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SpaceX ties 42-year-old Soviet record with last launch of 2022
SpaceX has tied a 42-year-old record with its 61st and final Falcon rocket launch of 2022.
Also marking the latest in a calendar year SpaceX has launched a rocket, a Falcon 9 lifted off from the company’s Vandenberg Space Force Base (VSFB) SLC-4E pad at 11:38 pm PST, Thursday, December 29th (7:38 UTC 30 Dec) carrying a tiny Earth observation satellite for Israeli company ImageSat International. Built by Israeli Aircraft Industries, the EROS C3 space telescope is the third of its kind and likely weighed just 400 kilograms (~900 lb) at liftoff, utilizing less than 1/40th of Falcon 9’s available performance in a reusable configuration.
The extremely light payload precluded the need for SpaceX to send drone ship Of Course I Still Love You (OCISLY) several hundred kilometers into the Pacific Ocean, likely saving several hundred thousand dollars. Instead, Falcon 9 booster B1061 lifted off for the 11th time, carried EROS C3 and an expendable Falcon 9 upper stage most of the way into space, and then boosted back towards the California coast to land less than a quarter-mile from SLC-4E.
EROS C3 was SpaceX’s 170th consecutively successful Falcon launch, 160th successful landing, and 132nd launch with a reused booster. But more importantly, the mission was also SpaceX’s 61st successful Falcon launch this year, tying a record that hasn’t been touched since 1980.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
In 1980, after two decades of gradual buildup, the Soviet Union managed to launch variants of its R-7 workhorse rocket 64 times in one calendar year. 61 of those launches were successful, setting a record that has been left unchallenged for decades. Only the R-7 family ever posed a threat to its own record, managing 55 successful launches in 1988, but its launch cadence – heavily driven by disposable Cold War reconnaissance satellites – plummeted with the fall of the Soviet Union and has never recovered.
Only in 2022, almost half a century later, has the R-7 family finally found a worthy challenger for its annual launch cadence record. That the challenger is a private company that had to legally force its way into parts of the US launch industry is arguably one of the deepest possible condemnations of the relative stagnancy US space launch capabilities experienced after the Apollo Program. But it also makes SpaceX’s achievement – accomplished with rockets that did not exist before the late 2000s – even more impressive.
Similar to the Soviet peak, an extraordinary period during which the R-7 family successfully launched 1181 times in 22 years, there is one main driving force behind the recent surge in SpaceX’s launch cadence. But instead of the Cold War, the force behind Falcon’s rise is SpaceX’s own constellation of Starlink internet satellites. Since operational launches began in November 2019, Starlink satellites were the primary payload on 66 of the last 125 Falcon launches. In 2022 alone, SpaceX launched 34 Starlink missions.
In 2021, SpaceX completed 31 Falcon 9 launches, 17 of which were Starlink missions. In 2022, SpaceX’s 61 Falcon launches nearly doubled that peak year over year. For a few reasons, that annual doubling is unlikely to repeat itself anytime soon, if ever, but CEO Elon Musk has still issued SpaceX a target of 100 launches in 2023 – a 64% increase year-over-year.
Even that target will be a major challenge, but the EROS C3 mission holds a clue about one of the ways SpaceX can squeeze more out of its existing rockets and launch pads without needing to smash records. SpaceX’s busiest pad, Cape Canaveral’s LC-40, managed nine launches in the last three months of 2022. Its Kennedy Space Center LC-39A pad managed 18 launches over the year. Finally, EROS C3 was SLC-4E’s 13th launch of 2022.
While the California pad came in last, it does not have the same cadence constraints (Dragon and Falcon Heavy missions) as Pad 39A. And less than 12 days ago, SpaceX’s West Coast SLC-4E helped launch NASA and France’s SWOT water observation satellite. Having repeatedly demonstrated the ability to launch two Falcon 9 rockets in less than 12 days, SLC-4E has the potential to carry much more weight in the future. If SpaceX can improve the pad’s ease of use, it could feasibly support 20-25 launches per year, and potentially 30+ with further optimization.
With SLC-4E operating at a cadence of 25 launches per year and LC-40 and LC-39A both operating as-is, SpaceX could launch approximately 80 Falcon rockets in 2023. Ultimately, if SpaceX can maintain the Falcon family’s unprecedented streak of successful launches and improve the uptime of its existing pads, it’s hard to see the R-7 family’s annual cadence record making it to 2024. SpaceX also has a clear (but steep) path to 90+ Falcon launches next year, though simply mirroring its 2022 performance would still be an extraordinary feat.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
