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SpaceX and “new space” up against traditionalists for future of NASA
Speculation about the direction of NASA under the Trump Administration has been circling for weeks, and although there are still no definite answers, there’s finally some news about the process being executed.
According to internal White House advisory documents obtained by Politico, there’s a huge push from many advisors for NASA to be used as a driver for privatized space technology; however, that push is bringing the rift between traditional NASA contractors and the “new space” companies like SpaceX and Blue Origin to a head. NASA’s $19 billion dollar budget is simply not large enough to accommodate both commercially-driven and traditional visions for the agency. The struggle is real, apparently, and it isn’t just affecting inner White House circles, either.
Earlier this week, the Commercial Spaceflight Federation (CSF) surprised its audience by endorsing NASA’s Space Launch System (SLS), the heavy lift rocket being built to launch future NASA missions. In his remarks at the FAA’s Commercial Space Conference, CSF chairman Alan Stern characterized the SLS as a “resource” that could be complimentary to commercial space activity.
The surprise at this announcement comes in part from the fact that Boeing, a traditional NASA contractor and one-half of the government-customer-only launch service United Launch Alliance (ULA), is the prime contractor for the SLS. The cost comparison between private and government contracted technology is the issue.
Cost Effectiveness is Key
The billions of dollars it will take to fully develop SLS plus the high cost of launch missions is hard to justify when, for example, SpaceX estimates under $100 million dollars per flight on its upcoming heavy launch vehicle, Falcon Heavy.
SLS is estimated to be capable of carrying many times the payload weight of SpaceX’s vehicle, but it would still cost much less to use multiple SpaceX vehicles for a multi-part payload rather than justify the huge cost for a single launch. That, or one could argue that the cost of a SpaceX or Blue Origin developed vehicle in line with the SLS’s capabilities would be much more cost effective given the pricing record thus far. It also should be noted that such vehicles are, in fact, being designed by these companies already, albeit mostly still in non-tangible state. SpaceX has its Mars-bound Interplanetary Transport System (or “BFR” if you like), and Blue Origin has its “New Armstrong” in the works.
What about Congress?
The push from White House advisers will face obstacles in Congress as well. Space subcommittee members in both the House and Senate have discussed some of the details included in a draft 2017 NASA Authorization Act, the legislation which will define NASA’s priorities, and considering their comments alongside prior legislative drafts, “stay the course” looks to be the general direction. Concern over NASA’s need for “constancy of purpose” is a big driver, as missions requiring long-term development suffer when directives vary too widely from one presidential administration to another.
While prior presentations of NASA Authorization Acts have been lengthy and mostly inviting little to no controversy, they all still contain a requirement to use the SLS and Orion, NASA’s crew capsule under development, for deep space activity and anywhere else suitable. Such emphasis would likely clash with those advocating for transforming NASA’s role to one supporting commercial launch vehicles, especially those promoting the elimination of the SLS entirely.
Also, with thousands of NASA-dependent jobs on the line in the districts hosting SLS development facilities, the stakes are high for any congressional representatives thinking of supporting major shifts for NASA. The lines seem to have been drawn in the proverbial sand.
What about Mars?
News of commercial space supporters advocating for a NASA transition inside the White House may sound hopeful to those rooting for more privatized space technology; however, for colonization dreamers, Mars looks to be a carrot teased at the end of a “Moon first” road. The internal White House documents call for Moon development to begin by 2020, Mars falling under the “and beyond” category of capabilities that could be possible with an overhauled NASA.
In that light, the proposed NASA bills might sound like a Cinderella story for Mars enthusiasts: In order to go to the Prince’s ball (Mars), a whole host of lengthy chores (cis-lunar activity, Moon base, use the SLS, etc.) must be completed first.
If “Moon first” becomes the winner in the end, it still wouldn’t likely interfere with Elon Musk’s Mars plans but rather help them along with all the new space infrastructure launch income for SpaceX. And to continue with the Cinderella bit, we know there’s no way Musk would make it home by midnight anyway, although he does seem to have an affinity for mice.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
