News
SpaceX high-altitude Starship debut go for a second launch attempt
Update (Dec 9th): All signs point to a second attempt at SpaceX’s high-altitude Starship launch debut sometime near the end of today’s window, likely no earlier than 3:30-4 pm CST (UTC-6).
Amazingly, the actual pilot of the NASA WB-57 reconnaissance aircraft tasked with capturing aerial photos and videos of Starship SN8’s first flight is on Twitter and confirmed that the aircraft had been just a few minutes from takeoff before SpaceX chose to delay the launch for a few more hours. Thankfully, as of 2 pm CST, ground equipment activity at the pad is rapidly picking up – a good sign that SN8 launch preparations are well underway.
Stay tuned for SpaceX’s official Starship SN8 launch livestream around five minutes before liftoff and tune into NASASpaceflight.com’s excellent coverage below to keep up to date on launch proceedings.
Update: Starship serial number 8 (SN8) aborted its high-altitude launch debut at the last second, ending today’s attempt for SpaceX.
Depending on why one or several of the steel rocket’s three advanced Raptor engines aborted their ignition, SpaceX has backup launch windows and airspace closures from 8am to 5pm CST (UTC-6) on December 9th and 10th. Stay tuned for updates on the cause of the abort and whether Starship SN8 can be prepared for another attempt less than a day from now.
In a last-minute surprise, SpaceX appears to have secured NASA support for Starship SN8’s first flight in the form of a space agency reconnaissance jet often used to capture aerial photos and videos of spaceflight events.
Primarily intended to capture those views for developmental, data-gathering purposes, NASA WB-57 jets have recently been used to milestones like SpaceX’s explosive Crew Dragon In-Flight Abort test and Demo-2 astronaut launch/reentry debut. Likely made possible by a $135 million Starship Moon lander development contract awarded by NASA in April, the space agency has positioned itself to benefit from SpaceX’s success and leverage the company’s extensive internal investments.
Aside from exemplifying NASA’s new and promising relationship with SpaceX’s Starship development program, the use of space agency surveillance assets also serves as a convenient barometer to judge Starship SN8’s launch timing with.
As of publishing (1:30 pm EST, UTC-5), NASA’s WB-57 jet is scheduled to take off from Houston’s Ellington Airport at 2:12 pm CST, arriving ‘on station’ in the vicinity of SpaceX’s Boca Chica, Texas launch pad around 3:10 pm. With NASA assets now in play, Starship SN8 is unlikely to lift off before the jet is in place, meaning that the rocket’s 12.5 km (~7.8 mi) launch debut is now scheduled sometime between ~3:15 pm and 5 pm CST (UTC-6).
SpaceX CEO Elon Musk recently reiterated his prediction that Starship SN8 has a ~33% chance of successfully launching, reaching an apogee of ~12.5 km, free-falling belly-first most of the way back to earth, performing a radical flip maneuver, and landing intact. With Starship SN9 – effectively a refined clone of SN8 – practically complete and ready to roll to the launch pad, SpaceX’s hardware-rich development program means that almost any SN8 outcome at all will produce valuable data.
For a program like Starship, the success of any early prototype is better judged on the quantity and quality of data gathered and lessons learned than on the survival of hardware. Even so, SpaceX is clearly working to give Starship SN8 the best possible shot at survival and a successful landing would be a truly spectacular outcome. Stay tuned for updates as we track towards SN8’s first flight!
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
