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SpaceX's next rocket launch on track to break a 20-month-old booster reusability record
Scheduled as early as next week, SpaceX’s next rocket launch could see the company break a 20-month-old record that is closely intertwined with the reusability of its Falcon 9 and Falcon Heavy boosters.
Unsurprisingly, that record – if broken – will tag along on one of up to two dozen Starlink satellite launches SpaceX has planned for 2020. The fourth launch of upgraded Starlink v1.0 satellites and fifth dedicated launch overall, SpaceX’s next Starlink mission – deemed Starlink V1 L4 – is currently set to lift off no earlier than (NET) 10:46 am EST (15:46 UTC) on February 15th. As usual, the mission’s Falcon 9 booster will attempt to land aboard drone ship Of Course I Still Love You (OCISLY), while SpaceX recovery ships Ms. Tree and Ms. Chief may attempt to catch both Falcon payload fairing halves for the third time ever.
According to Next Spaceflight, SpaceX has assigned thrice-flown Falcon 9 booster B1056 to the Starlink launch, potentially making it the fourth SpaceX rocket to complete four separate launches. However, while SpaceX’s fourth fourth-flight milestone is significant, B1056 is – barring delays – also set to break a record that could be even more important for rocket reusability.
SpaceX’s 10th finished Falcon 9 Block 5 booster, B1056 completed a flawless launch and landing debut on May 4th, 2019, sending Cargo Dragon on its way to orbit for CRS-17, the spacecraft’s 17th International Space Station (ISS) resupply mission. Instead of a more normal return-to-launch-site (RTLS) recovery at SpaceX’s Cape Canaveral-based Landing Zone, SpaceX opted to land the booster on drone ship OCISLY.
It’s believed that SpaceX and NASA made that decision out of an abundance of caution after an attempted LZ recovery following the Falcon 9 B1050’s CRS-16 Cargo Dragon launch saw the booster lose control and crash-land in the Atlantic Ocean less than a mile off the coast.
Regardless, SpaceX’s subsequent CRS-17 Cargo Dragon launch went exactly as planned and Falcon 9 B1056 landed smoothly aboard drone ship OCISLY. Less than two days after returning to Port Canaveral, B1056 even became the first SpaceX booster to have its landing legs retracted – a small but significant step along the path to true airplane-like reusability. 82 days later, B1056 successfully completed its second launch, sending another Cargo Dragon its CRS-18 resupply mission before landing at LZ-1. The booster completed its third mission a bit less than five months later, placing the 6800 kg (15,000 lb) Kacific-1 communications satellite into geostationary transfer orbit (GTO) on December 16th, 2019.
Now, SpaceX wants to launch B1056 for the fourth time as early as February 15th. Close observers will note that that would imply just 61 days between B1056’s Kacific-1 and Starlink V1 L4 launches, a feat that would make it SpaceX’s fastest ‘booster turnaround’ ever. Currently, that record stands at 71 days and was actually achieved just a month after SpaceX debuted Falcon 9’s reusability-focused Block 5 upgrade. However, that record turnaround was actually achieved by the B1045, SpaceX’s last Falcon 9 Block 4 booster.
Surprisingly, the closest SpaceX’s upgraded Block 5 rockets have gotten to beating B1045’s 71-day record was when the company turned around Falcon Heavy side boosters B1052 and B1053 in just 74 days before completing the giant rocket’s third orbital launch since February 2018. Now, barring calamities worthy of a ten-day delay, it looks likely that Falcon 9 booster B1056 will beat out the current record-holder by up to ten days (~15%).
According to a SpaceX engineer’s January 2020 presentation, SpaceX is currently capable of landing, refurbishing, and relaunching Falcon 9 and Falcon Heavy boosters in about a month (~30 days). With Falcon 9 B1056’s Starlink V1 L4 launch, SpaceX will hopefully be taking its biggest step in 20 months towards the goal of reusing Falcon boosters in a matter of days.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
