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SpaceX’s recent Starship testing challenges don’t worry Elon Musk
In his latest burst of tweets, SpaceX CEO Elon Musk says he isn’t all that worried about a duo of recent Starship prototype failures and talked next steps for the next few Starships.
Aside from SpaceX’s South Texas rocket factory, Musk also touched on progress being made on the cutting-edge Raptor engine set to power Starships and their boosters, revealing a small production milestone in the process. The CEO says that SpaceX has already begun building its 26th Raptor engine, a sign that Raptors may actually be waiting on Starships in a turn of events. Back when SpaceX was busy testing its low-fidelity Starhopper testbed, the ship actually had to wait several months for the full-scale Raptor engine’s design to mature enough to support 15-30+ second hop tests.
Now, Musk’s Raptor SN26 reveal implies that SpaceX is slowly but surely ramping up production of the new engine back at its Hawthorne, California headquarters.
From August to December 2019, SpaceX completed one Raptor engine every ~17 days, on average. With Musk’s confirmation that SpaceX is currently building (or already testing) SN26, the company is completing an engine every 12-14 days – an overall improvement of 20-40%. In other words, SpaceX’s growing engine production capacity is almost perfectly positioned to support a fleet of suborbital Starship prototypes, which is about where the company’s Boca Chica, Texas factory is today.
Obviously, following two recent full-scale Starship prototype failures spaced barely a month apart, rocket production has a ways to go before it will need the volume of Raptor engines SpaceX appears to already be capable of producing. For the time being, three Raptor engines – having already completed production in Hawthorne and acceptance testing in McGregor, Texas – are quite literally sitting around and gathering dust as they wait for the first Starship prototype qualified to host them.
Once a Starship passes proof testing, SpaceX will be able to install either one or all three engines for an inaugural static fire test, following by a small Starhopper-class hop (no higher than 150m or 500 ft).
However, once SpaceX has explored the full range of testing available to suborbital Starship prototypes, things will change. Likely ending with the first one or several successful ‘skydiver-style’ rocket landing tests, SpaceX will finally be able to seriously think about its first orbital flight tests. To reach orbit and still be capable of returning to Earth and landing softly, Starship will need a Super Heavy booster – set to be the largest rocket booster ever developed by a large margin.
Although Musk has stated that early orbital flight tests will likely launch with far fewer engines, a single Super Heavy booster could eventually require 37 Raptor engines – a full 42% more engines than SpaceX has managed to build in the entire 15+ month history of full-scale Raptor production.
Thankfully, SpaceX’s engine production HQ likely has at least 6-12 months to ramp up production to support fully-outfitted Super Heavy boosters – let alone several. For the time being, each suborbital Starship only needs 3 sea level-optimized Raptor engines, although it’s possible that SpaceX will eventually perform suborbital tests with a full compliment of six engines – including three with much larger vacuum-optimized nozzles.
Ultimately, Musk explained that his lack of concern about recent Starship prototype failures – potentially including any anomalies that follow SN4’s test campaign – comes from the fact that he believes that producing Starships is a much more challenging and pressing concern. Indeed, if your factory can churn out functioning building-sized spacecraft for pennies on the dollar, losing a few during testing is little more than an annoyance. The first failed prototypes can thus be considered learning experiences, helping SpaceX improve designs and optimize the factory and production strategies. SpaceX does still need to prove that its existing approach really can build functioning rockets, but that should (in theory) come with enough trial and error.
Depending on how initial tests go with Starship Serial Number 4 (SN4), likely days away from wrapping up production, Musk says that the first few suborbital Starship tests will likely involve short, low-velocity hops. Those flights will be slow enough that the ship (or ships) wont require aerodynamic control surfaces to complete them, instead relying entirely on smaller thrusters and the thrust vector control (TVC) provided by their three main Raptor engines.
If Starship SN4 testing – including wet dress rehearsals, Raptor static fires, and short hops – goes perfectly, Musk says that Starship SN5 could be the first new ship to have fully-functional flaps installed. If things don’t go quite as well, that milestone could shift to Starship SN6, while SN7 and beyond are obviously on the table in the event of even less forgiving SN4/SN5 testing scenarios. For now, Starship SN4 could be ready to move to the launch pad and kick off a series of critical proof tests a handful of days from now.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
