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SpaceX Starlink, Starship programs crush funding goals, raise $2 billion
On the heels of a successful ~$350 million fundraising round, SpaceX has crushed its own expectations of a second, far more ambitious fundraiser, likely ensuring stable Starship and Starlink development for years to come.
First reported by Bloomberg on July 23rd, SpaceX’s second investment round of 2020 initially pursued $1 billion in funding, boosting the company’s valuation to $44 billion. Less than four weeks later, an August 18th SEC filing revealed that SpaceX had more than doubled its offering after it received overwhelming interest from prospective investors.
According to the regulatory document, SpaceX has now secured an incredibly $1.9 billion of a $2.06 billion of new funding for its Starlink and Starship programs, likely guaranteeing the health of both expensive development programs for 12-18+ months. Alternatively, the company could feasibly speed up either or both programs by a substantial amount with such a massive capital injection, shrinking the time required for Starship to reach orbit and begin operational launches and for Starlink to begin serving customers and generating revenue.
Prior to August 2020, SpaceX had raised a total of ~$3.4 billion over ~12 years of major funding rounds. In 2015, Google and Fidelity invested $1 billion in SpaceX – a round that remained the company’s biggest until now. Once again primarily driven by Fidelity, if SpaceX successfully closes the $2 billion series it kicked off last month, the company’s funding to date will jump nearly 60% in a single round.
Very few companies in history can claim to have closed an oversubscribed $2 billion funding round, making it easy to say that SpaceX is currently one of the hottest private investment opportunities in the world. There are several likely reasons that help explain why.
The track record of companies run by Elon Musk likely plays a huge role in investor confidence. Against all odds and in the face of hordes of detractors and naysayers, Tesla has shaped itself into the world’s premier electric vehicle (EV) manufacturer and managed to do so while still becoming a profitable (or at least sustainable) company. As a result, the value of $TSLA has exploded in 2019 and 2020, turning it into one of the most lucrative investments in years.
SpaceX has proven itself to be just as disruptive – if not more so – in the aerospace industry, designing, building, and fielding industry-leading rockets and spacecraft that are years ahead of “competition” and doing so with cost efficiency that competitors and national space agencies did not believe was possible. As a result, SpaceX now owns a vast majority of the global commercial launch market, is the only entity on Earth operating orbital-class reusable rockets, and is the only company capable of both building and launching its own satellite constellations.
From an investment perspective, the commercial launch market likely makes most eyes glaze over. Starlink, however, has the potential to tap into a large portion of a global communications market worth hundreds of billions to more than a trillion dollars. Building a satellite constellation large and capable enough to do so is an extraordinarily expensive ordeal no matter how efficient SpaceX is, but once it’s even partially complete, it could almost effortlessly magnify the company’s annual revenue by 5-10x.
Once Starlink is able to serve millions of customers, it could easily become self-sustaining. With tens of millions of customers, it could become a veritable cash cow, generating >$6 billion in annual revenue on annual upkeep and operating costs of $1-2 billion at most (conservatively estimating 24 Starlink launches per year for $50 million each).
This doesn’t even account for Starship, which could effectively create whole new markets for space access if SpaceX is able to achieve its ambitious design goals. For Starlink, though, Starship would be equally game-changing by making constellation deployment at least ~7 times more cost-effective than Falcon 9 (~400 vs. ~60 satellites per launch).
Regardless, with at least $1.9 billion soon to be in the bank, it should be clear that any doubt that SpaceX has the resources it needs to sustain its Starlink and Starship development programs for one or several more years is woefully misplaced.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
