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SpaceX’s upgraded Super Heavy booster sails through first major test
SpaceX’s first upgraded 33-engine Super Heavy booster appears to have passed a crucial test with surprising ease, boding well for a smooth qualification process.
Attempting that test so early on did not appear to be SpaceX’s initial plan. Instead, shortly before Super Heavy Booster 4’s third and likely final removal from Starbase’s ‘orbital launch mount’ (OLM) on March 24th, SpaceX transported a massive structural test stand from a Starbase storage yard to the orbital launch site (OLS), where technicians have focused on modifying nearby ground systems to support apparent structural testing of Super Heavy Booster 7. As of March 31st, all available evidence suggested that SpaceX was preparing that stand to verify Booster 7’s mechanical strength and simulate the major stresses it might experience before investing a significant amount of time and resources in qualification testing.
However, SpaceX appeared to change its plans at the last minute.
Instead of starting with structural testing, after a brief two-day pause, SpaceX rolled Super Heavy B7 into place and craned the giant booster onto the orbital launch mount on April 2nd. On April 3rd, the launch mount’s “quick disconnect” device connected Super Heavy to the pad’s ground systems. On April 4th, just two days after its installation on the OLM, Super Heavy B7 kicked off the first in a series of qualification tests that will determine when or if the booster ultimately supports Starship’s first orbital launch attempt.
If testing goes perfectly, SpaceX CEO Elon Musk recently stated that Starship and Super Heavy – likely Ship 24 and Booster 7 – could be ready for an inaugural orbital launch attempt as early as May 2022. SpaceX appears to have leaped headfirst into Super Heavy Booster 7 qualification testing in a move that significantly increases the likelihood of meeting that extremely ambitious schedule. Normally, with a first-of-its-kind prototype debuting multiple significant design changes, SpaceX would start slow, possibly beginning with a basic pneumatic proof test to verify structural integrity at flight pressures – about 6.5-8.5 bar (95-125 psi) – with benign nitrogen gas before calling it a day.
With Booster 7, SpaceX likely still performed a quick pneumatic proof but then immediately proceeded into a full-scale cryogenic proof test. With Super Heavy B4, for example, SpaceX performed several increasingly ambitious cryogenic proof tests, filling the booster more and more each attempt but never actually topping it off. On Booster 7’s very first day of testing and first cryogenic proof attempt, SpaceX fully loaded the upgraded Super Heavy with a cryogenic fluid (likely liquid nitrogen) in just two hours – all with no significant unplanned holds (pauses).
In those two hours, SpaceX likely loaded Super Heavy B7’s liquid methane (LCH4) and oxygen (LOx) tanks with roughly 3400 metric tons (~7.5M lb) of liquid nitrogen (LN2) – not far off what Super Heavy would actually weigh at liftoff. At the peak of the test, Booster 7 was almost entirely covered in a thin layer of ice produced as the cryogenic liquid inside its tanks froze water vapor in the humid South Texas air onto its skin – an effect that effectively turns uninsulated cryogenic rockets into giant fill gauges. On top of running into no apparent issues, Super Heavy B7’s first cryogenic proof is also the first time any Super Heavy prototype has been fully filled during testing – an important milestone for any rocket prototype, let alone the largest rocket booster ever built.
Completing a full cryogenic proof test on its first try makes Booster 7 fairly unique among all Starship prototypes – not just Super Heavies. The contrast with Booster 4, which barely completed a handful of partial cryogenic proof tests in more than half a year spent at Starbase’s orbital launch site, is also extremely encouraging, suggesting that Booster 7 won’t be sitting inactive for months at a time.
Still, cryogenic proofing is just one of several important tests Booster 7 needs to complete. Even if the first test was nearly perfect and SpaceX doesn’t attempt one or several more cryoproofs with higher tank pressures or other tweaked variables, Super Heavy B7 needs to complete wet dress rehearsal testing (WDR) with flammable LCH4/LOx propellant and demonstrate autogenous pressurization (using heated propellant gas to pressure its tanks). At some point, SpaceX will also need to install a full 33 Raptor V2 engines on the booster and seal off the whole engine section and each Raptor with a heat shield.
Depending on how many Raptor V2 engines are available, SpaceX could begin static fire testing with just a few engines installed and shielded and then install the rest of the engines and heat shield later on. On the other hand, performing static fires without a full heat shield could risk damaging unprotected cabling or other subsystems, in which case wet dress rehearsal testing would likely follow immediately after cryoproofing and before engine or shield installation. After being skipped over, the structural test stand may also factor into Booster 7 qualification sometime before engine installation.
All told, plenty of uncertainty remains, but Super Heavy B7’s auspicious start suggests that the Booster 4 experience is far from a template and that SpaceX is much less interested in wasting time this time around.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
