News
SpaceX sends Starship prototype to launch pad after engine installation
After several weeks of work back at SpaceX’s Starbase rocket factory, the company has transported a new and improved Starship prototype to nearby test and launch facilities, where it joined a similarly upgraded Super Heavy booster.
That Starship prototype – Ship 24 or S24 – is closely following in the footsteps of Super Heavy Booster 7 (B7), which kicked off a similar phase of preflight testing about two weeks ago. The purposes of their latest trips from the factory to the launch pad are also largely the same and could potentially open the door for Starship’s inaugural orbital launch attempt sometime later this year if the process goes smoothly. Both protypes have a ways to go, however.
Booster 7 and Ship 24 got off to fairly rocky starts when they began a less risky phase of proof testing in May and June. Apparently caused by improper sequencing or a small design flaw, a large steel tube meant to carry liquid methane fuel through Booster 7’s liquid oxygen tank and double as a storage vessel for landing propellant violently imploded when a vacuum formed inside it. It took SpaceX several weeks to repair the damage but, defying the odds, the tube was eventually repaired and Booster 7 completed another two proof tests soon after.
A few weeks later, during one of Ship 24’s first tests, a much smaller internal pipe – likely carrying high-pressure gas – also failed, damaging heat shield tiles and other adjacent plumbing. S24’s troubles were less dramatic and only took a few days to fix, but both were still new failure modes for the Starship program and served as a reminder that Starship hardware remains relatively immature and that SpaceX is still learning. Nonetheless, they also demonstrated SpaceX’s ability to respond quickly to new problems, as both B7 and S24 sailed through additional testing without apparent issue after quick repairs.
After completing cryogenic proof and thrust simulation testing, B7 and S24 returned to SpaceX’s factory facilities for Raptor installation and finishing touches. SpaceX took about six weeks to install 33 Raptor engines and associated heat shielding on Booster 7, while installing six Raptors and wrapping up a few other aspects of Ship 24 took about four weeks.
Aside from the installation of most of the Starship’s missing heat shield tiles, Ship 24’s preparations did include one particularly unique step involving its payload bay prototype. SpaceX’s first stab at a Starship payload bay has been likened to a giant Pez dispenser, which is not entirely inaccurate. Exclusive to Starlink, satellites will be stored on a rectangular rack that’s assumed to operate like an elevator. As an unknown mechanism pushes two satellites at a time through Starship’s slot-like bay door, the stack of satellites will feed downwards like bullets in a magazine until the full set is fully deployed.
In late June, SpaceX attached a giant white box to a crane and positioned the box to interface with Ship 24’s bay door, where it hung for the better part of a day. The test confirmed speculation that the box was meant to solve perhaps the most obvious problem SpaceX’s unique payload bay design posed: payload installation. SpaceX’s solution appears to involve using the deployment mechanism in reverse, with the white box conveying Starlink Gen2 satellites through the ‘slot’ and the dispenser grabbing and lifting each pair up into the bay.
It’s possible that Ship 24 will have a handful of Starlink V2/Gen2 satellites loaded into its bay if it passes its next tests. Before being cleared for flight, Ship 24 will need to complete at least one nominal wet dress rehearsal (simulating every aspect of a launch short of engine ignition) and one six-engine static fire, though several tests are far more likely. Starship S24’s test campaign will benefit significantly from Starship S20, which survived extensive testing (and multiple six-Raptor static fires) in 2021. In comparison, Super Heavy B7’s similar wet dress rehearsal and static fire test campaign will be almost entirely new to SpaceX, save for a single three-engine static fire completed by an outdated booster prototype last year.
SpaceX could attempt to static fire Booster 7 for the first time as early as Wednesday, July 6th. It’s unclear if the company will attempt to kick off Ship 24’s next round of testing in the gaps between Super Heavy B7’s static fire testing. While unlikely, SpaceX is technically capable of testing Ship 24 and Booster 7 simultaneously.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
