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SpaceX retracts latest rocket’s landing legs in impressive feat of durability
A SpaceX Falcon 9 booster had all four of its landing legs successfully retracted after a flawless fourth launch and landing, highlighting the impressive margins and durability of the rocket’s upgraded Block 5 design.
On April 22nd, Falcon 9 booster B1051 lifted off on its fourth orbital-class mission – also its second 60-satellite Starlink launch this. Around eight minutes later, B1051 successfully landed aboard drone ship Of Course I Still Love You (OCISLY), ending a back-to-back streak of failed ocean recoveries for SpaceX and verifying that the cause of a March 2020 in-flight engine failure had been rectified. After the loss of booster B1056 and B1048 in February and March, it was also simply a relief to have B1051 safe and sound aboard OCISLY, ensuring that the rocket should be able to support another launch in the near future.
After sailing in port on April 26th, SpaceX technicians lifted a booster off of drone ship OCISLY’s deck for the first time since late January – coincidentally (or maybe not) also Falcon 9 B1051. Two days after its arrival in port and transfer onto dry land, SpaceX successfully retracted all of the massive booster’s landing legs in less than three hours and had it ready for transport less than two hours after that. While B1051’s brisk fourth recovery didn’t break any records, it still serves as a reminder of Falcon 9’s impressive durability in light of the landing it experienced just ~85 days prior.
B1051’s successful leg retraction after its fourth launch and landing is particularly impressive for one main reason: after its third launch, the booster suffered perhaps the hardest drone ship landing any Block 5 rocket has thus far experienced.
Taken in March 2019 and February 2020 after Falcon 9 B1051’s first and third launches and landings, the photo below reveals just how hard a landing B1051 experienced after its Starlink-4 launch. Built almost entirely out of carbon fiber composites and mounted directly to the rocket’s tank walls, Falcon’s telescoping landing legs rely on something known as a ‘crush core’ – made out of aluminum honeycomb – that’s designed to intentionally collapse under a very specific amount of stress.
The crush core is situated in the very tip of the cylindrical leg booms and is easily visible above on the left, while it has nearly disappeared in the right (after) photo after an exceptionally hard landing used up what looks like 90+% of the booster’s safety margin. In other words, if B1051 had landed just a little harder after its third launch, it’s possible that the booster’s landing leg booms would have used up all their crush cores and been driven into the kerosene tank they attach to, potentially totaling the Falcon 9 first stage.
Instead, while clearly a rough landing, B1051 appears to have had its landing leg crush cores replaced and was made ready for another Starlink launch less than three months after that exceptionally hard landing. In other words, despite the rarity of similar hard landings over dozens of recent booster landings, SpaceX was apparently almost entirely unconcerned about the rocket’s state.
As usual, the company almost certainly checked the structural integrity of B1051’s major welds and landing leg hardware before certifying the vehicle for its fourth launch, but the fact that its reuse was so seemingly unexceptional is a testament to the sheer durability of SpaceX’s reusable rocket boosters. Thanks to the modularity of its design, B1051 should have no trouble performing at least several more orbital-class launches over the next several months (if not years). More likely than not, the Falcon 9 Block 5 rocket will fly again just two or so months from now on another Starlink mission, of which SpaceX has 20+ nominally scheduled this year alone.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
