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SpaceX’s rocket reusability dream is within reach after fastest recovery yet
SpaceX and CEO Elon Musk’s rocket reusability dream appears to be within reach for the first time ever after technicians managed to retract the most recently-launched Falcon 9 booster’s landing legs and bring it horizontal in record time.
On the heels of a SpaceX’s second orbital-class Falcon 9 launch, landing, and recovery just this month, the recovery milestone could mean that booster B1059 is being prepared for the fastest turnaround in the company’s history. Together, with two Starlink launches now complete less than two weeks into June 2020 and a third internet satellite mission scheduled as early as June 22nd, the odds are better than ever that SpaceX will be able to pull off a record launch cadence heading into the second half of the year.
Averaged out, a sustained frequency of one launch every ~7 days would give SpaceX the ability to perform more than 50 orbital launches annually. In fact, just earlier this year, an environmental impact assessment completed for upgrades at Kennedy Space Center (KSC) Pad 39A revealed plans for as many as 70 annual launches from SpaceX’s two Florida pads by 2023.
Technically, SpaceX has already demonstrated that those two Florida launch pads – KSC Pad 39A and Cape Canaveral Air Force Station (CCAFS) LC-40 – are able to support 60-70 annual launches when pushed to their limits, with the latter pad recently performing two launches in just nine days for a potential maximum of 40 launches in one year. If SpaceX can pull off four Falcon 9 launches in 27 days, as it’s currently scheduled to do, the company will have already come a majority (75%) of the way to demonstrating that its fleet of Falcon rockets is also up to the task.
Currently the newest flown booster in SpaceX’s Falcon 9 fleet, the company has also wasted no time processing B1059 after ~8 am EDT return to Port Canaveral, kicking off landing leg retraction scarcely eight hours after berthing. B1059’s first sea recovery was also the second use of drone ship Of Course I Still Love You’s (OCISLY) upgraded Octagrabber, a tank-like robot used to keep technicians safe while remotely securing Falcon boosters on the high seas.
Octagrabber 2.0
By all appearances, SpaceX is using a new recovery method debuted with Falcon 9 booster B1058 earlier this month for the second time. With that significant operational tweak, the company no longer has to crane Falcon 9 boosters off of the drone ship before it can begin landing leg retraction – itself a process that’s barely a year old. By entirely supporting a booster with an upgraded Octagrabber robot and retracting its legs in situ, SpaceX can completely skip a recovery processing step, only lifting the rocket once it’s ready to be broken over (brought horizontal) and loaded onto a transporter.
Unsurprisingly, on its first use, the improved efficiency allowed SpaceX to process a booster faster than any before it, breaking the previous record of ~1.9 days from port arrival to departure on a horizontal transporter. Now, B1059 is already on pace to beat B1058’s weeks-old recovery turnaround record. Extra-efficient recovery processing and the unprecedentedly rapid booster reuse it could soon enable will be crucial if SpaceX hopes to sustain a cadence of 3-6 Falcon 9 launches per month over the next few years.
Such a cadence is a necessity for the expedient deployment of the 12,000 to 40,000-satellite Starlink internet constellation. With SpaceX all but guaranteed to demonstrate three Starlink launches in a single month (in fact, less than three weeks), the company is making rapid progress in the right direction.
Speeding through recovery
In fact, as of writing, Falcon 9 B1059 has already had all four landing legs retracted and was lifted off drone ship OCISLY, broken over, and placed on SpaceX’s custom booster transporter less than 10 hours after it arrived in port. A step further, SpaceX took an incredible 8-9 hours after docking to bring the booster horizontal, crushing the previous record – ~27 hours – by a factor of three or more.
Given that unprecedented expediency, it wouldn’t be crazy to imagine that SpaceX could be aiming for a record-breaking booster turnaround on one of its next few Starlink launches, scheduled June 22nd and sometime in July. Held by the late booster B1056, SpaceX’s current turnaround record (the time between two launches) is 62 days, while the company and CEO Elon Musk’s ultimate reusability goal is to fly the same booster twice in just 24 hours.
Drone ship recoveries, of course, will almost always require at least a few extra days to travel back to port. Still, the fact that 99% of the processing needed to transport a booster can now be finished in as few as ~8 hours is the first unequivocal proof that a 24-hour turnaround is within SpaceX’s reach – so long as the rocket lands on land or the time in transit is excluded.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
