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SpaceX’s Moon Starship is a brilliant step towards reusable Mars rockets
SpaceX’s newly-announced Moon Starship is a fairly radical departure from the Mars-focused, fully-reusable vehicle the company has been pursuing for years. Unintuitively, that may be the perfect half-step towards truly reusable Mars rockets.
On April 30th, NASA announced that SpaceX had won $135 million to design and build a highly-customized variant of its reusable Starship spacecraft with the intention of launching a handful of space agency astronauts to the Moon in the mid-2020s. Whether or not that initial seed translates into enough funding to seriously design and build the ship SpaceX has shown off in new renders, it has already broken the ice, so to speak, between the US federal government (or at least NASA) and the company’s ambitious next-generation launch vehicle.
With a substantial amount of money now on the table for SpaceX to begin initial work on its Moon Starship, it’s worth analyzing just how different it is from the Starship the company is working on today.
First and foremost, perhaps the most obvious difference between SpaceX’s ‘base’ Starship and its lunar variant is the rocket’s hull. In the case of the Moonbound ship, SpaceX appears to have returned to a fully-painted vehicle for unknown reasons. More likely than not, that white paint is likely motivated by the fact that proposed NASA Moon landers must (obviously) be capable of landing and safely returning their astronaut cargo back into lunar orbit.
To do that, those landers must be able to sit on the surface of the Moon after landing for at least several days, with longer stays being even better. For Starship, this means that the vehicle must likely be able to keep its cryogenic liquid methane and oxygen propellant from warming up and turning into gas, thus preventing it from igniting its main Raptor engines. White paint is at least a bit more reflective (and thus insulating) compared to Starship’s shiny steel hull but it could also hint at the use of more extensive insulation then sealed off with paint.
This ties into perhaps the most significant functional change to the rocket. While visible in a render of the craft after landing on the Moon, a separate render just before touchdown fully revealed not only the addition of large vacuum-optimized retrothrusters – but a major strategic shift in how Lunar Starship will attempt to land on the Moon.
In short, it appears that SpaceX does not plan on propulsively landing Lunar Starship on the Moon under the power of its main Raptor engines. Instead, three triple-thruster clusters – likely relying on the same methane and oxygen propellant as Raptor – will fire up shortly before touchdown to gently land Starship on the Moon. This approach has significant benefits: the Moon’s gravity is so low (~1/6th of Earth’s) that using even just one engine as powerful as Raptor to land would be incredibly difficult – a single engine could theoretically lift a fully-fueled Starship thanks to low lunar gravity.
Additionally, powerful Raptor engines – even if they could be used to land – would likely dig huge craters in the Moon’s powder-like surface during a landing burn, making it more difficult astronauts to leave the ship to explore their surroundings. However, it also means that SpaceX must design and certify an entirely new kind of vacuum-optimized rocket engine – likely using gas propellant and fed by high-pressure tanks – for an extremely critical part of operations. If those landing engines were to fail, Starship would very likely crash on the Moon, marooning, wounding, or even condemning the astronauts aboard it.
Beyond new thrusters, a radically different landing strategy, and a painted (and possibly insulated) steel hull, Lunar Starship also features what looks like the tip of a Crew Dragon spacecraft in place of its nose, likely including Draco thrusters and a docking port. SpaceX has also copied the concept of Crew Dragon’s trunk section, installing a curved solar array that wraps around a large portion of Starship’s conical nose. Lunar Starship also offers what looks like the first official glimpse into a new style of Starship landing legs, prototypes of which are already installed on Starship SN4.
Simplicity first (ish)
Additionally, SpaceX has chosen to entirely exclude a windward heat shield from Lunar Starship, as NASA’s plan is (rather painfully) to launch astronauts to the Moon with SLS and carry them to lunar orbit and back to Earth on Orion. Starship also appears to be missing its complex and extensive habitation module and massive gallery window. All that absent hardware is almost certainly meant to dramatically simplify Starship to the point that even NASA would consider funding its development. Incredibly, that strategy appears to have worked and it’s possible that we could see Lunar Starships flying to the Moon as early as 2022.
While a stop at the Moon is decidedly one-way and requires a bit of a one-off Starship variant, what SpaceX has really done is found a way to get NASA to help fund the development of its fully-reusable next-generation launch system. Even if NASA’s Artemis program dies, flounders, or goes nowhere, SpaceX will likely still benefit significantly, much in the same way that NASA’s assistance developing Cargo Dragon and Falcon 9 was a huge boon for the company.
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Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
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The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
