of investors, including Valor Equity Partners, Stepstone Group, Fidelity Management & Research Company, Qatar Investment Authority, MGX, and Baron Capital Group, among others. Strategic partners NVIDIA and Cisco Investments also continued support for building the world’s largest GPU clusters.
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Tesla FSD Supervised wins MotorTrend’s Best Driver Assistance Award
The decision marks a notable reversal for the publication from prior years, with judges citing major real-world improvements that pushed Tesla’s latest FSD software ahead of every competing ADAS system.
Tesla’s Full Self-Driving (Supervised) system has been named the best driver-assistance technology on the market, earning top honors at the 2026 MotorTrend Best Tech Awards.
The decision marks a notable reversal for the publication from prior years, with judges citing major real-world improvements that pushed Tesla’s latest FSD software ahead of every competing ADAS system. And it wasn’t even close.
MotorTrend reverses course
MotorTrend awarded Tesla FSD (Supervised) its 2026 Best Tech Driver Assistance title after extensive testing of the latest v14 software. The publication acknowledged that it had previously criticized earlier versions of FSD for erratic behavior and near-miss incidents, ultimately favoring rivals such as GM’s Super Cruise in earlier evaluations.
According to MotorTrend, the newest iteration of FSD resolved many of those shortcomings. Testers said v14 showed far smoother behavior in complex urban scenarios, including unprotected left turns, traffic circles, emergency vehicles, and dense city streets. While the system still requires constant driver supervision, judges concluded that no other advanced driver-assistance system currently matches its breadth of capability.
Unlike rival systems that rely on combinations of cameras, radar, lidar, and mapped highways, Tesla’s FSD operates using a camera-only approach and is capable of driving on city streets, rural roads, and freeways. MotorTrend stated that pure utility, the ability to handle nearly all road types, ultimately separated FSD from competitors like Ford BlueCruise, GM Super Cruise, and BMW’s Highway Assistant.
High cost and high capability
MotorTrend also addressed FSD’s pricing, which remains significantly higher than rival systems. Tesla currently charges $8,000 for a one-time purchase or $99 per month for a subscription, compared with far lower upfront and subscription costs from other automakers. The publication noted that the premium is justified given FSD’s unmatched scope and continuous software evolution.
Safety remained a central focus of the evaluation. While testers reported collision-free operation over thousands of miles, they noted ongoing concerns around FSD’s configurable driving modes, including options that allow aggressive driving and speeds beyond posted limits. MotorTrend emphasized that, like all Level 2 systems, FSD still depends on a fully attentive human driver at all times.
Despite those caveats, the publication concluded that Tesla’s rapid software progress fundamentally reshaped the competitive landscape. For drivers seeking the most capable hands-on driver-assistance system available today, MotorTrend concluded Tesla FSD (Supervised) now stands alone at the top.
Tesla is coming to Estonia and Latvia in latest European expansion: report
Elon Musk’s X will start using a Tesla-like software update strategy
