News
SpaceX rolls next Starship to the launch pad nine days after midair explosion
Update: Right on schedule, SpaceX has transported Starship serial number 15 (SN15) from its Boca Chica rocket factory to a launch and test site just down the road.
SN15’s pad arrival comes just nine days after Starship SN11 – the last in a batch of four first-generation prototypes – exploded in midair some 30 seconds before a planned landing. While minor, SN11’s midair failure was undoubtedly a step backward relative to Starship SN10, which (briefly) became the first full-size prototype to land in one piece less than a month prior. Both SN8, SN9, and SN10 made it further into their identical flight tests, leaving SN11 somewhat high and dry and putting extra pressure on Starship SN15.
After Starship SN8’s unexpectedly successful December 2020 test flight, in which the rocket made it just a dozen or so seconds away from soft landing after more than six minutes in flight, SpaceX made the decision to scrap Starship SN12 and kill SN13 and SN14 before assembly could begin. Effectively a gamble that SN8-SN11 would produce enough of a foundation for future testing to start off on, it’s hard to say if that gamble paid off.
All four Starship flights managed the extraordinary feat of more than four minutes of powered flight and spent two minutes free-falling like no rocket ever before them, but they also made it clear that both Raptor and autogenous pressurization (using gasified propellant to pressurize Starship’s tanks) are not quite mature enough for reliable launches and landings. Featuring “hundreds of improvements,” many of which were hopefully designed to tackle some of those shortcomings, it’ll be up to Starship SN15 to attempt to carry that torch forward – and, with any luck, further than any prototype before it.
After SpaceX unexpectedly used a Monday road closure to deliver its first custom-built rocket fuel tank, plans for the next Starship test campaign and launch have begun to solidify.
Most importantly, the initial schedule for Starship serial number 15’s (SN15) test campaign appears to be clear. As of Wednesday, April 7th, road closures filed by SpaceX suggest that the first of a new group of upgraded Starships will be transported from build site to launch pad as early as 11am-1:30pm CDT (UTC-5) on Thursday, April 8th. Once SN15 is installed on ‘Suborbital Pad A,’ SpaceX means to waste no time and has scheduled a 7am-12pm road closure on Friday.
As usual, the weekend will once again be free of any testing or activity requiring road closures, but SpaceX has already cordoned off noon to 8pm on Monday and Tuesday (April 12/13) to continue putting its newest Starship prototype to the test.
While road closure notices no longer offer any real detail, a few basic details can still be inferred. The April 7th closure, for example, warns that SpaceX only plans to intermittently close the highway but not Boca Chica Beach – implying that the window poses no threat to residents or beachgoers. Historically, that means that something will be transported – likely Starship SN15, in this case.
On Friday, SpaceX has scheduled a full five-hour closure of both the highway and beach, implying that some kind of testing is likely on the books. The same goes for Monday and Tuesday, but with longer eight-hour closures.
More likely than not, assuming Starship SN15’s pad transport and launch mount installation goes smoothly, SpaceX will use the shorter Friday window to complete a basic ambient pressure test – filling the rocket with ambient-temperature nitrogen gas to test its complex plumbing and propellant tanks for leaks. Continuing the IFF (if and only if) string, SpaceX will then spend the weekend preparing Starship SN15 for a cryogenic proof test and thrust structure stress test – simulating the thrust of three Raptors after loading the rocket with extremely cold liquid nitrogen (LN2).
SpaceX will then most likely spend another one or two days inspecting Starship SN15 and removing the hydraulic ram used to simulated thrust from the launch mount the ship is installed on. Once SN15 and its mount are cleared, SpaceX can move into static fire testing. Given that – according to CEO Elon Musk – SN15 will debut Raptor engines with an unknown degree of upgrades, it’s reasonable to assume that SpaceX will take things relatively slowly and possibly perform more than one static fire test even if the first attempt is a total success.
If not and SpaceX continues to push hard like it did with SN10 and SN11, it’s not out of the question that Starship SN15 will be ready for its first launch attempt around Friday, April 16th or Monday, April 19th. Stay tuned for updates as SpaceX hopefully rolls the rocket to its Boca Chica, Texas launch site later today.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
