News
SpaceX sends Starship prototype to launch pad after engine installation
After several weeks of work back at SpaceX’s Starbase rocket factory, the company has transported a new and improved Starship prototype to nearby test and launch facilities, where it joined a similarly upgraded Super Heavy booster.
That Starship prototype – Ship 24 or S24 – is closely following in the footsteps of Super Heavy Booster 7 (B7), which kicked off a similar phase of preflight testing about two weeks ago. The purposes of their latest trips from the factory to the launch pad are also largely the same and could potentially open the door for Starship’s inaugural orbital launch attempt sometime later this year if the process goes smoothly. Both protypes have a ways to go, however.
Booster 7 and Ship 24 got off to fairly rocky starts when they began a less risky phase of proof testing in May and June. Apparently caused by improper sequencing or a small design flaw, a large steel tube meant to carry liquid methane fuel through Booster 7’s liquid oxygen tank and double as a storage vessel for landing propellant violently imploded when a vacuum formed inside it. It took SpaceX several weeks to repair the damage but, defying the odds, the tube was eventually repaired and Booster 7 completed another two proof tests soon after.
A few weeks later, during one of Ship 24’s first tests, a much smaller internal pipe – likely carrying high-pressure gas – also failed, damaging heat shield tiles and other adjacent plumbing. S24’s troubles were less dramatic and only took a few days to fix, but both were still new failure modes for the Starship program and served as a reminder that Starship hardware remains relatively immature and that SpaceX is still learning. Nonetheless, they also demonstrated SpaceX’s ability to respond quickly to new problems, as both B7 and S24 sailed through additional testing without apparent issue after quick repairs.
After completing cryogenic proof and thrust simulation testing, B7 and S24 returned to SpaceX’s factory facilities for Raptor installation and finishing touches. SpaceX took about six weeks to install 33 Raptor engines and associated heat shielding on Booster 7, while installing six Raptors and wrapping up a few other aspects of Ship 24 took about four weeks.
Aside from the installation of most of the Starship’s missing heat shield tiles, Ship 24’s preparations did include one particularly unique step involving its payload bay prototype. SpaceX’s first stab at a Starship payload bay has been likened to a giant Pez dispenser, which is not entirely inaccurate. Exclusive to Starlink, satellites will be stored on a rectangular rack that’s assumed to operate like an elevator. As an unknown mechanism pushes two satellites at a time through Starship’s slot-like bay door, the stack of satellites will feed downwards like bullets in a magazine until the full set is fully deployed.
In late June, SpaceX attached a giant white box to a crane and positioned the box to interface with Ship 24’s bay door, where it hung for the better part of a day. The test confirmed speculation that the box was meant to solve perhaps the most obvious problem SpaceX’s unique payload bay design posed: payload installation. SpaceX’s solution appears to involve using the deployment mechanism in reverse, with the white box conveying Starlink Gen2 satellites through the ‘slot’ and the dispenser grabbing and lifting each pair up into the bay.
It’s possible that Ship 24 will have a handful of Starlink V2/Gen2 satellites loaded into its bay if it passes its next tests. Before being cleared for flight, Ship 24 will need to complete at least one nominal wet dress rehearsal (simulating every aspect of a launch short of engine ignition) and one six-engine static fire, though several tests are far more likely. Starship S24’s test campaign will benefit significantly from Starship S20, which survived extensive testing (and multiple six-Raptor static fires) in 2021. In comparison, Super Heavy B7’s similar wet dress rehearsal and static fire test campaign will be almost entirely new to SpaceX, save for a single three-engine static fire completed by an outdated booster prototype last year.
SpaceX could attempt to static fire Booster 7 for the first time as early as Wednesday, July 6th. It’s unclear if the company will attempt to kick off Ship 24’s next round of testing in the gaps between Super Heavy B7’s static fire testing. While unlikely, SpaceX is technically capable of testing Ship 24 and Booster 7 simultaneously.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
