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SpaceX VP says Starship is already winning commercial launch contracts
A SpaceX executive says that the company’s next-generation, fully-reusable Starship rocket has already secured multiple commercial launch contracts.
Set to debut no earlier than (NET) the first quarter of 2022 with a semi-orbital launch that aims to send Starship about 85% of the way around the Earth, Starship has a ways to go before it’s ready to routinely launch payloads. Nonetheless, SpaceX is confident enough in Starship’s eventual success to have effectively made it the foundation of every one of the company’s future goals – both in the short and long term.
Today, SpaceX’s Falcon rockets have become a spectacularly successful revolution in cost-effective launch through reusability and vertical integration, among other things. Thanks to that unprecedented affordability, SpaceX has been able to kick off the deployment of its Starlink internet constellation, launching more than 1800 satellites and becoming the largest satellite operator in history in less than two and a half years. Where competition is possible, Falcon 9 dominates the global commercial launch market for both small and large satellites. And yet despite its staggering success, Falcon 9 remains at least one or two magnitudes too expensive and too performance-constrained to realize SpaceX’s grander ambitions.
Those overarching goals are simple enough and directly related. First, SpaceX – through Starlink – aims to blanket the Earth’s surface with high-quality, affordable satellite internet that is either indistinguishable from or better than ground-based alternatives, ultimately connecting tens or even hundreds of millions of people to the internet. Second, SpaceX’s founding goal has always been to make humanity a multiplanetary species by enabling the creation of one or several permanent, self-sustaining cities on Mars. For the latter goal, Starship or a fully reusable rocket like it has always been essential – without which it would be prohibitively expensive to launch the sheer mass and volume of supplies needed to build a city on another world.
Recently, if SpaceX’s often hyperbolic CEO is to be believed, Starlink’s success has also become dependent on Starship, with Musk stating in a company-wide memo that SpaceX as a whole could face bankruptcy if Starship isn’t ready to launch 200+ Starlink satellites per month by the end of 2022. While it’s simply untrue that SpaceX is at risk of bankruptcy, there might be some truth behind Musk’s statement. Fearmongering aside, the gist of Musk’s argument is that Starlink is “financially weak” under the current paradigm, where Falcon 9 delivers approximately 50 300-kilogram (~650 lb) satellites to orbit with each launch.
In the same vein as Starship, Musk believes that next-generation “Starlink V2” satellites – several times larger than V1 satellites – will drastically improve the cost-effectiveness of the constellation by allowing SpaceX to squeeze much more network capacity out of every unit of satellite mass. However, making Starlink V2 satellites several times larger would reduce the efficiency of launching them on Falcon 9 by an equal degree – hence the apparently dire need for Starship.
Contrary to Musk’s apocalyptic vision, even if it might be significantly slower and more expensive to deploy, it’s quite likely that a full Starlink V1 constellation launched by Falcon 9 could still be economically viable. What it probably wouldn’t be, though, is exceptionally profitable, which has long been SpaceX’s main plan for funding its multiplanetary dreams. With a Starship capable of achieving its design goals, that could change.
According to Musk and other SpaceX executives, the true cost – before payloads – of a flight-proven Falcon 9 launch is somewhere between $15M and $28M. At an estimated cost of $250-500k apiece, 50-60 Starlink V1 satellites raise the total cost of a Starlink launch to approximately $30-60M – the range between marginal and total cost. In a partially reusable configuration, Falcon 9 is capable of launching about ~16 tons (~35,000 lb) to low Earth orbit (LEO).
Starship, however, is designed to launch at least 100 tons (~220,000 lb) and possibly up to 150 tons (~330,000 lb) to LEO for a marginal cost of as little as $2M. Even if SpaceX is a magnitude off of that target and never gets beyond 100t to LEO, a $20M Starship launch fully loaded with Starlink satellites would still cost five times less than Falcon 9 per unit of satellite mass launched. At 150 tons to LEO for $10M, Starship would cost 15 times less. If SpaceX one day perfects full reusability and marginal costs do fall to $2M, a 150-ton Starship launch could be up to 70 times cheaper than Falcon 9.
For the exact same reasons it could radically improve the cost-efficiency of Starlink deployment and finally make humanity’s expansion beyond Earth affordable enough to be viable, Starship would also inherently revolutionize access to space for all other launch customers – not just SpaceX.
According to SpaceX Vice President of Commercial Sales Tom Ochinero, Starship has already begun to make inroads with SpaceX’s healthy list of existing Falcon customers. While relatively minor and inevitable, it’s still an important symbolic step for SpaceX and Starship as it attempts to deliver a launch vehicle so cheap and capable that it ushers the company’s own Falcon rockets into retirement.
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
