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SpaceX and “new space” up against traditionalists for future of NASA

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Speculation about the direction of NASA under the Trump Administration has been circling for weeks, and although there are still no definite answers, there’s finally some news about the process being executed.

According to internal White House advisory documents obtained by Politico, there’s a huge push from many advisors for NASA to be used as a driver for privatized space technology; however, that push is bringing the rift between traditional NASA contractors and the “new space” companies like SpaceX and Blue Origin to a head. NASA’s $19 billion dollar budget is simply not large enough to accommodate both commercially-driven and traditional visions for the agency. The struggle is real, apparently, and it isn’t just affecting inner White House circles, either.

Earlier this week, the Commercial Spaceflight Federation (CSF) surprised its audience by endorsing NASA’s Space Launch System (SLS), the heavy lift rocket being built to launch future NASA missions. In his remarks at the FAA’s Commercial Space Conference, CSF chairman Alan Stern characterized the SLS as a “resource” that could be complimentary to commercial space activity.

The surprise at this announcement comes in part from the fact that Boeing, a traditional NASA contractor and one-half of the government-customer-only launch service United Launch Alliance (ULA), is the prime contractor for the SLS. The cost comparison between private and government contracted technology is the issue.

Cost Effectiveness is Key

The billions of dollars it will take to fully develop SLS plus the high cost of launch missions is hard to justify when, for example, SpaceX estimates under $100 million dollars per flight on its upcoming heavy launch vehicle, Falcon Heavy.

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SLS is estimated to be capable of carrying many times the payload weight of SpaceX’s vehicle, but it would still cost much less to use multiple SpaceX vehicles for a multi-part payload rather than justify the huge cost for a single launch. That, or one could argue that the cost of a SpaceX or Blue Origin developed vehicle in line with the SLS’s capabilities would be much more cost effective given the pricing record thus far. It also should be noted that such vehicles are, in fact, being designed by these companies already, albeit mostly still in non-tangible state. SpaceX has its Mars-bound Interplanetary Transport System (or “BFR” if you like), and Blue Origin has its “New Armstrong” in the works.

What about Congress?

The push from White House advisers will face obstacles in Congress as well. Space subcommittee members in both the House and Senate have discussed some of the details included in a draft 2017 NASA Authorization Act, the legislation which will define NASA’s priorities, and considering their comments alongside prior legislative drafts, “stay the course” looks to be the general direction. Concern over NASA’s need for “constancy of purpose” is a big driver, as missions requiring long-term development suffer when directives vary too widely from one presidential administration to another.

While prior presentations of NASA Authorization Acts have been lengthy and mostly inviting little to no controversy, they all still contain a requirement to use the SLS and Orion, NASA’s crew capsule under development, for deep space activity and anywhere else suitable. Such emphasis would likely clash with those advocating for transforming NASA’s role to one supporting commercial launch vehicles, especially those promoting the elimination of the SLS entirely.

Also, with thousands of NASA-dependent jobs on the line in the districts hosting SLS development facilities, the stakes are high for any congressional representatives thinking of supporting major shifts for NASA. The lines seem to have been drawn in the proverbial sand.

What about Mars?

News of commercial space supporters advocating for a NASA transition inside the White House may sound hopeful to those rooting for more privatized space technology; however, for colonization dreamers, Mars looks to be a carrot teased at the end of a “Moon first” road. The internal White House documents call for Moon development to begin by 2020, Mars falling under the “and beyond” category of capabilities that could be possible with an overhauled NASA.

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In that light, the proposed NASA bills might sound like a Cinderella story for Mars enthusiasts: In order to go to the Prince’s ball (Mars), a whole host of lengthy chores (cis-lunar activity, Moon base, use the SLS, etc.) must be completed first.

If “Moon first” becomes the winner in the end, it still wouldn’t likely interfere with Elon Musk’s Mars plans but rather help them along with all the new space infrastructure launch income for SpaceX. And to continue with the Cinderella bit, we know there’s no way Musk would make it home by midnight anyway, although he does seem to have an affinity for mice.

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

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In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

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Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

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Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

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The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

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The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

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Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

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I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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Tesla takes a step towards removal of Robotaxi service’s safety drivers

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.

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Credit: Tesla

Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers. 

This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X. 

In-cabin analytics

As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle. 

According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin. 

Video and audio sharing

A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.

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Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request. 

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle. 

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